{"id":1444,"date":"2017-11-01T08:56:08","date_gmt":"2017-11-01T07:56:08","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1444"},"modified":"2023-04-25T13:36:06","modified_gmt":"2023-04-25T11:36:06","slug":"contener-una-pagina-web","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/contener-una-pagina-web\/","title":{"rendered":"\u00bfQu\u00e9 debe contener una p\u00e1gina web?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/contener-una-pagina-web\/#Caracteristicas_basicas_de_una_buena_pagina_web\" >Caracter\u00edsticas b\u00e1sicas de una buena p\u00e1gina web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/contener-una-pagina-web\/#%C2%BFCual_es_el_contenido_imprescindible_de_una_web\" >\u00bfCu\u00e1l es el contenido imprescindible de una web?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Se dice a menudo, y puede que no lo suficiente, que toda empresa debe tener una p\u00e1gina web hoy en d\u00eda. Pero, \u00bfcu\u00e1l es el contenido imprescindible que debe tener esa p\u00e1gina web?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caracteristicas_basicas_de_una_buena_pagina_web\"><\/span>Caracter\u00edsticas b\u00e1sicas de una buena p\u00e1gina web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es verdad que en la era de la informaci\u00f3n las empresas que no tienen una p\u00e1gina web es como si no existieran. El motivo es que la mayor\u00eda de los compradores busca primero en internet lo que quiere comprar y d\u00f3nde comprarlo. Pero no vale con tener una p\u00e1gina web cualquiera. <strong>Una p\u00e1gina web efectiva<\/strong>,\u00a0es decir, <a href=\"https:\/\/www.profesionalhosting.com\/webconstructor\/\" target=\"_blank\" rel=\"noopener\">que atraiga clientes<\/a>, debe ser:<\/p>\n<ol>\n<li><strong>Clara<\/strong>: que el cliente sepa siempre lo que la empresa ofrece, en qu\u00e9 condiciones.<\/li>\n<li><strong>Visual<\/strong>: casi nadie lee en internet, as\u00ed que todo lo que se pueda explicar con im\u00e1genes deber\u00e1 ser explicado con im\u00e1genes. El texto en una p\u00e1gina web debe ser el justo y debe tener una redacci\u00f3n atractiva, precisa y correcta.<\/li>\n<li><strong>Enfocada al cliente<\/strong>: nadie quiere conocer los entresijos de una empresa al dedillo. Lo que los clientes desean es saber c\u00f3mo esa empresa en concreto puede ayudarles a resolver sus problemas o a satisfacer sus deseos.<\/li>\n<li><strong>Pr\u00e1ctica<\/strong>: que la navegaci\u00f3n sea sencilla. Cuantos menos adornos, mejor. El cliente debe saber siempre d\u00f3nde hacer click para encontrar lo que busca.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCual_es_el_contenido_imprescindible_de_una_web\"><\/span>\u00bfCu\u00e1l es el contenido imprescindible de una web?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay varios apartados que ninguna empresa deber\u00eda dejar fuera de su p\u00e1gina. Tanto por el inter\u00e9s que despiertan en los usuarios como por lo necesarios que son.<\/p>\n<ul>\n<li><strong>P\u00e1gina sobre la empresa<\/strong> (sobre m\u00ed si se trata de una web personal). No es necesario que se d\u00e9 una descripci\u00f3n exhaustiva, pero el cliente potencial debe saber con qui\u00e9n trata. Aqu\u00ed se establece la diferencia con la competencia, el valor a\u00f1adido.<\/li>\n<li><strong>P\u00e1gina de contacto<\/strong>. C\u00f3mo contactar con la empresa o persona con la que vas a establecer una relaci\u00f3n comercial es b\u00e1sico. Un e-mail de contacto, un tel\u00e9fono y una direcci\u00f3n f\u00edsica reales dan confianza. Incluir una imagen de Google Maps para ilustrar la ubicaci\u00f3n es una buena idea.<\/li>\n<li><strong>Pagina de productos o servicios<\/strong>. El cliente debe poder encontrar de manera inmediata lo que vendes y, a ser posible, en qu\u00e9 condiciones y a qu\u00e9 precio. Si tienes una tienda online, los gastos de env\u00edo y plazos de entrega deben aparecer cuanto antes. Incluso podr\u00edan incluirse las condiciones generales en una p\u00e1gina aparte.<\/li>\n<li><strong>Blog o secci\u00f3n de noticias<\/strong>. Se trata de un apartado cada vez m\u00e1s importante en p\u00e1ginas web. Es a trav\u00e9s del blog o de la p\u00e1gina de noticias donde se aporta mayor valor al cliente gracias al marketing de contenidos. Deben actualizarse regularmente o su efecto podr\u00eda ser negativo. <a href=\"https:\/\/www.profesionalhosting.com\/promocion-web\/seo-poscionamiento-web.html\" target=\"_blank\" rel=\"noopener\">Un buen blog, redactado seg\u00fan criterios SEO, es una buena herramienta<\/a> de posicionamiento web y, por tanto, un buen modo de atraer clientes.<\/li>\n<li><strong>Redes sociales<\/strong>: la gesti\u00f3n de las redes sociales requiere tiempo y recursos, pero son una herramienta excepcional de relaci\u00f3n con el cliente. Vincularlas a la p\u00e1gina web es un modo efectivo de generar tr\u00e1fico de calidad hacia la empresa.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Se dice a menudo, y puede que no lo suficiente, que toda empresa debe tener una p\u00e1gina web hoy en d\u00eda. Pero, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-seo","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 debe contener una p\u00e1gina web? - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/contener-una-pagina-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 debe contener una p\u00e1gina web? - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Se dice a menudo, y puede que no lo suficiente, que toda empresa debe tener una p\u00e1gina web hoy en d\u00eda. 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