{"id":1628,"date":"2018-01-05T11:02:08","date_gmt":"2018-01-05T10:02:08","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1628"},"modified":"2023-04-25T13:35:55","modified_gmt":"2023-04-25T11:35:55","slug":"que-es-el-retargeting-y-como-usarlo","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/","title":{"rendered":"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#%C2%BFQue_es_Retargeting\" >\u00bfQu\u00e9 es Retargeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#%C2%BFComo_funciona_la_retargeting\" >\u00bfC\u00f3mo funciona la retargeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#%C2%BFComo_puedo_usar_el_retargeting\" >\u00bfC\u00f3mo puedo usar el\u00a0retargeting?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Crea_conciencia_de_marca\" >Crea conciencia de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Crea_anuncios_personalizados\" >Crea anuncios personalizados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Obten_mas_conversiones\" >Obt\u00e9n m\u00e1s conversiones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Tipos_de_retargeting\" >Tipos de retargeting:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Reorientacion_del_sitio\" >Reorientaci\u00f3n del sitio:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Busqueda_de_reorientacion\" >B\u00fasqueda de reorientaci\u00f3n:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Listas_de_remarketing_para_anuncios_de_busqueda\" >Listas de remarketing para anuncios de b\u00fasqueda:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Reorientacion_del_correo_electronico\" >Reorientaci\u00f3n del correo electr\u00f3nico:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#El_Retargeting_en_Plataformas\" >El Retargeting en Plataformas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#Conclusion\" >Conclusi\u00f3n:<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Retargeting\"><\/span><strong>\u00bfQu\u00e9 es Retargeting?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Has gastado mucho tiempo, energ\u00eda y dinero para promocionar tu sitio web. Y probablemente est\u00e9s euf\u00f3rico cuando vengan nuevos visitantes a tu sitio.<\/p>\n<p><strong>Pero la emoci\u00f3n probablemente desaparecer\u00e1 despu\u00e9s de un tiempo si no ganas dinero.<\/strong><\/p>\n<p>Sin utilizar adecuadamente estrategias de <strong>Retargeting<\/strong>, los estudios sugieren que las empresas online y las tiendas de comercio electr\u00f3nico logran convertir solo el 3% de los visitantes.<\/p>\n<p>Esto se debe a la necesidad de producir entre 6 y 8 clicks antes lograr una <strong>conversi\u00f3n<\/strong>. El principal problema es que, la mayor\u00eda de estos visitantes nunca volver\u00e1 para completar la venta.<\/p>\n<p>Entonces, <strong>\u00bfC\u00f3mo hacer un seguimiento y lograr conversiones?<\/strong><\/p>\n<p><strong> La soluci\u00f3n es la redirecci\u00f3n de anuncios online.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_la_retargeting\"><\/span><strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1630\" src=\"https:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/retargeting-redirecionamiento.jpg\" alt=\"retargeting-redirecionamiento\" width=\"950\" height=\"632\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/retargeting-redirecionamiento.jpg 950w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/retargeting-redirecionamiento-300x200.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/retargeting-redirecionamiento-768x511.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/retargeting-redirecionamiento-696x463.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/retargeting-redirecionamiento-631x420.jpg 631w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><em><br \/>\n<\/em>\u00bfC\u00f3mo funciona la retargeting?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando los visitantes llegan a tu sitio web, se etiquetan con una cookie. Esta cookie te permite asignar y lograr el <strong>retargeting o\u00a0reorientaci\u00f3n<\/strong> de estas personas con anuncios personalizados por donde sea que naveguen.<\/p>\n<p>\u00bfNunca te ha pasado que navegas por una p\u00e1gina de coches y al abrir una p\u00e1gina cualquiera, una de un peri\u00f3dico, por ejemplo, aparece el anuncio del coche que acabas de ver? Esto no es una coincidencia. Han logrado seguirte\u00a0 dejando una cookie an\u00f3nima en tu navegador.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_usar_el_retargeting\"><\/span><strong><br \/>\n\u00bfC\u00f3mo puedo usar el\u00a0<\/strong><strong>retargeting<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Los Anuncios de retargeting\u00a0son mucho mejores que los anuncios de visualizaci\u00f3n t\u00edpicos.<\/strong> En una campa\u00f1a est\u00e1ndar, tu anuncio ser\u00e1 visto y habr\u00e1n hecho click muchas personas que no son tus clientes potenciales.