{"id":1333,"date":"2017-09-09T12:46:47","date_gmt":"2017-09-09T10:46:47","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=1333"},"modified":"2024-02-02T11:33:40","modified_gmt":"2024-02-02T10:33:40","slug":"informes-de-analytics","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/","title":{"rendered":"Obtener Datos e Informes de Analytics en Pocos Minutos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Crea_objetivos_sencillos_para_empezar\" >Crea objetivos sencillos para empezar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Como_crear_un_objetivo\" >C\u00f3mo crear un objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Observa_los_datos_demograficos\" >Observa los datos demogr\u00e1ficos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Medios_sociales\" >Medios sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Como_te_esta_encontrando_tu_publico\" >C\u00f3mo te est\u00e1 encontrando tu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Busquedas_internas\" >B\u00fasquedas internas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/informes-de-analytics\/#Conclusion\" >Conclusi\u00f3n:<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Obtener datos e informes de analytics para convertirlos en acciones puede ser una tarea sencilla, o tan compleja como tus conocimientos sobre Analytics y experiencia te permitan.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lo que puedo asegurarte es que no por obtener muchos datos vas a afinar mejor tus estrategias, es mejor centrarse en 4 datos y dejar para un analista el trabajo duro.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hay varios reportes y acciones que s\u00ed has de tener en cuenta para tener una idea clara de c\u00f3mo va tu web.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ya dijimos que hay que visualizar de forma gen\u00e9rica un periodo de 3 treses y observar que si nuestra gr\u00e1fica es ascendente, vamos bien.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crea_objetivos_sencillos_para_empezar\"><\/span><strong>Crea objetivos sencillos para empezar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Como acci\u00f3n primera voy a recomendar que crees objetivos, estos medir\u00e1n c\u00f3mo y cu\u00e1ndo se realizan las acciones concretas (llamadas objetivos) que te propongas que hagan los internautas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Puedes repasar para saber m\u00e1s sobre este tema otras entradas anteriores:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><em><strong><a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-objetivos-de-conversiones\/\" target=\"_blank\" rel=\"nofollow\">Objetivos de Conversiones<\/a><\/strong><\/em><\/li>\n<li style=\"font-weight: 400\"><em><strong><a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-conversiones-en-comercio-electronico\/\" target=\"_blank\" rel=\"nofollow\">Conversiones en eCommerce<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Es l\u00f3gico que para saber si vas bien y emitir un juicio positivo o negativo has de valorar en funci\u00f3n de algo, ese algo van a ser tus objetivos y una vez establecidos ser\u00e1 f\u00e1cil determinar si tu web est\u00e1 cumpliendo esa funci\u00f3n para ayudarte a vender m\u00e1s o cualquier otro objetivo que te hayas propuesto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_crear_un_objetivo\"><\/span><strong>C\u00f3mo crear un objetivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Recuerda que para establecer un objetivo deber\u00e1s entrar en tu Analytics, ir a la pesta\u00f1a de <strong>Administrar y seleccionar objetivos.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1.jpg\" alt=\"objetivos 1\" width=\"1439\" height=\"892\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1.jpg 1439w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-300x186.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-768x476.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-1024x635.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-356x220.jpg 356w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-696x431.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-1068x662.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-1-678x420.jpg 678w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/p>\n<p><span style=\"font-weight: 400\"> Clicas en nuevo y sigues los pasos para definirlo tal como puedes ver en la siguiente captura es bastante f\u00e1cil e intuitivo, desde utilizar una plantilla a personalizar el objetivo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1336\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-2.jpg\" alt=\"objetivos 2\" width=\"818\" height=\"409\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-2.jpg 818w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-2-300x150.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-2-768x384.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-2-696x348.jpg 696w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Ahora tiene sentido configurar un informe a trav\u00e9s de los paneles de informes, en el que veas los objetivos cumplidos en funci\u00f3n del medio o la fuente, y validar si tus acciones de marketing online son \u00f3ptimas, y cu\u00e1nto est\u00e1n ayudando a las ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para configurar un panel que te muestre estos datos, est\u00e1 todo explicado en el post:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><em><strong><a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/personalizacion-paneles-analytics\/\" target=\"_blank\" rel=\"nofollow\">Personalizaci\u00f3n de paneles en Analytics<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Observa_los_datos_demograficos\"><\/span><strong>Observa los datos demogr\u00e1ficos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Los datos demogr\u00e1ficos son una excelente herramienta para extraer perfiles psicogr\u00e1ficos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No basta con saber desde donde nos visitan o compran,<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1337\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3.jpg\" alt=\"objetivos 3\" width=\"1431\" height=\"602\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3.jpg 1431w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3-300x126.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3-768x323.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3-1024x431.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3-696x293.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3-1068x449.