{"id":1525,"date":"2017-12-21T10:48:59","date_gmt":"2017-12-21T09:48:59","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1525"},"modified":"2023-04-25T13:35:56","modified_gmt":"2023-04-25T11:35:56","slug":"las-claves-profesional-las-relaciones-publicas","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/","title":{"rendered":"Las claves para ser un profesional de las relaciones p\u00fablicas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/#%C2%BFQue_es_un_Relaciones_Publicas\" >\u00bfQu\u00e9 es un Relaciones P\u00fablicas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/#%C2%BFConocias_el_Relaciones_Publicas_Negativo\" >\u00bfConoc\u00edas el Relaciones P\u00fablicas Negativo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/#%C2%BFQue_tareas_hace_un_Relaciones_Publicas\" >\u00bfQu\u00e9 tareas hace un Relaciones P\u00fablicas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/#La_importancia_de_las_relaciones_publicas\" >La importancia de las relaciones p\u00fablicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/#Diferencias_entre_marketing_y_relaciones_publicas\" >Diferencias entre marketing y relaciones p\u00fablicas<\/a><\/li><\/ul><\/nav><\/div>\n<p>\u00bfSab\u00edas que en la mayor\u00eda de las <strong>funciones de un <em>relaciones p\u00fablicas<\/em><\/strong> son necesarias habilidades propias de la psicolog\u00eda y el marketing? Descubre mucho m\u00e1s sobre la importancia de este trabajo en este art\u00edculo que te trae <strong>ProfesionalHosting<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_Relaciones_Publicas\"><\/span>\u00bfQu\u00e9 es un Relaciones P\u00fablicas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Un relaciones p\u00fablicas o RRPP es aquella persona que se dedica a la gesti\u00f3n de la comunicaci\u00f3n de su organizaci\u00f3n, empresa o instituci\u00f3n<\/strong>. Su objetivo es generar una imagen positiva de su corporaci\u00f3n.<\/p>\n<p>Los RR.PP. trabajan seg\u00fan un plan de trabajo previamente preparado. Mantienen siempre, mediante diferentes t\u00e9cnicas, la imagen que se adec\u00fae a ese plan de trabajo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFConocias_el_Relaciones_Publicas_Negativo\"><\/span>\u00bfConoc\u00edas el Relaciones P\u00fablicas Negativo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existen tambi\u00e9n los relaciones p\u00fablicas negativos. Tal como su nombre indica, su trabajo consiste en conseguir exactamente lo contrario que un RR.PP. \u201cnormal\u201d. Es decir, su principal funci\u00f3n es la de desprestigiar la imagen de la competencia.<\/p>\n<p>Este tipo de trabajo tambi\u00e9n requiere grandes conocimientos para llevarse a cabo con \u00e9xito. <strong>Es muy com\u00fan entre los relaciones p\u00fablicas negativos la generaci\u00f3n y proliferaci\u00f3n de rumores que vayan en contra del prestigio de las otras empresas<\/strong>. Tambi\u00e9n, es frecuente que los RR.PP. negativos hagan comparaciones de datos en beneficio propio, utilizando siempre los datos negativos para se\u00f1alar a la competencia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_tareas_hace_un_Relaciones_Publicas\"><\/span>\u00bfQu\u00e9 tareas hace un Relaciones P\u00fablicas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como ya hemos apuntado, trabajar de RR.PP. no es f\u00e1cil. La mayor\u00eda de empresas incorporan esta figura dentro de sus planes estrat\u00e9gicos y les dan voz en asuntos muy importantes. <strong>Su importancia reside en el hecho de que es la persona que conecta las relaciones internas de la empresa con el p\u00fablico externo<\/strong>. Para que haya una conjunci\u00f3n perfecta, el RR.PP. debe hacer muy bien su trabajo.<\/p>\n<p>Las tareas que debe hacer un RR.PP. son las siguientes:<\/p>\n<p>Gestionar la comunicaci\u00f3n interna<\/p>\n<p>Gestionar la comunicaci\u00f3n externa<\/p>\n<p>Crear contenidos dispuestos a mejorar la confianza del p\u00fablico con la empresa<\/p>\n<p>An\u00e1lisis constante de la opini\u00f3n p\u00fablica<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_importancia_de_las_relaciones_publicas\"><\/span>La importancia de las relaciones p\u00fablicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tal es la importancia de las relaciones p\u00fablicas para las empresas de hoy en d\u00eda que <strong>existen m\u00faltiples cursos y carreras universitarias<\/strong> (Grado Universitario en Publicidad y Relaciones P\u00fablicas) destinadas a este \u00e1mbito en concreto. Incluso las carreras de periodismo o Audiovisuales contienen mucha materia al respecto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferencias_entre_marketing_y_relaciones_publicas\"><\/span>Diferencias entre marketing y relaciones p\u00fablicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un RR.PP. no tiene por qu\u00e9 dedicarse al marketing solamente (aunque ya hemos visto que en la mayor\u00eda de casos es as\u00ed). <strong>Se trata m\u00e1s bien de cuidar la imagen corporativa, no la del producto<\/strong>. Si bien es cierto que existe una l\u00ednea conjunta entre comunicaci\u00f3n, marketing y relaciones p\u00fablicas, no tienen las mismas funciones. Incluso, a veces, pueden diferir en objetivos.<\/p>\n<p>\u00daltimamente, sin embargo, ha cogido fuerza la figura del <em><strong>community manager<\/strong><\/em>, la cual, en adaptaci\u00f3n a los nuevos tiempos, se parece bastante al RR.PP. Aunque ciertamente no son lo mismo, tienen muchos puntos en com\u00fan. Por eso, muchas empresas, sobre todo del sector digital, apuestan por juntar estas dos figuras en una sola persona.<\/p>\n<p>En la era de la digitalizaci\u00f3n, cada vez es m\u00e1s importante trabajar bien herramientas como las redes sociales. Estar preparado para el d\u00eda de ma\u00f1ana, es tan f\u00e1cil <a href=\"https:\/\/www.profesionalhosting.com\/promocion-web\/redes-sociales.html\" target=\"_blank\" rel=\"noopener\"><strong>como aprender marketing en redes sociales<\/strong><\/a> de la mano de <strong>ProfesionalHosting<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que en la mayor\u00eda de las funciones de un relaciones p\u00fablicas son necesarias habilidades propias de la psicolog\u00eda y el marketing? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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