<\/p>\n<p>Sin embargo, el\u00a0retargeting\u00a0te permite dirigirte directamente a las personas que han mostrado inter\u00e9s en una p\u00e1gina o categor\u00eda espec\u00edfica de tu sitio web. Te ense\u00f1amos alguna de sus ventajas:<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Crea_conciencia_de_marca\"><\/span><strong> Crea conciencia de marca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Muy pocos visitantes confiar\u00e1n y comprar\u00e1n en una marca que conocen por primera vez, de ah\u00ed la baja tasa de <strong>conversi\u00f3n<\/strong>.\u00a0 Cuando vean tus anuncios en muchos sitios web, se volver\u00e1n m\u00e1s y m\u00e1s conscientes de tu marca, y quedar\u00e1n influenciados por tu identidad corporativa.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Crea_anuncios_personalizados\"><\/span><strong>Crea anuncios personalizados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Puedes categorizar a los visitantes de tu sitio seg\u00fan su comportamiento y luego publicar anuncios personalizados para cada uno.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Obten_mas_conversiones\"><\/span><strong>Obt\u00e9n m\u00e1s conversiones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Los anuncios que producen <strong>retargeting\u00a0generar\u00e1n una tasa de conversi\u00f3n mucho mejor<\/strong> y un CPA m\u00e1s bajo (costo por adquisici\u00f3n) porque est\u00e1n orientados a las personas adecuadas mediante los anuncios adecuados.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_de_retargeting\"><\/span><strong>Tipos de retargeting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Puedes <strong>redirigir<\/strong> a los clientes en funci\u00f3n de sus b\u00fasquedas, intenciones, visitas a sitios web o correos electr\u00f3nicos.<\/p>\n<p>Veamos cada uno de estos tipos:<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Reorientacion_del_sitio\"><\/span><strong>Reorientaci\u00f3n del sitio:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Es el tipo m\u00e1s com\u00fan de <strong>retargeting<\/strong>. Puedes optar por <strong>reorientar<\/strong> a todos los visitantes o personas que visitaron una p\u00e1gina o categor\u00eda espec\u00edfica.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Busqueda_de_reorientacion\"><\/span><strong>B\u00fasqueda de reorientaci\u00f3n:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Algunas plataformas publicitarias\u00a0 permiten <strong>redirigir<\/strong> a las personas en funci\u00f3n de las b\u00fasquedas recientes que han realizado en los motores de b\u00fasqueda populares.<\/p>\n<p>El visitante ser\u00e1 etiquetado y podr\u00e1s orientarlos a trav\u00e9s de los\u00a0 anuncios de tu empresa.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Listas_de_remarketing_para_anuncios_de_busqueda\"><\/span><strong>Listas de remarketing para anuncios de b\u00fasqueda:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Adwords te permite redirigir a los visitantes<\/strong> de tu sitio cuando est\u00e1n buscando un producto relevante en la B\u00fasqueda de Google.<\/p>\n<p>Puedes establecer ofertas m\u00e1s altas para las personas que visitaron tu sitio web en el pasado. <strong>Es m\u00e1s probable que estas personas realicen conversiones.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Reorientacion_del_correo_electronico\"><\/span><strong>Reorientaci\u00f3n del correo electr\u00f3nico:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong> Tambi\u00e9n puedes redirigir a los suscriptores<\/strong> que abren tus correos electr\u00f3nicos o boletines informativos. El redireccionamiento de correo electr\u00f3nico permite identificar clientes potenciales y atraerlos con anuncios personalizados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_Retargeting_en_Plataformas\"><\/span><strong><br \/>\nEl Retargeting en Plataformas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si est\u00e1s buscando redireccionamiento de anuncios, tendr\u00e1s que usar un servicio de terceros para administrar los aspectos t\u00e9cnicos, como el seguimiento de cookies y la segmentaci\u00f3n del usuario.<strong>\u00a0<\/strong><\/p>\n<p><strong>Plataformas de retargeting\u00a0de redes sociales<\/strong><\/p>\n<p>Adem\u00e1s de las\u00a0 mencionadas anteriormente, las redes sociales populares permiten dirigirte a los visitantes de tu sitio web a trav\u00e9s de sus propios anuncios.<\/p>\n<ul>\n<li><strong>Retargeting de Facebook:<br \/>\n<\/strong>Usa Facebook Pixel para marcar a los visitantes de tu sitio web. Crea una audiencia personalizada en el administrador de anuncios, para orientarlos a trav\u00e9s de los anuncios de Facebook.<\/li>\n<\/ul>\n<ul>\n<li><strong>Retargeting de Twitter:<br \/>\n<\/strong>Coloca la etiqueta de Twitter en tu sitio web. Posteriormente podr\u00e1s orientar a estas personas a trav\u00e9s de los Tweets patrocinados que aparecer\u00e1n en su l\u00ednea de tiempo.