{"id":1364,"date":"2017-09-22T12:44:41","date_gmt":"2017-09-22T10:44:41","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=1364"},"modified":"2023-04-25T13:36:11","modified_gmt":"2023-04-25T11:36:11","slug":"crear-una-campana-en-adwords","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/crear-una-campana-en-adwords\/","title":{"rendered":"C\u00f3mo crear una campa\u00f1a en Adwords"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para crear una campa\u00f1a en Adwords lo primero que debes tener en cuenta es que no deber\u00edas seguir a pies juntillas el paso a paso que te ofrece Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seamos claros, Google es un negocio y quiere tu dinero, as\u00ed que de seguir la magn\u00edfica gu\u00eda seguramente acabar\u00e1s cumplimentando todos los apartados de la ayuda y casi seguro tendr\u00e1s configurado en tu campa\u00f1a gran cantidad de palabras clave para aparecer en los resultados de b\u00fasqueda que poco o nada le aportar\u00e1n a tu negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pago por clic (PPC) no es f\u00e1cil, si lo haces mal puedes perder todo el dinero que asignes a esta acci\u00f3n de marketing online sin obtener resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n puede que tengas bien creada y optimizada tu campa\u00f1a de Adwords, pero el lugar a donde llega el usuario despu\u00e9s de hacer clic en el anuncio, sea un sitio que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No se corresponda con lo prometido en el anuncio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El dise\u00f1o y aspecto de la web sea malo o as\u00ed lo perciba el usuario.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El usuario no llega a un sitio espec\u00edfico con un objetivo claro.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Todas estas causas y otras m\u00e1s de sentido com\u00fan pueden hacer que no rentabilices la inversi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy vamos a crear una campa\u00f1a en Awords, algo sencillo para tener una primera toma de contacto que te permitir\u00e1 iniciarte o simplemente saber un poco para estar m\u00e1s seguro si tienes una agencia o personal en tu empresa que te gestiona esta publicidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de que no recomiendo seguir el configurador que nos propone Google por defecto, hoy vamos a seguir estos pasos para que sea m\u00e1s f\u00e1cil una r\u00e1pida comprensi\u00f3n de la herramienta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bienvenida y Primeros datos. Tu email y Url de la web sobre la que haremos los anuncios.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1363\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords.png\" alt=\"1 adwords\" width=\"1220\" height=\"574\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords.png 1220w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords-300x141.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords-768x361.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords-1024x482.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords-696x327.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords-1068x502.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/1-adwords-893x420.png 893w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Una vez hemos dado de alta nuestra cuenta si entramos a Adwords nos aparece la siguiente pantalla.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1365\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords.png\" alt=\"2 adwords\" width=\"1241\" height=\"792\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords.png 1241w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords-300x191.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords-768x490.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords-1024x654.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords-696x444.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords-1068x682.png 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/2-adwords-658x420.png 658w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Determinamos el presupuesto m\u00e1ximo a gastar, la ubicaci\u00f3n geogr\u00e1fica para los anuncios y la red.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed tenemos la Red de B\u00fasqueda (solo el buscador de Google), o la Red Display (todos aquellos lugares y webs que tenga habilitado un espacio para que Google inserte publicidad)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1366\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords.png\" alt=\"3 adwords\" width=\"1067\" height=\"783\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords.png 1067w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords-300x220.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords-768x564.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords-1024x751.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords-80x60.png 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords-696x511.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/3-adwords-572x420.png 572w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si desplegamos las palabras clave vemos que nos propone una serie de t\u00e9rminos por los que podr\u00edamos competir. Ojo aqu\u00ed que si seleccionamos estas palabras claves con concordancia amplia nuestro anuncio saldr\u00e1 muchas veces pero muchas de esas veces no es lo que est\u00e1 buscando el usuario, clicar\u00e1 en el anuncio, pagaremos por ello y no venderemos nada.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1367\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords.png\" alt=\"4 adwords\" width=\"1052\" height=\"574\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords.png 1052w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords-300x164.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords-768x419.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords-1024x559.png 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords-696x380.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/4-adwords-770x420.png 770w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Un inciso, qu\u00e9 es la concordancia amplia: Esto quiere decir que por ejemplo la palabra clave \u201cmarketing digital\u201d con concordancia amplia puede salir en los resultados a la gente que busque tanto \u201cmarketing\u201d como \u201cdigital\u201d. Cuando lo que realmente quiero yo es aparecer cuando alg\u00fan usuario escriba en el buscador \u201cMarketing Digital\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1368\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords.jpg\" alt=\"5 adwords\" width=\"1037\" height=\"571\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords.jpg 1037w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords-300x165.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords-768x423.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords-1024x564.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords-696x383.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/5-adwords-763x420.jpg 763w\" sizes=\"(max-width: 1037px) 100vw, 1037px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Borramos todas las propuestas de palabras clave y escribimos las nuestras.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1369\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/6adwords.jpg\" alt=\"6adwords\" width=\"766\" height=\"567\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/6adwords.jpg 766w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/6adwords-300x222.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/6adwords-80x60.jpg 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/6adwords-696x515.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/6adwords-567x420.jpg 567w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al escribir las palabras con el sigo + delante lo que le estoy indicando a Google es que quiero que aparezca mi anuncio cuando alguien busque y esas palabras est\u00e9n incluidas en la frase, aunque no necesariamente en ese orden o seguidas una de la otra. Como por ejemplo: Contratar un<\/span><b> consultor<\/b><span style=\"font-weight: 400;\"> en Barcelona de<\/span><b> marketing<\/b><span style=\"font-weight: 400;\"> online y <\/span><b>digital<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1370\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords.jpg\" alt=\"7 adwords\" width=\"1074\" height=\"793\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords.jpg 1074w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-300x222.