{"id":1454,"date":"2017-12-11T10:40:09","date_gmt":"2017-12-11T09:40:09","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1454"},"modified":"2023-04-25T13:35:58","modified_gmt":"2023-04-25T11:35:58","slug":"cual-es-la-diferencia-entre-seo-y-sem","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/cual-es-la-diferencia-entre-seo-y-sem\/","title":{"rendered":"\u00bfCu\u00e1l es la diferencia entre SEO y SEM?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/cual-es-la-diferencia-entre-seo-y-sem\/#%C2%BFComo_se_relacionan_SEO_y_SEM\" >\u00bfC\u00f3mo se relacionan SEO y SEM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/cual-es-la-diferencia-entre-seo-y-sem\/#%C2%BFQue_estrategia_elegir_entre_SEO_y_SEM\" >\u00bfQu\u00e9 estrategia elegir entre SEO y SEM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/cual-es-la-diferencia-entre-seo-y-sem\/#%C2%BFHay_alguna_diferencia_en_cuanto_a_los_costes_de_SEO_y_SEM\" >\u00bfHay alguna diferencia en cuanto a los costes de SEO y SEM?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Teniendo en cuenta que <strong>SEO y SEM<\/strong> est\u00e1n \u00edntimamente relacionados hasta el punto de que uno forma parte de otro, a veces establecer la diferencia entre ambos no resulta f\u00e1cil.<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_relacionan_SEO_y_SEM\"><\/span>\u00bfC\u00f3mo se relacionan SEO y SEM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO y SEM son siglas que responden a las siguientes palabras:<\/p>\n<ul>\n<li><strong>SEO. Search Engine Optimization<\/strong>. Es decir, sistema de optimizaci\u00f3n para motores de b\u00fasqueda<\/li>\n<li><strong>SEM. Search Engine Marketing<\/strong>. Es decir, marketing para motores de b\u00fasqueda o marketing de b\u00fasqueda.<\/li>\n<\/ul>\n<p>En realidad <strong>el SEO pertenece al SEM, que es m\u00e1s amplio<\/strong>. Optimizar una p\u00e1gina web para que los motores de b\u00fasqueda la posicionen m\u00e1s arriba entre sus resultados no es m\u00e1s que una estrategia del marketing de b\u00fasqueda.<\/p>\n<p>Usando el lenguaje de Google, el buscador por excelencia, podemos decir que el <strong>SEO<\/strong> es el proceso de maximizaci\u00f3n del n\u00famero de visitantes de una p\u00e1gina web determinada. Esto se logra asegurando que el sitio aparezca en posiciones altas en los motores de b\u00fasqueda.<\/p>\n<p>El <strong>SEM<\/strong>, por su parte, es una forma de Internet Marketing que persigue el aumento de la visibilidad de sitios web en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERPS). \u00bfC\u00f3mo lo logra? Mediante la optimizaci\u00f3n y la publicidad.<\/p>\n<p><strong>Es decir, SEO y SEM persiguen el mismo objetivo: que los sitios web obtengan m\u00e1s visitas por aparecer en posiciones altas de buscadores<\/strong>. Pero el SEO trabaja solo el posicionamiento, mientras que el rango de actuaci\u00f3n del SEM es m\u00e1s amplio.<\/p>\n<p>El SEm incluye, adem\u00e1s del SEO, otros sistemas de optimizaci\u00f3n. Por ejemplo, la publicidad que se paga por cada click en el anuncio (PPC), listados y anuncios en diferentes lugares&#8230; La mayor parte de las veces el SEM se restringe al uso de campa\u00f1as PPC, pero si utilizas SEO y b\u00fasquedas pagadas, eso tambi\u00e9n cae dentro de lo que es el SEM.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_estrategia_elegir_entre_SEO_y_SEM\"><\/span>\u00bfQu\u00e9 estrategia elegir entre SEO y SEM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Muchos expertos en marketing online mantienen abierto el debate acerca de cu\u00e1l de estas dos estrategias es mejor. Muchos de ellos, sobre todo los que usan Inbound Marketing como su herramienta principal, argumentan que el SEO es mejor. \u00bfPor qu\u00e9? Porque, de hecho, <strong>el SEM no puede prosperar sin una buena estrategia de posicionamiento: es decir, un buen SEO.<\/strong><\/p>\n<p>Pero existen situaciones en que una buena campa\u00f1a de PPC (uno de los elementos que componen una estrategia centrada en el SEM) tienen m\u00e1s sentido que el SEO. Por ejemplo, en el momento del lanzamiento de un sitio web nuevo para el que se busca una visibilidad inmediata. En este caso, una campa\u00f1a de publicidad por click tendr\u00e1 ese efecto de inmediatez buscado. En cambio, el SEO necesita cierto tiempo para probar su eficacia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFHay_alguna_diferencia_en_cuanto_a_los_costes_de_SEO_y_SEM\"><\/span>\u00bfHay alguna diferencia en cuanto a los costes de SEO y SEM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El SEO org\u00e1nico necesita m\u00e1s tiempo para mostrar sus resultados, pero a largo plazo su coste econ\u00f3mico es menor. Adem\u00e1s, crea una especie de \u00abreputaci\u00f3n\u00bb, lo que se conoce como credibilidad de b\u00fasqueda. Una campa\u00f1a PPC que funcione bien disparar\u00e1 el posicionamiento de manera temporal. En cambio, un buen SEO har\u00e1 que las p\u00e1ginas se posicionen alto en buscadores de manera constante, lo que retroalimenta ese posicionamiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teniendo en cuenta que SEO y SEM est\u00e1n \u00edntimamente relacionados hasta el punto de que uno forma parte de otro, a veces [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[],"class_list":["post-1454","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-seo","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es la diferencia entre SEO y SEM? - ProfesionalHosting | blog<\/title>\n<meta name=\"description\" content=\"En realidad el SEO pertenece al SEM, que es m\u00e1s amplio. 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