<\/li>\n<\/ul>\n<ul>\n<li><strong>Reorientaci\u00f3n de Pinterest:<br \/>\n<\/strong>Pinterest ha agregado recientemente una opci\u00f3n de <strong>reorientaci\u00f3n<\/strong> para los anunciantes, igualmente, podr\u00e1s utilizar la plataforma para este prop\u00f3sito.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se puede y se debe hacer publicidad en Facebook. pero la manera m\u00e1s eficiente de gastar tu dinero en publicidad, ya que la haces, es usar retargeting para dirigir a tus visitantes cualificados.<\/p>\n<p>El que vayas creando imagen de marca como efecto secundario de tus anuncios de retargeting es otro de los motivos por los que se recomienda esta opci\u00f3n, adem\u00e1s de la contrastada eficacia de los mismos.<\/p>\n<p>Las bases de datos de clientes que genera el sistema tambi\u00e9n las puedes usar otras acciones, as\u00ed que en principio el retargeting bien hecho es barato dado todo lo que ofrece.<\/p>\n<p>Ahora que conoces c\u00f3mo, toma nota de estas ideas y\u00a0<strong><span style=\"font-size: 15px\">redirige<\/span>\u00a0a tus clientes mediante retargeting y consigue muchas m\u00e1s conversiones<\/strong>.<\/p>\n<p><strong>\u00a1No es muy dif\u00edcil verdad!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00bfQu\u00e9 es Retargeting? Has gastado mucho tiempo, energ\u00eda y dinero para promocionar tu sitio web. Y probablemente est\u00e9s euf\u00f3rico cuando vengan [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1628","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ideais-y-sugerencias-para-vender-en-internet-para-ecommerce","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo? - ProfesionalHosting | blog<\/title>\n<meta name=\"description\" content=\"Aprende qu\u00e9 es el Retargeting y c\u00f3mo funciona. Cuando los visitantes llegan al sitio web se etiquetan con una cookie. Esta cookie te permite asignar y lograr el retargeting o reorientaci\u00f3n de estas personas con anuncios personalizados por donde sea que naveguen. M\u00e1ximiza tus conversiones sabiendo qu\u00e9 es el Retargeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo? - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Aprende qu\u00e9 es el Retargeting y c\u00f3mo funciona. Cuando los visitantes llegan al sitio web se etiquetan con una cookie. Esta cookie te permite asignar y lograr el retargeting o reorientaci\u00f3n de estas personas con anuncios personalizados por donde sea que naveguen. M\u00e1ximiza tus conversiones sabiendo qu\u00e9 es el Retargeting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"ProfesionalHosting | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profesionalhosting\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-05T10:02:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T11:35:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Ortega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hostingyvps\" \/>\n<meta name=\"twitter:site\" content=\"@hostingyvps\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Ortega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\"},\"author\":{\"name\":\"Jorge Ortega\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8\"},\"headline\":\"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo?\",\"datePublished\":\"2018-01-05T10:02:08+00:00\",\"dateModified\":\"2023-04-25T11:35:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\"},\"wordCount\":932,\"publisher\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg\",\"articleSection\":[\"Vende por Internet\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\",\"name\":\"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo? - ProfesionalHosting | blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg\",\"datePublished\":\"2018-01-05T10:02:08+00:00\",\"dateModified\":\"2023-04-25T11:35:55+00:00\",\"description\":\"Aprende qu\u00e9 es el Retargeting y c\u00f3mo funciona. Cuando los visitantes llegan al sitio web se etiquetan con una cookie. Esta cookie te permite asignar y lograr el retargeting o reorientaci\u00f3n de estas personas con anuncios personalizados por donde sea que naveguen. M\u00e1ximiza tus conversiones sabiendo qu\u00e9 es el Retargeting.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg\",\"contentUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg\",\"width\":945,\"height\":487,\"caption\":\"que-es-retargeting-como-usarlo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.profesionalhosting.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#website\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/\",\"name\":\"ProfesionalHosting | blog\",\"description\":\"Blog sobre Hosting, Ecommerce, PrestaShop, Magento, WordPress, Joomla y Drupal.\",\"publisher\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.profesionalhosting.