{"id":1456,"date":"2017-12-07T09:01:10","date_gmt":"2017-12-07T08:01:10","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1456"},"modified":"2023-04-25T13:35:58","modified_gmt":"2023-04-25T11:35:58","slug":"inbound-marketing-conceptos-basicos","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/inbound-marketing-conceptos-basicos\/","title":{"rendered":"Inbound marketing: conceptos b\u00e1sicos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/inbound-marketing-conceptos-basicos\/#%C2%BFQue_es_el_Inbound_Marketing\" >\u00bfQu\u00e9 es el Inbound Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/inbound-marketing-conceptos-basicos\/#%C2%BFQue_conceptos_engloba_esta_estrategia_de_marketing\" >\u00bfQu\u00e9 conceptos engloba esta estrategia de marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/inbound-marketing-conceptos-basicos\/#%C2%BFEs_posible_manejar_todos_estos_conceptos_de_manera_efectiva\" >\u00bfEs posible manejar todos estos conceptos de manera efectiva?<\/a><\/li><\/ul><\/nav><\/div>\n<p>El <em><strong>Inbound Marketing<\/strong><\/em> es el nombre bajo el que se engloban varias <strong>t\u00e9cnicas de marketing online que se destacan por ser no agresivas<\/strong>. Como incluye varios conceptos, este art\u00edculo te dar\u00e1 las bases para que comprendas cada uno de ellos y puedas hacerte una idea general.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_Inbound_Marketing\"><\/span>\u00bfQu\u00e9 es el Inbound Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El t\u00e9rmino en espa\u00f1ol por el que se conoce al Inbound Marketing es Marketing de atracci\u00f3n. Se dice de \u00e9l que es una t\u00e9cnica no agresiva de marketing. Ya no se aborda al cliente con anuncios, ni mucho menos con llamadas telef\u00f3nicas. Ni siquiera con e-mails. El Inbound Marketing deja en el tejado del cliente la pelota de comenzar establecer un contacto. El experto lo <strong>atraer\u00e1 con contenidos que le aporten valor, con leads, mediante un buen uso de la anal\u00edtica web y con una presencia significativa en las redes sociales adecuadas.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_conceptos_engloba_esta_estrategia_de_marketing\"><\/span>\u00bfQu\u00e9 conceptos engloba esta estrategia de marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una buena estrategia de Inbound Marketing combina varias de las t\u00e9cnicas mencionadas en el p\u00e1rrafo anterior. Te las explicamos aqu\u00ed de manera muy r\u00e1pida.<\/p>\n<ol>\n<li><em><strong>Leads<\/strong><\/em>. Los leads son registros y sirven para obtener datos. Cuando un usuario llega a tu p\u00e1gina web y se registra para recibir tu newsletter o para estar al d\u00eda de las actualizaciones de la p\u00e1gina, eso es un lead. Nosotros, por ejemplo, <a href=\"https:\/\/profesionalhosting.com\/blog\/\" target=\"_blank\" rel=\"noopener nofollow\">tenemos m\u00e1s de 2.000 suscriptores<\/a>.<\/li>\n<li><strong>Anal\u00edtica web<\/strong>. Todo lo que sucede en una p\u00e1gina web se puede medir siempre que se disponga de las herramientas adecuadas. Sin una medici\u00f3n correcta es imposible saber si nuestras acciones dan los resultados buscados, otros resultados o ning\u00fan resultado en absoluto. Para saber si tienes \u00e9xito, debes poder realizar mediciones.<\/li>\n<li><strong>Marketing de contenidos<\/strong>. Se trata de ofrecer a tu usuario, a tu cliente potencial, un contenido que le sea \u00fatil. Un dato que sea capaz de resolver sus problemas o que le resulte tan interesante que no pueda dejar de leerlo.<\/li>\n<li>Para que el marketing de contenidos funcione debes definir a tu <strong>buyer persona<\/strong>: el buyer persona es al Inbound Marketing lo que el p\u00fablico objetivo era al marketing tradicional. Es la persona que va a comprar tus productos o solicitar tus servicios. Debes definirla al detalle para poder dirigirte a ella de manera precisa y concreta.<\/li>\n<li><strong>Presencia significativa en redes sociales<\/strong>. Es importante <a href=\"https:\/\/profesionalhosting.com\/blog\/ecommerce\/redes-sociales-para-la-empresa\/\" target=\"_blank\" rel=\"noopener nofollow\">saber en qu\u00e9 redes sociales se mueve tu buyer persona<\/a>. Es en esas redes en las que debes trabajar. No hace falta que tengas cuentas en Facebook si tu cliente tiene menos de 20 a\u00f1os porque lo m\u00e1s probable es que no lo encuentres all\u00ed, sino en redes m\u00e1s din\u00e1micas, como Twitter.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFEs_posible_manejar_todos_estos_conceptos_de_manera_efectiva\"><\/span>\u00bfEs posible manejar todos estos conceptos de manera efectiva?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lo es. Una vez que aprendas el significado de los t\u00e9rminos b\u00e1sicos, aprender a manejar las diferentes herramientas es una cuesti\u00f3n de tiempo. En cualquier caso, no tengas prisa por implementar todos estos elementos a la vez en tu p\u00e1gina web. <strong>Todos queremos resultados r\u00e1pidos, pero es mejor obtener buenos resultados<\/strong>. Aseg\u00farate de que dominas una t\u00e9cnica antes de poner en pr\u00e1ctica la siguiente. O contrata un profesional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Inbound Marketing es el nombre bajo el que se engloban varias t\u00e9cnicas de marketing online que se destacan por ser no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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