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-768x567.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-1024x756.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-80x60.jpg 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-696x514.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-1068x789.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/7-adwords-569x420.jpg 569w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Seguidamente vamos a establecer una puja para determinar el m\u00e1ximo que queremos pagar para aparecer en los resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuevamente Adwords intenta que escojamos la opci\u00f3n de autom\u00e1ticamente, esto nos consumir\u00e1 el presupuesto r\u00e1pidamente, es verdad que saldremos en los primeros puestos, pero \u00bfa qu\u00e9 precio? mejor lo establecemos de forma manual.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1371\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/8-adwords.jpg\" alt=\"8 adwords\" width=\"793\" height=\"308\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/8-adwords.jpg 793w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/8-adwords-300x117.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/8-adwords-768x298.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/8-adwords-696x270.jpg 696w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1373\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-adwords.jpg\" alt=\"10 adwords\" width=\"788\" height=\"107\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-adwords.jpg 788w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-adwords-300x41.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-adwords-768x104.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/10-adwords-696x95.jpg 696w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vamos a escribir nuestro anuncio y tenemos un visualizador del mismo para ver como queda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e1gina de destino, deber\u00eda ser una landig page, o p\u00e1gina de producto o servicio.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1374\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-adwords.jpg\" alt=\"11 adwords\" width=\"757\" height=\"180\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-adwords.jpg 757w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-adwords-300x71.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/11-adwords-696x165.jpg 696w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">T\u00edtulo principal, debemos incluir alguna palabra clave. Tambi\u00e9n deberemos ser creativos ues solo tenemos 25 caracteres.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1375\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/12-adwords.jpg\" alt=\"12 adwords\" width=\"759\" height=\"280\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/12-adwords.jpg 759w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/12-adwords-300x111.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/12-adwords-696x257.jpg 696w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En el t\u00edtulo 2 podr\u00edamos completar la informaci\u00f3n del t\u00edtulo 1, o incluir nuevas palabras claves relacionadas que refuercen el t\u00edtulo 1 como es el caso de este ejemplo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1376\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/121-adwords.jpg\" alt=\"12+1 adwords\" width=\"748\" height=\"345\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/121-adwords.jpg 748w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/121-adwords-300x138.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/121-adwords-696x321.jpg 696w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ya en la descripci\u00f3n tenemos que ser concretos de lo que ofrecemos, incluir la palabra clave y un llamamiento a la acci\u00f3n. Normalmente si incluimos el precio del producto en la descripci\u00f3n o en el t\u00edtulo aumentan los clics.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1377\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/14-adwords.jpg\" alt=\"14 adwords\" width=\"766\" height=\"691\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/14-adwords.jpg 766w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/14-adwords-300x271.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/14-adwords-696x628.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/14-adwords-466x420.jpg 466w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n debemos introducir los datos de facturaci\u00f3n con un n\u00famero de tarjeta, direcci\u00f3n de facturaci\u00f3n, etc.<br \/>\n<\/span><span style=\"font-weight: 400;\">Guardamos aceptando los t\u00e9rminos de Adwords y listo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y aqu\u00ed la nueva interfaz de Google Adwords.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1378\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords.jpg\" alt=\"15 adwords\" width=\"1264\" height=\"937\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords.jpg 1264w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-300x222.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-768x569.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-1024x759.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-80x60.jpg 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-696x516.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-1068x792.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/15-adwords-567x420.jpg 567w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lo primero que voy a hacer es pausar la campa\u00f1a, puesto que si la tengo habilitada empezar\u00e1n a publicarse los anuncios y antes quiero revisar la campa\u00f1a y crear m\u00e1s anuncios para esta campa\u00f1a con otras palabras claves, introducir palabras clave negativas que son aquellos t\u00e9rminos que si alguien los escribe yo no quiero que aparezcan mis anuncios, como pueden ser \u201cGratis\u201d, \u201cHumo\u201d, \u201cEstafa\u201d (Ej. Consultor de marketing online gratis, vendedores de humo y estafas) Si no configuro este extremo saldr\u00eda en los resultados y si clican en el anuncio encima pago.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1379\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords.jpg\" alt=\"16 adwords\" width=\"1264\" height=\"937\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords.jpg 1264w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-300x222.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-768x569.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-1024x759.jpg 1024w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-80x60.jpg 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-696x516.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-1068x792.jpg 1068w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/09\/16-adwords-567x420.jpg 567w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En pr\u00f3ximas entradas veremos los errores m\u00e1s comunes a evitar y tambi\u00e9n algunas de las pesta\u00f1as del men\u00fa lateral izquierdo para ir optimizando las campa\u00f1as y maximizar nuestro presupuesto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Para crear una campa\u00f1a en Adwords lo primero que debes tener en cuenta es que no deber\u00edas seguir a pies juntillas [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1364","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ideais-y-sugerencias-para-vender-en-internet-para-ecommerce","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear una campa\u00f1a en Adwords. www.blog.profesionalhosting.com<\/title>\n<meta name=\"description\" content=\"C\u00f3mo crear una campa\u00f1a en Adwords. 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