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\",\"name\":\"Profesional Hosting\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png\",\"contentUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png\",\"width\":360,\"height\":82,\"caption\":\"Profesional Hosting\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profesionalhosting\",\"https:\/\/x.com\/hostingyvps\",\"https:\/\/www.youtube.com\/channel\/UCGm-8k07wzutzxT6Upvw5tQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8\",\"name\":\"Jorge Ortega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g\",\"caption\":\"Jorge Ortega\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo? - ProfesionalHosting | blog","description":"Aprende qu\u00e9 es el Retargeting y c\u00f3mo funciona. Cuando los visitantes llegan al sitio web se etiquetan con una cookie. Esta cookie te permite asignar y lograr el retargeting o reorientaci\u00f3n de estas personas con anuncios personalizados por donde sea que naveguen. M\u00e1ximiza tus conversiones sabiendo qu\u00e9 es el Retargeting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo? - ProfesionalHosting | blog","og_description":"Aprende qu\u00e9 es el Retargeting y c\u00f3mo funciona. Cuando los visitantes llegan al sitio web se etiquetan con una cookie. Esta cookie te permite asignar y lograr el retargeting o reorientaci\u00f3n de estas personas con anuncios personalizados por donde sea que naveguen. M\u00e1ximiza tus conversiones sabiendo qu\u00e9 es el Retargeting.","og_url":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/","og_site_name":"ProfesionalHosting | blog","article_publisher":"https:\/\/www.facebook.com\/profesionalhosting","article_published_time":"2018-01-05T10:02:08+00:00","article_modified_time":"2023-04-25T11:35:55+00:00","og_image":[{"width":945,"height":487,"url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg","type":"image\/jpeg"}],"author":"Jorge Ortega","twitter_card":"summary_large_image","twitter_creator":"@hostingyvps","twitter_site":"@hostingyvps","twitter_misc":{"Escrito por":"Jorge Ortega","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#article","isPartOf":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/"},"author":{"name":"Jorge Ortega","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8"},"headline":"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo?","datePublished":"2018-01-05T10:02:08+00:00","dateModified":"2023-04-25T11:35:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/"},"wordCount":932,"publisher":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg","articleSection":["Vende por Internet"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/","url":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/","name":"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo? - ProfesionalHosting | blog","isPartOf":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg","datePublished":"2018-01-05T10:02:08+00:00","dateModified":"2023-04-25T11:35:55+00:00","description":"Aprende qu\u00e9 es el Retargeting y c\u00f3mo funciona. Cuando los visitantes llegan al sitio web se etiquetan con una cookie. Esta cookie te permite asignar y lograr el retargeting o reorientaci\u00f3n de estas personas con anuncios personalizados por donde sea que naveguen. M\u00e1ximiza tus conversiones sabiendo qu\u00e9 es el Retargeting.","breadcrumb":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#primaryimage","url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg","contentUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/que-es-retargeting-como-usarlo.jpg","width":945,"height":487,"caption":"que-es-retargeting-como-usarlo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-el-retargeting-y-como-usarlo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.profesionalhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el Retargeting y c\u00f3mo usarlo?"}]},{"@type":"WebSite","@id":"https:\/\/www.profesionalhosting.com\/blog\/#website","url":"https:\/\/www.profesionalhosting.com\/blog\/","name":"ProfesionalHosting | blog","description":"Blog sobre Hosting, Ecommerce, PrestaShop, Magento, WordPress, Joomla y Drupal.","publisher":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.profesionalhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization","name":"Profesional Hosting","url":"https:\/\/www.profesionalhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png","contentUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png","width":360,"height":82,"caption":"Profesional Hosting"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profesionalhosting","https:\/\/x.com\/hostingyvps","https:\/\/www.youtube.com\/channel\/UCGm-8k07wzutzxT6Upvw5tQ"]},{"@type":"Person","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8","name":"Jorge Ortega","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g","caption":"Jorge Ortega"}}]}},"_links":{"self":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts\/1628"}],"collection":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1628"}],"version-history":[{"count":0,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts\/1628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/media\/1629"}],"wp:attachment":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}