{"id":1458,"date":"2017-12-12T13:55:53","date_gmt":"2017-12-12T12:55:53","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1458"},"modified":"2023-04-25T13:35:58","modified_gmt":"2023-04-25T11:35:58","slug":"community-manager-definicion-funciones","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/","title":{"rendered":"El Community Manager: definici\u00f3n y funciones"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Esta_es_la_definicion_de_un_Community_Manager\" >Esta es la definici\u00f3n de un Community Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Estas_son_las_funciones_de_un_Community_Manager\" >Estas son las funciones de un Community Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Crear_contenidos_de_calidad_y_gestionar_el_blog_corporativo\" >Crear contenidos de calidad y gestionar el blog corporativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Estar_al_dia_de_la_actualidad_los_cambios_y_las_tendencias_de_su_sector\" >Estar al d\u00eda de la actualidad, los cambios y las tendencias de su sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Publicar_contenido_en_funcion_de_los_horarios_del_publico\" >Publicar contenido en funci\u00f3n de los horarios del p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Interactuar_con_los_usuarios\" >Interactuar con los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/#Gestionar_las_crisis_que_pueda_sufrir_la_marca_por_internet\" >Gestionar las crisis que pueda sufrir la marca por internet<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>La era de Internet ha abierto las puertas a un mundo profesional que antes no exist\u00eda. Cada vez hay m\u00e1s puestos de trabajo creados para profesionales del \u00e1mbito digital. Seguro que m\u00e1s de una vez has escuchado que alguien trabaja de Community Manager. Pero, <strong>\u00bfsabes a qu\u00e9 se dedica exactamente un <em>Community Manager<\/em>?<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Esta_es_la_definicion_de_un_Community_Manager\"><\/span>Esta es la definici\u00f3n de un Community Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se trata de la persona responsable de <strong>crear, dirigir y administrar toda la comunidad online que genera una marca en internet<\/strong>. Es decir, su deber es construir relaciones estables con sus clientes (o fans) y con cualquier usuario que est\u00e9 o pueda estar interesado por la marca.<\/p>\n<p>Los Community Manager necesitan conocer diferentes t\u00e9cnicas para realizar su trabajo de forma satisfactoria. Es importante que se sepan mover por internet con la destreza adecuada, por lo que es imprescindible tener formaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estas_son_las_funciones_de_un_Community_Manager\"><\/span>Estas son las funciones de un Community Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Crear_contenidos_de_calidad_y_gestionar_el_blog_corporativo\"><\/span>Crear contenidos de calidad y gestionar el blog corporativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Toda empresa que tenga presencia en internet necesita<strong> crear contenidos para sus usuarios<\/strong>. Estos deben ser de calidad y deben ser interesantes. Para conseguir tr\u00e1fico en las publicaciones, hay que tener unas habilidades que solo los buenos Community Manager tienen. El blog es un ejemplo de portal perfecto para crear contenido interesante de forma peri\u00f3dica.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estar_al_dia_de_la_actualidad_los_cambios_y_las_tendencias_de_su_sector\"><\/span>Estar al d\u00eda de la actualidad, los cambios y las tendencias de su sector<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es muy importante que un Community Manager conozca su sector. <strong>En el mundo digital ir un paso por delante de la competencia es garant\u00eda de \u00e9xito<\/strong>. Por eso, deben estar atentos a todo lo que sucede y reaccionar r\u00e1pido. Al fin y al cabo, son los responsables de la imagen que tiene la empresa por internet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publicar_contenido_en_funcion_de_los_horarios_del_publico\"><\/span>Publicar contenido en funci\u00f3n de los horarios del p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cada Community Manager debe conocer los h\u00e1bitos de su p\u00fablico. Esto significa que <strong>tiene que publicar en horas y fechas muy concretas para llegar al m\u00e1ximo de gente posible<\/strong>. Cada sector empresarial tiene un p\u00fablico diferente y las horas de m\u00e1xima audiencia no son siempre las m\u00e1s adecuadas para seg\u00fan qu\u00e9 p\u00fablico. Es trabajo del Community Manager saberlo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interactuar_con_los_usuarios\"><\/span>Interactuar con los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es fundamental que los seguidores se sientan correspondidos por la marca que admiran. El Community Manager tiene que <strong>transmitir, personalizar y generar el tono adecuado para los mensajes<\/strong> que llegar\u00e1n a sus usuarios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestionar_las_crisis_que_pueda_sufrir_la_marca_por_internet\"><\/span>Gestionar las crisis que pueda sufrir la marca por internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es muy probable que una empresa que tenga presencia en internet se encuentre en alg\u00fan momento en medio de una crisis. No importa de qu\u00e9 se trate (de imagen, de esc\u00e1ndalo, de producto, de mensaje\u2026), el Community Manager debe <strong>estar preparado para reaccionar y apaciguar la crisis cuanto antes<\/strong>.<\/p>\n<p>Todas estas funciones son imposibles de realizar sin los conocimientos necesarios para ello. Por eso dec\u00edamos al principio que la formaci\u00f3n es muy necesaria en este \u00e1mbito. Si te has quedado con las ganas de conocer m\u00e1s sobre c\u00f3mo mejorar tus actuaciones en la red, <a href=\"https:\/\/www.profesionalhosting.com\/promocion-web\/redes-sociales.html\" target=\"_blank\" rel=\"noopener\">visita este enlace<\/a>.<\/p>\n<p>Con <a href=\"https:\/\/www.profesionalhosting.com\/\" target=\"_blank\" rel=\"noopener\">ProfesionalHosting<\/a> tienes mucho que aprender.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La era de Internet ha abierto las puertas a un mundo profesional que antes no exist\u00eda. Cada vez hay m\u00e1s puestos de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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