{"id":1215,"date":"2017-07-14T10:00:33","date_gmt":"2017-07-14T08:00:33","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=1215"},"modified":"2023-04-25T13:36:15","modified_gmt":"2023-04-25T11:36:15","slug":"herramientas-usar-una-keyword-research","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/herramientas-usar-una-keyword-research\/","title":{"rendered":"\u00bfQu\u00e9 herramientas usar para una keyword research?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/herramientas-usar-una-keyword-research\/#1_%E2%80%93_Adwords_planner\" >1# &#8211; Adwords planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/herramientas-usar-una-keyword-research\/#2_%E2%80%93_Google_Instant_y_suggest\" >#2 &#8211; Google Instant y suggest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/herramientas-usar-una-keyword-research\/#3_%E2%80%93_Google_Trends\" >#3 \u2013 Google Trends<\/a><\/li><\/ul><\/nav><\/div>\n<p>La investigaci\u00f3n de palabras clave es b\u00e1sica para el SEO, el SEM e incluso el marketing de contenidos\u2026 pero \u00bfsabes <b>qu\u00e9 herramientas usar para una keyword research<\/b>? Porque para realizarla eficientemente es imprescindible utilizar algunas tools.<\/p>\n<p><b>\u00bfQu\u00e9 herramientas usar para una keyword research?<\/b><\/p>\n<p>En realidad hay bastantes m\u00e1s de las que crees, algunas de pago y otras gratuitas. Si no tienes presupuesto para invertir en <b>esto puedes arregl\u00e1rtelas perfectamente<\/b> con el Excel y unas cuantas soluciones ingeniosas que no cuestan un euro.<\/p>\n<p><b>Herramientas gratuitas para investigaci\u00f3n de palabras clave<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Adwords_planner\"><\/span><b>1# &#8211; Adwords planner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Esta ha sido la herramienta por excelencia, la que todos hemos usado y seguimos usando (aunque con matices)<\/p>\n<p>Se trata de un recurso propio de Google pensado para los anunciantes de su plataforma publicitaria Google Adwords, pero la informaci\u00f3n que aporta es perfectamente \u00fatil para el SEO, de hecho es la \u00fanica fuente oficial que nos informa de vol\u00famenes de tr\u00e1fico.<\/p>\n<p>Para utilizarlo <b>s\u00f3lo necesitas una cuenta de Adwords<\/b>, no es necesario que est\u00e9s anunci\u00e1ndote de manera real, aunque como veremos m\u00e1s adelante tiene su truco y es recomendable.<\/p>\n<p>Existen <b>tres herramientas b\u00e1sicas<\/b> dentro del planificador:<\/p>\n<ul>\n<li>Buscar palabras clave <b>mediante una frase<\/b>, sitio o categor\u00eda: introduces una keyword (o la url de una web), segmentas geogr\u00e1ficamente el pa\u00eds\u2026 y dejas que Google haga su magia.<\/li>\n<\/ul>\n<p>De \u201ccoches\u201d nos sugiere unos 30 t\u00e9rminos, nos aporta un rango de b\u00fasquedas mensuales, un nivel de competencia y una puja sugerida (dato 100% SEM, pero que nos sirve de orientaci\u00f3n para saber lo competida que est\u00e1 una palabra)<\/p>\n<ul>\n<li>Obtener <b>datos y tendencias<\/b>: aqu\u00ed simplemente tenemos que copiar y pegar la lista de palabras clave que hemos generado por ejemplo en un Excel o, directamente, subir el archivo. En este caso no obtendremos m\u00e1s que los datos de las palabras subidas (volumen, dificultad y coste medio)<\/li>\n<\/ul>\n<ul>\n<li><b>Combinar listas<\/b> de palabras clave: una opci\u00f3n muy sencilla que no aporta nada nuevo. Se limita a concatenar t\u00e9rminos entre dos o tres cajas, algo que podemos hacer con una simple f\u00f3rmula de Excel, pero que puede resultar \u00fatil para multiplicar la cantidad de keywords de manera r\u00e1pida.<\/li>\n<\/ul>\n<p>Os dec\u00eda que tiene su truco porque los datos que ofrece a los usuarios que no tienen activas sus cuentas de Adwords son considerablemente m\u00e1s pobres que para los anunciantes. Veamos un ejemplo sencillo<\/p>\n<p>En la cuenta vemos la horquilla de 10k a 100k, competencia y puja.<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1213 size-large\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-1024x489.png\" alt=\"\" width=\"640\" height=\"306\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-1024x489.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-300x143.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-768x366.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-696x332.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-1068x510.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo-880x420.png 880w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/keywords-planner-inactivo.png 1882w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Veamos qu\u00e9 ocurre si utilizamos la cuenta de una anunciante en activo<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1212 size-large\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-1024x580.png\" alt=\"\" width=\"640\" height=\"363\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-1024x580.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-300x170.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-768x435.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-696x394.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-1068x605.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo-742x420.png 742w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/kewords-planner-activo.png 1988w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Esto es otra cosa \u00bfverdad?. Vemos un gr\u00e1fico que nos orienta sobre la estacionalidad de b\u00fasqueda y, sorpresa, resulta que los 10k-100k resultan ser 40.500.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Google_Instant_y_suggest\"><\/span><b>#2 &#8211; Google Instant y suggest<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando escribimos un texto en el buscador nos va completando la keyword, <b>esto es lo que se llama Instant<\/b>.<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1209 size-large\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-1024x286.png\" alt=\"\" width=\"640\" height=\"179\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-1024x286.