{"id":1631,"date":"2018-01-12T12:12:52","date_gmt":"2018-01-12T11:12:52","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1631"},"modified":"2026-04-17T18:11:40","modified_gmt":"2026-04-17T16:11:40","slug":"que-es-un-lead-y-como-convertirlo-en-cliente","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/","title":{"rendered":"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#%C2%BFQue_es_un_lead_y_Como_convertirlo_en_cliente\" >\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#%C2%BFPor_que_utilizar_estos_anuncios\" >\u00bfPor qu\u00e9 utilizar estos anuncios?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#Tres_razones_por_las_que_debes_de_utilizar_anuncios_de_generacion_de_leads\" >Tres razones por las que debes de utilizar anuncios de generaci\u00f3n de leads:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#%C2%BFQue_hace_el_anuncio_para_generar_leads\" >\u00bfQu\u00e9 hace el anuncio para generar leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#%C2%BFComo_convertir_al_lead_en_cliente\" >\u00bfC\u00f3mo convertir al lead en cliente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#Conclusion\" >Conclusi\u00f3n:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_lead_y_Como_convertirlo_en_cliente\"><\/span><strong>\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Si est\u00e1s tratando de adquirir m\u00e1s clientes, deber\u00edas de conocer perfectamente lo que es un lead y c\u00f3mo vas a poder convertirlo en un cliente que realice conversiones<\/strong>. Bueno, esto \u00faltimo, si es lo que buscas.<\/p>\n<p>Toda empresa deber\u00eda tener siempre en mente la generaci\u00f3n de <strong>clientes<\/strong> potenciales\u00a0 como su foco central. El conocimiento de la marca es genial.<\/p>\n<p>Tener seguidores, fant\u00e1stico. Sin embargo, a menos que tu presupuesto de marketing sea ilimitado, no va a servir para nada.<\/p>\n<p>Si est\u00e1s comenzando en el mundo del marketing o, si prefieres utilizar el castellano, puedes utilizar en vez de lead, el t\u00e9rmino \u00abProspecto\u00bb o \u00abCliente potencial\u00bb. Tal vez suene menos\u00a0 interesante pero, significa lo mismo.\u00a0<strong>Lead o prospecto es todo aquel cliente potencial que responde a caracter\u00edsticas que te interesan.<\/strong><\/p>\n<p><a href=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/lead.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3602 size-full\" src=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/lead.jpg\" alt=\"\" width=\"800\" height=\"492\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/lead.jpg 800w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/lead-300x185.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/lead-768x472.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Entonces, \u00bfqu\u00e9 herramientas est\u00e1n disponibles para crear una campa\u00f1a efectiva de generaci\u00f3n de leads? El administrador <strong>Facebook<\/strong> <strong>Business Ads Manager<\/strong> hace esto y adem\u00e1s de forma muy f\u00e1cil.<\/p>\n<p>Algunas cosas que deber\u00edas de saber:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_estos_anuncios\"><\/span><strong>\u00bfPor qu\u00e9 utilizar estos anuncios?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La publicidad es un m\u00e9todo antiguo utilizado para poner un producto frente a las personas y hacer que piensen sobre el. La industria ha evolucionado enormemente a lo largo de los a\u00f1os, y la tecnolog\u00eda y, espec\u00edficamente, las redes sociales son una de las maneras m\u00e1s seguras para que tu mensaje sea visto o escuchado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tres_razones_por_las_que_debes_de_utilizar_anuncios_de_generacion_de_leads\"><\/span><strong>Tres razones por las que debes de utilizar anuncios de generaci\u00f3n de leads:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Encontrar a las personas a las que deseas llegar. Mediante la orientaci\u00f3n por p\u00fablico basada en intereses, datos demogr\u00e1ficos y geograf\u00eda, generar\u00e1s clientes potenciales.<\/li>\n<\/ul>\n<ul>\n<li><strong>Los anuncios de generaci\u00f3n de leads <\/strong>te proporcionan clientes mucho m\u00e1s \u00abcalientes\u00bb dispuestos a la conversi\u00f3n.\u00a0 Es mucho m\u00e1s probable que compren si la oferta cae a sus pies mientras caminan por el mercado.<\/li>\n<\/ul>\n<ul>\n<li>\u00a1Pero recuerda! Hay m\u00e1s posibilidades a la hora de generar un lead que vender. Tambi\u00e9n pueden ser \u00fatil para complementar listas de correos o, alimentar una herramienta CRM, por ejemplo.<\/li>\n<\/ul>\n<p><strong>Los anuncios de generaci\u00f3n de leads act\u00faan como cualquier otro anuncio de Facebook hasta que llega el momento de la llamada a la acci\u00f3n.