{"id":1258,"date":"2017-07-28T20:41:05","date_gmt":"2017-07-28T18:41:05","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=1258"},"modified":"2024-02-02T11:33:42","modified_gmt":"2024-02-02T10:33:42","slug":"google-analytics-conversiones-en-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/","title":{"rendered":"Google Analytics Conversiones en Comercio Electr\u00f3nico"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/#Google_Analytics_conversiones_en_comercio_electronico\" >Google Analytics conversiones en comercio electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/#Vision_General\" >Visi\u00f3n General<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/#Comportamiento_de_compra\" >Comportamiento de compra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/#Comportamiento_de_pago\" >Comportamiento de pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/#Rendimiento_del_producto\" >Rendimiento del producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/google-analytics-conversiones-en-comercio-electronico\/#Rendimiento_de_las_ventas\" >Rendimiento de las ventas<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<p>Cuando ya hemos visto en anteriores entradas las conversiones y objetivos generales con sus informes, vamos a ver hoy la pesta\u00f1a Conversiones de Comercio electr\u00f3nico.<\/p>\n<p>Recordaros que en anteriores entradas vimos Audiencia, Adquisici\u00f3n y Comportamiento, pod\u00e9is consultar siguiendo estos enlaces:<\/p>\n<p><strong><em>Primera parte<\/em><\/strong> de esta serie,\u00a0 pod\u00e9is hacerlo aqu\u00ed. <a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-panel-de-control\/\" target=\"_blank\" rel=\"nofollow\">[Ver Parte 1]<\/a><br \/>\n<strong><em>Segunda parte<\/em><\/strong> de esta serie, pod\u00e9is hacerlo aqu\u00ed.<a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-panel-de-control-lenguaje-ubicacion-sistemas\/\" target=\"_blank\" rel=\"nofollow\"> [Ver Parte 2]<\/a><br \/>\n<strong><em>Tercera parte <\/em><\/strong>de esta serie,\u00a0\u00a0 pod\u00e9is hacerlo aqu\u00ed. <a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-adquisicion-y-origen-de-las-visitas\/\" target=\"_blank\" rel=\"nofollow\">[Ver Parte 3]<\/a><br \/>\n<strong><em>Cuarta parte <\/em><\/strong>de esta serie,\u00a0\u00a0 pod\u00e9is hacerlo aqu\u00ed.<a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-comportamiento-del-usuario\/\" target=\"_blank\" rel=\"nofollow\">\u00a0 [Ver Parte 4]<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_conversiones_en_comercio_electronico\"><\/span><strong>Google Analytics conversiones en comercio electr\u00f3nico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En adelante muchas de las diapositivas contienen informaci\u00f3n sensible de productos y transacciones, por lo que me veo obligado a eliminar parte de esta informaci\u00f3n para preservar al cliente y due\u00f1o del negocio que uso como ejemplo.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vision_General\"><\/span><strong>Visi\u00f3n General<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1260\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-1.jpg\" alt=\"conversiones ecommerce 1\" width=\"948\" height=\"680\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-1.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-1-300x215.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-1-768x551.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-1-696x499.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-1-586x420.jpg 586w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>Si pasamos por encima del gr\u00e1fico veremos como nos informa del porcentaje de conversi\u00f3n y los ingresos obtenidos ese d\u00eda, y es que as\u00ed lo tengo configurado para la visualizaci\u00f3n de ingresos, la l\u00ednea azul fuerte, compar\u00e1ndose con porcentaje de conversiones, la l\u00ednea del gr\u00e1fico azul claro.<\/p>\n<p>Un poco m\u00e1s abajo indica en cifras los ingresos obtenidos para el periodo seleccionado del 14 de junio al 19 de julio, le sigue el dato porcentual de las conversiones, la cantidad de transacciones y el valor medio del pedido.<\/p>\n<p>En el listado de <strong>Producto, <\/strong>all\u00ed donde veis 10 filas de Url vac\u00edas (que he borrado yo), ver\u00edamos los productos ordenados que m\u00e1s ventas han obtenido con los ingresos y el porcentaje de ingresos que supone ese producto sobre el total de las transacciones, como siempre dentro del periodo seleccionaso.<\/p>\n<p>Si clicais en alg\u00fan producto de la lista ver\u00e9is:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1261\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-2.jpg\" alt=\"conversiones ecommerce 2\" width=\"948\" height=\"551\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-2.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-2-300x174.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-2-768x446.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-2-696x405.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-2-723x420.jpg 723w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>Aqu\u00ed tengo en la gr\u00e1fica la comparaci\u00f3n de los ingresos del producto espec\u00edfico Vs el precio medio.<\/p>\n<p>Luego nos aporta en cifras los mismos datos y algunos m\u00e1s, como por ejemplo las veces que el producto se agreg\u00f3 al carrito y las veces que se retir\u00f3 del mismo, normalmente pasa porque el cliente clica varias veces y se suman varias unidades, luego antes de comprar ajusta la cantidad.<\/p>\n<p>Interesante dato el de vistas del detalle del producto 3.390 \u00a0para 93 compras, la importancia de una buena descripci\u00f3n del copywriter e im\u00e1genes de calidad, seguramente trabajando este aspecto conseguir\u00edamos rebajar este ratio o conseguir ventas m\u00e1s r\u00e1pidas.<\/p>\n<p>Si cambiamos de producto a Categor\u00eda de producto:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1262\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3.jpg\" alt=\"conversiones ecommerce 3\" width=\"948\" height=\"652\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3-300x206.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3-768x528.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3-100x70.jpg 100w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3-218x150.jpg 218w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3-696x479.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-3-611x420.jpg 611w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>En el listado nos aparecer\u00e1 las categor\u00edas m\u00e1s importantes, desde el punto de vista de las ventas.<\/p>\n<p>Si observ\u00e1ramos que alguna categor\u00eda se desmarca de forma notable tendr\u00edamos que analizar si es que resulta ser nuestra categor\u00eda estrella, o si prestar m\u00e1s atenci\u00f3n a otras categor\u00edas similares pero que no est\u00e9n teniendo un \u00e9xito parecido.