{"id":1598,"date":"2018-01-17T10:23:19","date_gmt":"2018-01-17T09:23:19","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1598"},"modified":"2023-04-25T13:35:53","modified_gmt":"2023-04-25T11:35:53","slug":"como-debe-ser-un-buen-logo","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/como-debe-ser-un-buen-logo\/","title":{"rendered":"C\u00f3mo debe ser un buen logo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/como-debe-ser-un-buen-logo\/#%C2%BFCual_es_la_funcion_del_logo_%C2%BFQue_es\" >\u00bfCu\u00e1l es la funci\u00f3n del logo? \u00bfQu\u00e9 es?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/como-debe-ser-un-buen-logo\/#%C2%BF_Como_debe_ser_un_buen_logo\" >\u00bf\u00a0C\u00f3mo debe ser un buen logo\u00a0?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/como-debe-ser-un-buen-logo\/#Efectos_que_debe_provocar_en_el_usuario_o_cliente\" >Efectos que debe provocar en el usuario o cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/como-debe-ser-un-buen-logo\/#Caracteristicas_de_un_buen_logo\" >Caracter\u00edsticas de un buen logo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Hemos hablado en ocasiones anteriores de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/objetivos-persigue-rebranding\/\" target=\"_blank\" rel=\"nofollow\">identidad de marca y de rebranding<\/a>. Para ambos es muy importante el dise\u00f1o de un buen logotipo, as\u00ed que abordamos ahora el espinoso tema sobre c\u00f3mo debe ser un buen logo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCual_es_la_funcion_del_logo_%C2%BFQue_es\"><\/span>\u00bfCu\u00e1l es la funci\u00f3n del logo? \u00bfQu\u00e9 es?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quiz\u00e1 te parezca extralimitarse, pero vamos a acudir a una definici\u00f3n acad\u00e9mica de la palabra <em>logos<\/em>, la que da la RAE, porque es un buen comienzo para entender la funci\u00f3n de un logotipo y encontrar el sentido a las directrices sobre c\u00f3mo debe ser un buen logo.<\/p>\n<p>Ver\u00e9is, seg\u00fan la Real Academia de la Lengua Espa\u00f1ola, <em>logos<\/em> es:<\/p>\n<ol>\n<li>Raz\u00f3n,\u00a0principio\u00a0racional\u00a0del\u00a0universo.<\/li>\n<li>En\u00a0la\u00a0teolog\u00eda\u00a0cristiana,\u00a0el\u00a0Verbo\u00a0o\u00a0Hijo\u00a0de\u00a0Dios.\u00a0El\u00a0<em>Logos<\/em>.<\/li>\n<li>Fil.\u00a0Discurso\u00a0que\u00a0da\u00a0raz\u00f3n\u00a0de\u00a0las\u00a0cosas.<\/li>\n<\/ol>\n<p>El logo, por tanto, se relaciona con el motivo de las cosas, el orden de las mismas y tambi\u00e9n con la palabra. Por eso se dice que es logo es el primer modo de comunicaci\u00f3n de una marca. Y a la hora de definir como debe ser un buen logo es esto lo que hay que tener en cuenta: que <strong>debe ser capaz de comunicar los valores de esa marca, su raz\u00f3n de existir.<\/strong><\/p>\n<p>Al final,\u00a0<a href=\"https:\/\/profesionalhosting.com\/blog\/ecommerce\/imagen-corporativa\/\" target=\"_blank\" rel=\"nofollow\">el logo se concreta en unas formas y unos colores determinados<\/a>. Pero estos no deben ser escogidos al azar. Al contrario, <strong>esos colores y esas formas deben reflejar la identidad corporativa en todo momento<\/strong>. El logo es lo primero que el cliente ve. Incluso antes de interactuar con la marca. Y es lo \u00faltimo que ve una vez terminada la relaci\u00f3n: en la factura.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BF_Como_debe_ser_un_buen_logo\"><\/span>\u00bf\u00a0C\u00f3mo debe ser un buen logo\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Efectos_que_debe_provocar_en_el_usuario_o_cliente\"><\/span>Efectos que debe provocar en el usuario o cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El cliente potencial y tambi\u00e9n el cliente comprometido deben ser capaces de reconocer el logo siempre. Y el logo debe provocar en ellos la misma reacci\u00f3n cada vez que lo ven. Sin que importe d\u00f3nde lo vean. Un logo divertido debe serlo tanto en TV como en internet o en una valla publicitaria.<\/p>\n<p>Porque la funci\u00f3n principal del logo es prestar coherencia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Caracteristicas_de_un_buen_logo\"><\/span>Caracter\u00edsticas de un buen logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un buen logo debe reunir 5 caracter\u00edsticas principales:<\/p>\n<p><strong> Debe ser simple<\/strong>: Si piensas en la M de MacDonalds seguro que eres capaz de dibujarla en tu cabeza. Incluso despu\u00e9s del cambio de marca corporativa esa M se presenta enorme y curvil\u00ednea, como la parte superior de un coraz\u00f3n. Las aspas de la h\u00e9lica que forman el logo de BMW se han simplificado tanto que ahora son un damero dentro de un c\u00edrculo. <strong>Lo simple funciona porque es f\u00e1cil de recordar<\/strong>.<\/p>\n<p>Y es que un buen logo debe ser <strong>f\u00e1cil de recordar<\/strong>: lo que no se recuerda no es representativo. Lo que se olvida no sirve para formar una imagen de marca&#8230; ni ninguna otra cosa.<\/p>\n<p><strong> La relevancia<\/strong> es la tercera caracter\u00edstica y una de las m\u00e1s importantes. Al decir relevante nos referimos a que de verdad represente a la empresa. Volvamos a BMW: una h\u00e9lice de avi\u00f3n indica potencia, velocidad. Pero el c\u00edrculo en el que se inscribe da sensaci\u00f3n de seguridad y fiabilidad.<strong> Y esos son valores de la marca<\/strong>.<\/p>\n<p>Si hablamos de c\u00f3mo debe ser un buen logo de un modo serio no podemos dejarnos en el tintero algo<strong> imprescindible: que sea \u00fanico<\/strong>. No solo original, sino perfectamente diferenciable del resto.\u00a0 Como el rostro de una persona, en el caso de los logos no pueden existir dos iguales. Tampoco funciona que sean parecidos.<\/p>\n<p><strong> La coherencia<\/strong> tambi\u00e9n es parte importante a la hora de definir c\u00f3mo debe ser un buen logo. Si nuestra empresa es un despacho de abogados que pretende transmitir seriedad, un logo de color fucsia con una tipograf\u00eda infantil no parece una buena opci\u00f3n. El logo debe ser coherente con los valores de la marca que representa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos hablado en ocasiones anteriores de identidad de marca y de rebranding. Para ambos es muy importante el dise\u00f1o de un buen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[318],"class_list":["post-1598","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-seo","tag-logo","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo debe ser un buen logo - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/como-debe-ser-un-buen-logo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo debe ser un buen logo - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Hemos hablado en ocasiones anteriores de identidad de marca y de rebranding. 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