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-3-998x420.jpg 998w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Tenemos aqu\u00ed bien segmentado por edad y sexo el comportamiento del usuario, que hace y cu\u00e1nto ha aportado a los objetivos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si lo comparamos con la geolocalizaci\u00f3n que nos aporta el informe en <strong>Audiencia-Geolocalizaci\u00f3n-Ubicaci\u00f3n<\/strong>, obtendremos uno o varios potentes perfiles de comprador tipo, en el que basarnos para desarrollar las campa\u00f1as de publicidad y marketing online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Un poco m\u00e1s a fondo, en este otro contenido explico d\u00f3nde y c\u00f3mo interpretar estos datos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><em><strong><a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-panel-de-control-lenguaje-ubicacion-sistemas\/\" target=\"_blank\" rel=\"nofollow\">Panel de Control 2\u00aa Parte<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Medios_sociales\"><\/span><strong>Medios sociales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Si vendes algo desde la web, un reporte de adquisici\u00f3n de medios sociales te aporta las redes que mejor est\u00e1n funcionando y cu\u00e1ntos de esas personas se est\u00e1n convirtiendo en clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Atenci\u00f3n a las p\u00e1ginas de destino m\u00e1s frecuentadas a las que llegan las personas desde medios sociales, esa informaci\u00f3n que te aporta Analytics es oro, si ya sabemos qu\u00e9 tipo de p\u00e1ginas y qu\u00e9 contenido es el preferido, d\u00e9mosle m\u00e1s de eso que m\u00e1s quieren, <\/span><\/p>\n<p><span style=\"font-weight: 400\">Ves a <strong>Adquisici\u00f3n &#8211; Medios Sociales &#8211; P\u00e1ginas de destino<\/strong> y determina qu\u00e9 Urls tienen mayor aceptaci\u00f3n y cu\u00e1les mayor potencial.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1338\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4.jpg\" alt=\"objetivos 4\" width=\"1152\" height=\"398\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4.jpg 1152w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4-300x104.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4-768x265.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4-1024x354.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4-696x240.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-4-1068x369.jpg 1068w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Una de los comentarios m\u00e1s habituales es que las redes sociales no sirven para vender, entonces invertir en ellas es poco m\u00e1s que postureo, craso error amigo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ya puedes explicarme las veces que quieras que a ti no te funciona y que tu negocio de X de la calle principal de tu ciudad no lo requiere.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Es verdad que emp\u00edricamente no lo requiere, o incluso puede que el coste de adquisici\u00f3n de un cliente a trav\u00e9s de los medios sociales no sea sostenible. Pero si los usas mejorar\u00e1s sin dudarlo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para saber m\u00e1s sobre este apartado de Analytics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><em><strong><a href=\"http:\/\/profesionalhosting.com\/blog\/uncategorized\/google-analytics-adquisicion-y-origen-de-las-visitas\/\" target=\"_blank\" rel=\"nofollow\">Adquisici\u00f3n y origen de las visitas<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_te_esta_encontrando_tu_publico\"><\/span><strong>C\u00f3mo te est\u00e1 encontrando tu p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Si sabes c\u00f3mo te est\u00e1n encontrando las personas, a trav\u00e9s de qu\u00e9 Urls, sabr\u00e1s las acciones y palabras clave que est\u00e1n aportando a la consecuci\u00f3n del objetivo final, la venta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1339\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5.jpg\" alt=\"objetivos 5\" width=\"1437\" height=\"463\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5.jpg 1437w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5-300x97.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5-768x247.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5-1024x330.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5-696x224.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5-1068x344.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-5-1304x420.jpg 1304w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Este datos deber\u00e1s contrastarlo con la tasa de rebote, una vez que obtengas una estimaci\u00f3n prudente tendr\u00e1s una valios\u00edsima informaci\u00f3n imprescindible para determinar el camino o paso siguiente, hacia donde vas a ir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para saber las Url dir\u00edgete a <strong>Adquisici\u00f3n &#8211; Visi\u00f3n general &#8211; Organic Search<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1340\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6.jpg\" alt=\"objetivos 6\" width=\"1422\" height=\"460\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6.jpg 1422w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6-300x97.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6-768x248.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6-1024x331.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6-696x225.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6-1068x345.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-6-1298x420.jpg 1298w\" sizes=\"(max-width: 1422px) 100vw, 1422px\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Busquedas_internas\"><\/span><strong>B\u00fasquedas internas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Tener una caja de b\u00fasqueda interna te va a sorprender, si vas al men\u00fa de Analytics <strong>Comportamiento &#8211; B\u00fasquedas del sitio &#8211; T\u00e9rminos de b\u00fasqueda<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400\">Tienes algo m\u00e1s que una pista o intuici\u00f3n, sabr\u00e1s exactamente qu\u00e9 es lo que m\u00e1s interesa a tus usuarios, por lo tanto ahora decides en consecuencia ofrecer m\u00e1s de ese tema, producto o relacionado.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1341\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7.jpg\" alt=\"objetivos 7\" width=\"1077\" height=\"338\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7.jpg 1077w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7-300x94.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7-768x241.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7-1024x321.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7-696x218.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/objetivos-7-1068x335.jpg 1068w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Observando estos 5 datos es m\u00e1s que suficiente para empezar a monitorizar tu negocio e ir incrementando las ventas y la consecuci\u00f3n de objetivos, en base a decisiones tomadas que respaldas con datos reales y objetivos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Luego est\u00e1n aquellos otros datos que suman y que deriven de una campa\u00f1a concreta y los generalistas tipo, n\u00famero de visitas, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pero realmente para tomar decisiones los generalista son un complemento, estos otros que hemos comentado hoy te ayudar\u00e1n a establecer tu estrategia a corto plazo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hay m\u00e1s datos que debemos monitorizar, pero solo puedo hablaros de ellos desde un punto de vista gen\u00e9rico, luego hay que aplicar un prisma distinto a cada lectura y dato en funci\u00f3n del negocio o sitio web sobre el que reflexionar.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Obtener datos e informes de analytics para convertirlos en acciones puede ser una tarea sencilla, o tan compleja como tus conocimientos [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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