{"id":1602,"date":"2018-01-23T15:42:46","date_gmt":"2018-01-23T14:42:46","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1602"},"modified":"2023-04-25T13:35:52","modified_gmt":"2023-04-25T11:35:52","slug":"ppc-estrategia-posicionamiento-web","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/seo\/ppc-estrategia-posicionamiento-web\/","title":{"rendered":"PPC como estrategia de posicionamiento web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/ppc-estrategia-posicionamiento-web\/#%C2%BFQue_es_PPC\" >\u00bfQu\u00e9 es PPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/ppc-estrategia-posicionamiento-web\/#Peligros_del_PPC_como_estrategia_de_posicionamiento_web\" >Peligros del PPC como estrategia de posicionamiento web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/seo\/ppc-estrategia-posicionamiento-web\/#Integrar_una_campana_PPC_en_una_buena_estrategia_de_posicionamiento_web\" >Integrar una campa\u00f1a PPC en una buena estrategia de posicionamiento web<\/a><\/li><\/ul><\/nav><\/div>\n<p>Una buena <em><strong>estrategia de posicionamiento web<\/strong><\/em> es aquella que cumple con el objetivo de <strong>que una p\u00e1gina aparezca entre los primeros resultados que arroja un buscador para determinadas palabras clave<\/strong>. \u00bfFunciona el PPC como una buena estrategia de posicionamiento web en este sentido?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_PPC\"><\/span>\u00bfQu\u00e9 es PPC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC son las siglas de Pago Por Click, una t\u00e9cnica de marketing. Es importante diferenciar entre una t\u00e9cnica y una estrategia. La estrategia implica planificaci\u00f3n y el uso de determinadas herramientas. El PPC puede ser una de esas herramientas o puede ser la base de un plan; es decir, una estrategia en toda regla.<\/p>\n<p>Google dispone de software propio y libre que permite utilizar el PPC como estrategia de marketing. Se trata de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/palabras-clave-para-seo-y-herramientas\/\" target=\"_blank\" rel=\"nofollow\">Google Adwords y hemos hablado de \u00e9l en varios art\u00edculos<\/a>. Su funci\u00f3n es ayudarte a planificar una campa\u00f1a de publicidad basada en el pago por click o PPC.<\/p>\n<p>Pero ahora estamos aqu\u00ed para averiguar si estas campa\u00f1as PPC sirven de verdad,a\u00a0 largo plazo, como estrategia de posicionamiento web. Para contestar a esta pregunta hay que tener muy claro qu\u00e9 se logra con el PPC:<\/p>\n<ul>\n<li>Se logra visibilidad inmediata.<\/li>\n<li>Aumenta el n\u00famero de visitas. Esto no significa que aumente el n\u00famero de ventas. Eso depende de elementos como <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/contener-una-pagina-web\/\" target=\"_blank\" rel=\"nofollow\">el propio dise\u00f1o de la p\u00e1gina<\/a>, sus contenidos y otra serie de cosas.<\/li>\n<li>El posicionamiento mejora a corto plazo.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Peligros_del_PPC_como_estrategia_de_posicionamiento_web\"><\/span>Peligros del PPC como estrategia de posicionamiento web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A la hora de dise\u00f1ar una estrategia de posicionamiento web que funcione a largo plazo, hay que tener en cuenta elementos como la generaci\u00f3n de confianza. Aunque el PPC aumenta de inmediato el n\u00famero de visitas, los anuncios no generan compromiso. Se limitan a llamar la atenci\u00f3n y atraer. Por tanto, si la p\u00e1gina web no tiene un buen contenido y un buen dise\u00f1o, es posible que el efecto de la campa\u00f1a PPC se disipe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integrar_una_campana_PPC_en_una_buena_estrategia_de_posicionamiento_web\"><\/span>Integrar una campa\u00f1a PPC en una buena estrategia de posicionamiento web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En realidad una campa\u00f1a de pago por click deber\u00eda ser la \u00faltima herramienta de uso en una estrategia de posicionamiento. Antes de pagar para anunciarte, debes estar seguro de que la web a la que van a llegar las personas que pinchen en ese anuncio contiene algo que merezca la pena ver. Y no solo eso: debes asegurarte de que el contenido de tu p\u00e1gina es exactamente el que esperan tus clientes potenciales. De otra manera, los perder\u00e1s y no volver\u00e1s a verles.<\/p>\n<p>Por eso es buena idea invertir tiempo en dise\u00f1ar una buena estrategia que <a href=\"https:\/\/www.profesionalhosting.com\/promocion-web\/seo-poscionamiento-web.html\">incluya SEM adem\u00e1s de SEO y que preste atenci\u00f3n al marketing de contenidos<\/a>. Estos tres son los pilares de una buena estrategia de posicionamiento web a nivel de marketing. Pero antes de vender tu producto te conviene crear un buen lugar donde hacerlo. Es b\u00e1sico que el dise\u00f1o de la p\u00e1gina sea no solo atractivo, sino amigable. Tu p\u00e1gina debe poder usarse en todo tipo de dispositivos. Y eso es solo uno de los detalles a tener en cuenta. Si quieres saber m\u00e1s, te interesa ponerte en contacto con nosotros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una buena estrategia de posicionamiento web es aquella que cumple con el objetivo de que una p\u00e1gina aparezca entre los primeros resultados [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[],"class_list":["post-1602","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-seo","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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