{"id":1529,"date":"2018-01-02T10:05:53","date_gmt":"2018-01-02T09:05:53","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1529"},"modified":"2023-04-25T13:35:55","modified_gmt":"2023-04-25T11:35:55","slug":"los-2-objetivos-clave-los-anuncios-publicitarios","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/los-2-objetivos-clave-los-anuncios-publicitarios\/","title":{"rendered":"Los 2 objetivos clave de los anuncios publicitarios"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/los-2-objetivos-clave-los-anuncios-publicitarios\/#La_clave_de_los_anuncios_publicitarios_respecto_a_los_buscadores\" >La clave de los anuncios publicitarios respecto a los buscadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/los-2-objetivos-clave-los-anuncios-publicitarios\/#La_clave_de_los_anuncios_publicitarios_respecto_a_las_personas\" >La clave de los anuncios publicitarios respecto a las personas<\/a><\/li><\/ul><\/nav><\/div>\n<p>La <strong>clave de los <em>anuncios publicitarios<\/em><\/strong> est\u00e1 en que cumplan dos objetivos. Para lograrlo, tienen que ser capaces de interactuar bien tanto con m\u00e1quinas como con personas. <strong>Los buscadores y tus potenciales clientes son quienes deben picar en el cebo<\/strong> de tus anuncios publicitarios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_clave_de_los_anuncios_publicitarios_respecto_a_los_buscadores\"><\/span>La clave de los anuncios publicitarios respecto a los buscadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si en tu cabeza est\u00e1 la idea de que los anuncios est\u00e1n hechos para vender, es que te falta dar un peque\u00f1o paso antes de aterrizar del todo en el mundo digital.\u00a0 Antes de que internet se convirtiera en un campo de batalla donde vendedores de todo el mundo luchan para atraer la atenci\u00f3n de clientes a escala global, esa idea ten\u00eda alg\u00fan sentido. Ahora no es as\u00ed. La\u00a0clave de los anuncios publicitarios es otra.<\/p>\n<p>El primer objetivo, <strong>la clave de los anuncios publicitarios es, en primer lugar, ayudarte a que tu empresa se posicione mejor en buscadores<\/strong>. No en vano tus anuncios deben llevar el nombre de tu empresa y el de tu servicio o producto. Pero no te dejes enga\u00f1ar. Aunque el contenido del anuncio es importante, otra clave de los anuncios publicitarios es su soporte. Es decir, el lugar donde los buscadores van a encontrarlos.<\/p>\n<p>As\u00ed es como funciona esto a grandes rasgos. Pongamos que hay una persona buscando en internet un buen lugar donde arreglar la rueda de su bicicleta. El ejemplo vale para cualquier producto o servicio: abogados, contables, \u00e1lbumes de fotos o tu producto estrella. El buscador, que muy probablemente sea Google, prefiere los anuncios que encuentra en unos directorios por encima de otros. As\u00ed que, si vas a publicar un anuncio en la web, aseg\u00farate de que lo haces en una p\u00e1gina que tenga la confianza de los principales buscadores.<\/p>\n<p>Otra manera de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/claves-buen-posicionamiento-seo\/\" target=\"_blank\" rel=\"noopener nofollow\">posicionar bien casi sin esfuerzo<\/a> y con una inversi\u00f3n m\u00ednima, es realizar una campa\u00f1a de Google Adwords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_clave_de_los_anuncios_publicitarios_respecto_a_las_personas\"><\/span>La clave de los anuncios publicitarios respecto a las personas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las personas son lo m\u00e1s importante cuando se trata de dar con la clave de los anuncios publicitarios. Ellas son sus destinatarios finales. Aunque, repetimos, los anuncios no te servir\u00e1n para vender. Los anuncios solo son un gancho para que <strong>el cliente vaya a tu landing page<\/strong>. Esa es su \u00fanica finalidad. <a href=\"https:\/\/profesionalhosting.com\/blog\/ecommerce\/que-es-una-landing-page-estructura-y-copy\/\" target=\"_blank\" rel=\"noopener nofollow\">Las ventas se hacen en las landing pages<\/a>.<\/p>\n<p>Pero para que un cliente potencial llegue a tu maravillosa landing page, debes haber redactado un buen anuncio primero. Un anuncio que tenga las siguientes caracter\u00edsticas:<\/p>\n<ul>\n<li>Que contenga toda la <strong>informaci\u00f3n necesaria respecto al producto o servicio<\/strong>. El cliente debe saber lo que vendes en cuanto vea el anuncio, si es confuso no le har\u00e1 caso.<\/li>\n<li>Siempre que sea posible, <strong>utiliza im\u00e1genes para comunicarte con tus clientes<\/strong>. Las im\u00e1genes llaman la atenci\u00f3n m\u00e1s que las palabras. Esa es una de las claves de los anuncios publicitarios.<\/li>\n<li><strong>Haz un anuncio sincero<\/strong>: si lo que prometes no se corresponde con lo que finalmente ofreces, perder\u00e1s la confianza de ese cliente potencial. Y no solo no comprar\u00e1 en esa ocasi\u00f3n, sino que ya no volver\u00e1 a tu p\u00e1gina.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La clave de los anuncios publicitarios est\u00e1 en que cumplan dos objetivos. Para lograrlo, tienen que ser capaces de interactuar bien tanto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[],"class_list":["post-1529","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-seo","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los 2 objetivos clave de los anuncios publicitarios - ProfesionalHosting<\/title>\n<meta name=\"description\" content=\"La clave de los anuncios publicitarios est\u00e1 en que cumplan dos objetivos. 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