<\/p>\n<p>Si vamos a la pesta\u00f1a de Marca de producto:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1263\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-4.jpg\" alt=\"conversiones ecommerce 4\" width=\"948\" height=\"553\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-4.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-4-300x175.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-4-768x448.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-4-696x406.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-4-720x420.jpg 720w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>Y clicamos all\u00ed donde a m\u00ed me aparece (not set) lo tengo en not set, porque no lo he configurado, aqu\u00ed deber\u00eda salir el nombre de la marca del producto, esto tendr\u00eda sentido si comercializara varios productos similares de diferentes marcas, como por ejemplo mejillones, etc.<\/p>\n<p>Directamente salta a Rendimiento del producto, a estas alturas esto ya sab\u00e9is que pasa en Analytics, que se pueden consultar los mismos datos desde diferentes sitios.<\/p>\n<p>Ahora nos muestra la gr\u00e1fica y los n\u00fameros del producto por marca, los ingresos, compras, cantidades, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1264\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-5.jpg\" alt=\"conversiones ecommerce 5\" width=\"948\" height=\"531\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-5.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-5-300x168.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-5-768x430.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-5-696x390.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-5-750x420.jpg 750w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comportamiento_de_compra\"><\/span><strong>Comportamiento de compra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1265\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-6.jpg\" alt=\"conversiones ecommerce 6\" width=\"948\" height=\"508\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-6.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-6-300x161.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-6-768x412.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-6-696x373.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-6-784x420.jpg 784w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>Datos para analizar sobre todo el porcentaje de transacciones sobre el total de visitas, los visitantes que vuelven y en la pesta\u00f1a de abandonos sobre todo estar pendiente de los abandonos del carrito y la compra.<\/p>\n<p>\u00bfPor qu\u00e9 ocurre? Es lo que deber\u00e9is discernir para mejorar la experiencia de usuario. Normalmente si pones un producto en carrito y abandonas es por una mala experiencia, tal vez pidan demasiados datos, o veas una caja para introducir un c\u00f3digo descuento y salgas a Google a buscar, etc.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comportamiento_de_pago\"><\/span><strong>Comportamiento de pago<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1266\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-7.jpg\" alt=\"conversiones ecommerce 7\" width=\"948\" height=\"497\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-7.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-7-300x157.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-7-768x403.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-7-696x365.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-7-801x420.jpg 801w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>De entre todas las formas de pago que tengamos habilitadas en la web, cu\u00e1ntos abandonos hay por forma de pago.<\/p>\n<p>Muy \u00fatil para detectar cual es la preferencia de nuestro cliente o si alguna pasarela est\u00e1 funcionando mal, por lentitud u otros problemas.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rendimiento_del_producto\"><\/span><strong>Rendimiento del producto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1267\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8.jpg\" alt=\"conversiones ecommerce 8\" width=\"948\" height=\"661\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8.jpg 948w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8-300x209.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8-768x535.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8-100x70.jpg 100w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8-696x485.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-8-602x420.jpg 602w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>Un listado ordenado de los productos m\u00e1s rentables, compras \u00fanicas, cantidad, etc, este informe es valioso para exportarlo a un Excel y montar informes para direcci\u00f3n y poder tomar decisiones estrat\u00e9gicas.<\/p>\n<p>Si clicamos en alguna l\u00ednea de producto veremos:<\/p>\n<p>Que nos ofrece un listado igualmente ordenado con la ID del producto y sus variantes, imaginemos que vendemos pintura, en diferentes botes de peso y colores, pues aqu\u00ed se ven reflejados cada uno de ellos.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rendimiento_de_las_ventas\"><\/span><strong>Rendimiento de las ventas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1269\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10.jpg\" alt=\"conversiones ecommerce 10\" width=\"1613\" height=\"1021\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10.jpg 1613w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10-300x190.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10-768x486.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10-1024x648.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10-696x441.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10-1068x676.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/07\/conversiones-ecommerce-10-664x420.jpg 664w\" sizes=\"(max-width: 1613px) 100vw, 1613px\" \/><\/p>\n<p>Un listado por ID de transacci\u00f3n, la visualizaci\u00f3n de este informe es tambi\u00e9n \u00fatil para estad\u00edstica, previsiones de almac\u00e9n, direcci\u00f3n estrat\u00e9gica y aprovisionamiento de materia prima.<\/p>\n<p>Si entras en una de las ID de transacci\u00f3n ver\u00e1s todos los productos que compr\u00f3 el cliente, aqu\u00ed te puedes dar cuenta de que productos complementarios se suelen vender, y hacer promociones con esos complementos, se llama venta cruzada.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>En el pr\u00f3ximo post veremos Embudos multicanal, algo m\u00e1s complicado de lo hemos visto hasta ahora pero vale mucho la pena manejarse por este men\u00fa.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Cuando ya hemos visto en anteriores entradas las conversiones y objetivos generales con sus informes, vamos a ver hoy la pesta\u00f1a [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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