{"id":1596,"date":"2018-01-11T11:15:32","date_gmt":"2018-01-11T10:15:32","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1596"},"modified":"2023-04-25T13:35:54","modified_gmt":"2023-04-25T11:35:54","slug":"considerado-esta-lista-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/","title":{"rendered":"\u00bfHas considerado esta lista de redes sociales?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/#Twitter\" >Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/#%C2%BFA_donde_debe_llevar_esta_lista_de_redes_sociales\" >\u00bfA d\u00f3nde debe llevar esta lista de redes sociales?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Ya hemos hablado en otras ocasiones de las <a href=\"https:\/\/profesionalhosting.com\/blog\/ecommerce\/redes-sociales-para-la-empresa\/\" target=\"_blank\" rel=\"noopener nofollow\">diferencias entra unas redes sociales y otras<\/a> a la hora de dise\u00f1ar tu estrategia de marketing online. Hablemos ahora de una lista de redes sociales y de si necesitas presencia en ella o no.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cualquier lista de redes sociales que pretenda ser \u00fatil en t\u00e9rminos de marketing online debe incluir Facebook. Aqu\u00ed encontrar\u00e1s a <strong>compradores de m\u00e1s de 30 a\u00f1os<\/strong>; es decir, aquellos con un nivel de ingresos m\u00e1s alto y una pol\u00edtica de gastos m\u00e1s liberal.<\/p>\n<p>Si tu negocio se dirige a ese target, Facebook es tu red. Piensa tambi\u00e9n en los <strong>bloomers<\/strong>. <strong>Son esas personas entre 50 y 65 a\u00f1os de edad<\/strong> con ingresos altos que se preocupan por \u00abenvejecer bien\u00bb. Facebook es su red social favorita y en la que m\u00e1s tiempo pasan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque hace unos a\u00f1os se identificaba a Twitter con usuarios muy j\u00f3venes, dependientes y con poca capacidad de gasto, el hecho es que el tiempo ha jugado a favor de las empresas. <strong>Los usuarios de Twitter han envejecido y ahora disponen de su propio dinero para gastar<\/strong>. Twitter potencia la compra por impulso y es la red social perfecta para crear un impacto moment\u00e1neo.<\/p>\n<p>Se trata de la plataforma de nuestra lista de redes sociales que m\u00e1s tiempo requiere para obtener visibilidad real, pero tambi\u00e9n ofrece beneficios a tener en cuenta. La posibilidad de realizar campa\u00f1as publicitarias ppc en Twitter es un aliciente m\u00e1s.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram es una red social basada en la imagen, as\u00ed que <strong>si tu fortaleza est\u00e1 en el dise\u00f1o de tus productos es, sin duda, la tuya<\/strong>. Existen aplicaciones online que permiten dise\u00f1ar campa\u00f1as para Instagram de manera gratuita. Una de sus ventajas es que el formato de imagen de Instagram funciona muy bien en Twitter as\u00ed que, aunque tengas que cambiar el mensaje para adaptarte a los dos tipos de p\u00fablico, el contenido base puede ser el mismo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong> Pinterest est\u00e1 integrado por un grueso de usuarios que buscan inspiraci\u00f3n ideas y contenido gratuito<\/strong>. Si dispones de muestras, imprimibles o recetas de uso de tus productos o servicios, tus pines ser\u00e1n compartidos por miles de usuarios y se viralizar\u00e1n. La ventaja evidente es que un pin bien dise\u00f1ado se pude compartir en cualquiera de las otras redes sociales. Tiene imagen, tiene texto y remite directamente a tu web o blog. <strong>Funciona como un anuncio ppc sin la inversi\u00f3n<\/strong>. Aunque antes de lanzarte a \u00abpinear\u00bb es buena idea que pases alg\u00fan tiempo investigando las corrientes que hacen que Pinterest se mueva.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFA_donde_debe_llevar_esta_lista_de_redes_sociales\"><\/span>\u00bfA d\u00f3nde debe llevar esta lista de redes sociales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ten en cuenta una cosa que quiz\u00e1 te sorprenda. Las redes sociales no son para vender. Facebook, Twitter, Pinterest e Instagram no son para vender. En ellas te encontrar\u00e1s con tus clientes potenciales, s\u00ed. <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/las-6-redes-sociales-mas-utilizadas-2017\/\" target=\"_blank\" rel=\"nofollow\">All\u00ed pondr\u00e1s el cebo para que se acerquen a donde quieres que vayan<\/a>. Y ese lugar es tu blog o tu p\u00e1gina web. Recuerda que tu estrategia de online marketing debe hacer que esta lista de redes sociales dirija el tr\u00e1fico a tu casa. Una vez en tu terreno, har\u00e1s la venta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya hemos hablado en otras ocasiones de las diferencias entra unas redes sociales y otras a la hora de dise\u00f1ar tu estrategia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[314,316,317,313,315],"class_list":["post-1596","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-seo","tag-facebook","tag-instagram","tag-pinterest","tag-redes-sociales","tag-twitter","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfHas considerado esta lista de redes sociales? 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