{"id":1348,"date":"2017-09-16T19:50:51","date_gmt":"2017-09-16T17:50:51","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=1348"},"modified":"2024-02-02T11:33:40","modified_gmt":"2024-02-02T10:33:40","slug":"como-configurar-un-objetivo-en-analytics","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/noticias\/como-configurar-un-objetivo-en-analytics\/","title":{"rendered":"C\u00f3mo Configurar un Objetivo en Analytics"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Despu\u00e9s de la serie de art\u00edculos en los que hemos repasado el panel de control de Analytics y una recomendaci\u00f3n para generar informes con unos pocos datos, hoy vamos a configurar un objetivo paso a paso.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La determinaci\u00f3n del objetivo ideal para tu web depender\u00e1 del sector, negocio o modelo de tu empresa. Unos ejemplos de objetivos para medir pueden ser:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La suscripci\u00f3n a una Newslwtter<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rellenar el formulario de contacto<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Descargar un documento<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Comprar o solicitar un presupuesto<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Llegar a la p\u00e1gina de carrito<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">El tiempo de retenci\u00f3n en la web<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">El n\u00famero de p\u00e1ginas visitadas por sesi\u00f3n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Para determinar el objetivo a medir deberemos reflexionar y\/o preguntarnos sobre nuestros objetivos de negocio y enfrentarlos a las estrategias de marketing que utilizaremos para conseguirlos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1349\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs.png\" alt=\"configurar-un-objetivo-en-analytics-1\" width=\"1334\" height=\"923\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs.png 1334w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-300x208.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-768x531.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-1024x709.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-100x70.png 100w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-218x150.png 218w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-696x482.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-1068x739.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/01-obs-607x420.png 607w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">En primer lugar desde la pantalla principal de nuestro Analytics nos dirigimos a la opci\u00f3n Administrar del men\u00fa de la izquierda y clicamos en Objetivos de la columna Vista, tal como se muestra en la captura.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Seguidamente establecemos un objetivo nuevo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1350\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs.png\" alt=\"configurar-un-objetivo-en-analytics-2\" width=\"1225\" height=\"480\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs.png 1225w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs-300x118.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs-768x301.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs-1024x401.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs-696x273.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs-1068x418.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/02-obs-1072x420.png 1072w\" sizes=\"(max-width: 1225px) 100vw, 1225px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ahora podemos seleccionar una plantilla predeterminada o personalizar, da lo mismo escoger una u otra de las opciones, al final siempre te lleva a que configures el objetivo manualmente.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs.png\" alt=\"configurar-un-objetivo-en-analytics-3\" width=\"1225\" height=\"955\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs.png 1225w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs-300x234.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs-768x599.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs-1024x798.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs-696x543.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs-1068x833.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/03obs-539x420.png 539w\" sizes=\"(max-width: 1225px) 100vw, 1225px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Crearemos un objetivo muy simple como la visita a una p\u00e1gina concreta de nuestra web.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1352\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs.png\" alt=\"configurar-un-objetivo-en-analytics-4\" width=\"1230\" height=\"641\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs.png 1230w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs-300x156.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs-768x400.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs-1024x534.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs-696x363.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs-1068x557.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/04-obs-806x420.png 806w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Nombramos el objetivo y seleccionamos en esta caso un tipo Destino<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1353\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs.png\" alt=\"configurar-un-objetivo-en-analytics-5\" width=\"1219\" height=\"914\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs.png 1219w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-300x225.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-768x576.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-1024x768.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-80x60.png 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-265x198.png 265w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-696x522.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-1068x801.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/05-obs-560x420.png 560w\" sizes=\"(max-width: 1219px) 100vw, 1219px\" \/><\/p>\n<p><span style=\"font-weight: 400\">En la caja marcada en rojo de la imagen insertamos la url.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aqu\u00ed mismo si desplegamos clicando en la flecha junto al texto \u201cIgual a\u201d del bot\u00f3n, tenemos la opci\u00f3n de seleccionar Empieza por y expresi\u00f3n regular.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Estas nos ser\u00e1n \u00fatiles para hacer una b\u00fasqueda de la Url concreta por ejemplo, si tenemos un mismo objetivo en diferentes localizaciones o p\u00e1ginas de nuestro sitio web como pueden ser las p\u00e1ginas de gracias, que estar\u00e1n l\u00f3gicamente en la propia p\u00e1gina de contacto, pero tambi\u00e9n en cualquier otra Url para otras acciones.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En el campo valor si lo activamos le asignamos un valor econ\u00f3mico, por ejemplo en la p\u00e1gina de gracias despu\u00e9s de haber comprado.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La siguiente opci\u00f3n, Embudo de conversi\u00f3n es para ver si a seguido el camino que determinemos hasta llegar a la p\u00e1gina donde establecemos el objetivo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Supongamos que tengo un descargable y creo un objetivo para que Analytics contabilice cada vez que hay una descarga.