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-300x84.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-768x214.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-696x194.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-1068x298.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-instant-herramienta-keyword-research-1-1506x420.png 1506w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Cuando pulsamos sobre el bot\u00f3n \u201cbuscar\u201d, nos sugiere algunas b\u00fasquedas relacionadas bajo los resultados. <b>Esto es lo que se llama suggest<\/b> y es oro puro.<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1210 size-large\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-1024x530.png\" alt=\"\" width=\"640\" height=\"331\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-1024x530.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-300x155.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-768x398.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-696x360.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-1068x553.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-suggest-herramienta-keyword-research-1-811x420.png 811w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Obtener todos estos resultados <b>puede ser muy laborioso<\/b> si lo hacemos keyword por keyword incluso aunque lo escrape\u00e1semos. Pero estas palabras son muy jugosas as\u00ed que no quedar\u00e1 m\u00e1s remedio \u00bfo s\u00ed?<\/p>\n<p>Afortunadamente hay <b>algunas herramientas que podemos usar<\/b> para una keyword research m\u00e1s r\u00e1pida. Te recomendar\u00eda <a href=\"https:\/\/ubersuggest.io\/\" target=\"_blank\" rel=\"nofollow\">Ubersuggest<\/a> o <a href=\"http:\/\/www.keyword.io\/\" target=\"_blank\" rel=\"nofollow\">keyword.io<\/a> que hacen el trabajo sucio por ti y te sacan todas esas sugerencias letra por letra.<\/p>\n<p>Si me preguntas mi opini\u00f3n personal <b>me quedo con keyword.io, <\/b>me parece una herramienta m\u00e1s completa ya que, adem\u00e1s de en Google te permite extraer resultados de Amazon, Youtube, Bing, Ebay\u2026 hasta del PlayStore de Android (ojito para el ASO)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Google_Trends\"><\/span><b>#3 \u2013 Google Trends<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es una herramienta del propio buscador que <b>te permite conocer y comparar las tendencias de b\u00fasqueda<\/b> para determinadas palabras clave. Cu\u00e1l era su volumen de b\u00fasqueda en el pasado y cu\u00e1l es su proyecci\u00f3n.<\/p>\n<p>Adem\u00e1s de estas gr\u00e1ficas tan \u00fatiles tambi\u00e9n te ofrece t\u00e9rminos y temas relacionados con la keyword buscada. Muchas veces aporta ideas interesantes<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1211 size-large\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-1024x552.png\" alt=\"\" width=\"640\" height=\"345\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-1024x552.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-300x162.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-768x414.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-696x375.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-1068x575.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/google-trends-como-herramienta-de-keyword-research-780x420.png 780w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><b>Herramientas de pago para keyword research<\/b><\/p>\n<p>Hay muchas, variadas y con distintos costes mensuales. De entre todas mi favorita es sin lugar a dudas <a>Semrush<\/a> porque es completa, potente y tiene una relaci\u00f3n calidad precio realmente interesante.<\/p>\n<p>Este tipo de herramientas <b>utilizan su propio \u00edndice<\/b> con lo que no tienen los mismos datos exactos de Google, pero desde luego que aportan datos mucho m\u00e1s cercanos a la realidad que los rangos ampl\u00edsimos que hemos visto en Google Adwords Planner con la cuenta inactiva.<\/p>\n<p>Buscando la keyword comentada desde el principio vemos que no cuadra exactamente, pero se aproxima mucho m\u00e1s que esos 100k de tope que nos da Google (49,5k)<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1216 size-large\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-1024x403.png\" alt=\"\" width=\"640\" height=\"252\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-1024x403.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-300x118.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-768x302.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-696x274.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-1068x420.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/semrush-herramienta-keyword-research-1069x420.png 1069w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Adem\u00e1s esta tool nos ofrece variaciones de la misma keyword y palabras relacionadas con lo que nos facilita mucho el trabajo.<\/p>\n<p><a name=\"_GoBack\"><\/a> Te recomiendo que uses Adwords Keyword Planner (activo) para consultar los datos de todas las palabras que has obtenido de diferentes fuentes. <b>As\u00ed tendr\u00e1s un resultado m\u00e1s homog\u00e9neo<\/b> y coherente.<\/p>\n<p>Te recomiendo que uses Adwords Keyword Planner (activo) para consultar los datos de todas las palabras que has obtenido de diferentes fuentes. As\u00ed tendr\u00e1s un resultado m\u00e1s homog\u00e9neo y coherente. As\u00ed mismo tambi\u00e9n existen alternativas buenas de pago como es el caso de <a href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/herramientas-usar-una-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">keyword inspector<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de palabras clave es b\u00e1sica para el SEO, el SEM e incluso el marketing de contenidos\u2026 pero \u00bfsabes qu\u00e9 herramientas [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":1217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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