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Y lo que he ideado es una estrategia de acompa\u00f1amiento o camino para que el usuario llegue a la p\u00e1gina de descarga desde mi Home, en donde he insertado una llamada a la acci\u00f3n o desde un PopUp, que al clicar en el le lleva a una recogida de datos en la que me deja su email, y ahora le muestro la p\u00e1gina para que descargue el archivo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aqu\u00ed en la zona de embudo de conversi\u00f3n de la configuraci\u00f3n de objetivos de Analytics, es donde le decimos los pasos que ha de seguir obligatoriamente, o no, hasta llegar a descargarse el archivo y que el objetivo se cumpla.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Realmente es importante esta configuraci\u00f3n para un comercio electr\u00f3nico, porque hay veremos d\u00f3nde ha abandonado el embudo o proceso de conversi\u00f3n y no ha realizado la compra por ejemplo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Objetivo de visualizaci\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Una m\u00e9trica que me dice si mi blog resulta interesante es el n\u00famero de p\u00e1ginas que visitan los usuarios, dicho de otra manera quiero saber el tiempo de retenci\u00f3n de mi blog, si llegan leen y se van o cuantas p\u00e1ginas m\u00e1s visitan.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Puedo crear varios objetivos de visualizaci\u00f3n de p\u00e1ginas, que para m\u00ed significa tiempo de retenci\u00f3n en la web, y saber a trav\u00e9s del registro de los objetivos cumplidos, las sesiones Vs n\u00famero de p\u00e1ginas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Este objetivo se puede configurar por tiempo directamente si en el Tipo de objetivo seleccionamos duraci\u00f3n le podemos determinar 10 minutos por ejemplo, y contabilizar\u00e1 el objetivo al llegar a ese tiempo que hemos determinado.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Volviendo a la configuraci\u00f3n de objetivo para 3 o m\u00e1s p\u00e1ginas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Creamos un Objetivo nuevo y marcamos la casilla Adquisici\u00f3n de las pantillas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1354\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs.png\" alt=\"configurar-un-objetivo-en-analytics-6\" width=\"1191\" height=\"842\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs.png 1191w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-300x212.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-768x543.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-1024x724.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-100x70.png 100w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-696x492.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-1068x755.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/06obs-594x420.png 594w\" sizes=\"(max-width: 1191px) 100vw, 1191px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Nombramos el objetivo y le decimos que ser\u00e1 del tipo P\u00e1ginas o pantallas por sesi\u00f3n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1355\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs.png\" alt=\"configurar-un-objetivo-en-analytics-7\" width=\"1228\" height=\"462\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs.png 1228w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs-300x113.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs-768x289.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs-1024x385.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs-696x262.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs-1068x402.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/07-obs-1116x420.png 1116w\" sizes=\"(max-width: 1228px) 100vw, 1228px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">A continuaci\u00f3n determinamos el n\u00famero de p\u00e1ginas que de superarse se contabilizar\u00e1 el objetivo.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1356\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs.png\" alt=\"configurar-un-objetivo-en-analytics-8\" width=\"1221\" height=\"476\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs.png 1221w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs-300x117.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs-768x299.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs-1024x399.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs-696x271.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs-1068x416.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/08-obs-1077x420.png 1077w\" sizes=\"(max-width: 1221px) 100vw, 1221px\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si configuramos un objetivo por tiempo se ver\u00e1 as\u00ed la pantalla de introducci\u00f3n de datos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1357\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs.png\" alt=\"configurar-un-objetivo-en-analytics-9\" width=\"1217\" height=\"516\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs.png 1217w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs-300x127.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs-768x326.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs-1024x434.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs-696x295.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs-1068x453.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/09-obs-991x420.png 991w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Volviendo al inicio en la pantalla de creaci\u00f3n de objetivos ya vemos que los tenemos creados.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1358\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs.png\" alt=\"configurar-un-objetivo-en-analytics-10\" width=\"1213\" height=\"383\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs.png 1213w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs-300x95.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs-768x242.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs-1024x323.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs-696x220.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-obs-1068x337.png 1068w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Y comprobamos que aparecen en nuestro Analytics en Conversiones &#8211; Objetivos &#8211; Visi\u00f3n general.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1359\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs.png\" alt=\"configurar-un-objetivo-en-analytics-11\" width=\"1313\" height=\"758\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs.png 1313w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs-300x173.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs-768x443.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs-1024x591.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs-696x402.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs-1068x617.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-obs-728x420.png 728w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Por \u00faltimo indicaros que podemos dividir los objetivos y sus m\u00e9tricas en dos grupos. Las cualitativas como el volumen de ventas, estas m\u00e9tricas miden la utilidad o funcionalidad, por ejemplo la cantidad de acciones de marketing online que hemos llevado a cabo para aumentar el volumen de ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Y las cuantitativas que establecen metas para cualquier hecho y si se cumplen o no, como puede ser superar un n\u00famero de ventas, las visitas a la web, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Despu\u00e9s de la serie de art\u00edculos en los que hemos repasado el panel de control de Analytics y una recomendaci\u00f3n para [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330,1],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","category-noticias","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Configurar un Objetivo en Analytics. 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