<\/strong><\/p>\n<p>Pero piensa, aqu\u00ed no est\u00e1s tratando de obtener muchos \u00abme gusta\u00bb. Una campa\u00f1a optimizada de generaci\u00f3n de leads te proporciona toda la informaci\u00f3n necesaria para ponerte en contacto con el cliente y cerrar la venta, f\u00edsica o por v\u00edas inform\u00e1ticas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_hace_el_anuncio_para_generar_leads\"><\/span><strong>\u00bfQu\u00e9 hace el anuncio para generar leads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los anuncios principales de Facebook proporcionan un formulario para que los clientes potenciales lo completen.<\/p>\n<p>En el nivel m\u00e1s b\u00e1sico, estos formularios solicitan\u00a0 el nombre, n\u00famero de tel\u00e9fono y correo electr\u00f3nico.<\/p>\n<p>Cuando se recopila la informaci\u00f3n, <strong>es recomendable que sincronices tus clientes potenciales para que reciban tu informaci\u00f3n r\u00e1pidamente.<\/strong> Puedes utilizar varios servicios tipo LeadSync para conseguirlo.<\/p>\n<p>Pero espera.<strong> \u00bfNo odia la gente rellenar formularios?<\/strong><\/p>\n<p>Bueno, a pesar de que vamos estando m\u00e1s acostumbrados a rellenar todo tipo de formularios, todav\u00eda no se ha conseguido que las personas lo disfruten. Pensando en ello, Facebook afortunadamente lo ha resuelto.<\/p>\n<p><strong>Con el consentimiento del usuario, Facebook rellena autom\u00e1ticamente los campos disponibles, extrayendo informaci\u00f3n del perfil personal del cliente potencial.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_convertir_al_lead_en_cliente\"><\/span><strong>\u00bfC\u00f3mo convertir al lead en cliente?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Incluso la tecnolog\u00eda publicitaria m\u00e1s avanzada de Facebook no puede decidir que es lo mejor para tu cliente.<\/strong><\/p>\n<p>En esto, t\u00fa vas a ser el responsable. Preg\u00fantate: \u00bfQu\u00e9 esperas lograr de tu cliente con este anuncio? \u00bfCu\u00e1l es tu objetivo general?<\/p>\n<p>Una vez hayas pensado en todo esto:<\/p>\n<p><strong><u>Crea un nuevo anuncio en Facebook Ads Manager.<\/u><\/strong> Re\u00fane toda tu creatividad como lo har\u00edas normalmente con cualquier otro tipo de anuncio.<\/p>\n<p><strong><u>Crea el formulario de leads.<\/u><\/strong> Aqu\u00ed es donde, con el conocimiento de tu audiencia, seleccionar\u00e1s los campos que incluir\u00e1s en el formulario.<\/p>\n<p>Facebook se asegurar\u00e1 de que la pol\u00edtica de privacidad de tu cliente sea leg\u00edtima y de que se administre esta informaci\u00f3n personal de manera responsable.<\/p>\n<p><strong><u>Una vez finalizado tu pedido y con la aprobaci\u00f3n de \u00a0Facebook<\/u>, todo estar\u00e1 listo.<\/strong> Ahora es cuando puedes sincronizar tu anuncio de generaci\u00f3n de leads con un sitio como LeadSync o Zapier.<\/p>\n<p>A partir de aqu\u00ed, todo lo que tienes que hacer es ver como tu p\u00fablico comienza a recibir tu publicidad y acudir a tu llamada.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando tu masa de fans es suficientemente gruesa pero no se traduce en clientela es que seguramente no est\u00e1s enfocando tus campa\u00f1as a los clientes potenciales.<\/p>\n<p>Por un lado est\u00e1 la publicidad o las acciones dirigidas a crear o potenciar tu marca, y por otro las acciones a generar ventas.<\/p>\n<p>Estas \u00faltimas tienen que ir dirigidas a clientes potenciales, de otra manera puede que est\u00e9s intentando vender un producto o servicio a quien no lo necesita.<\/p>\n<p>Cuando sabes que caracter\u00edsticas y necesidades tiene tu potencial cliente, sabes buscarlo y encontrarlo, y ahora con esa valiosa informaci\u00f3n puedes ofrecer tus soluciones a quien ya las est\u00e1 buscando.<\/p>\n<p>Conseguir anuncios efectivos para generar leads requiere de un poco de paciencia y varios test, si lo trabajas lo conseguir\u00e1s seguro, no ser\u00e1s el primero ni el \u00faltimo que lo hace.<\/p>\n<p><strong>Pero recuerda&#8230;\u00a0<\/strong><strong>el producto ofrecido \u00a1Tiene que ser tan bueno como tus anuncios!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente. Si est\u00e1s tratando de adquirir m\u00e1s clientes, deber\u00edas de conocer perfectamente lo que [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1631","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ideais-y-sugerencias-para-vender-en-internet-para-ecommerce","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.<\/title>\n<meta name=\"description\" content=\"Si quieres saber \u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente no te pierdas este post que te guiar\u00e1 para empezar a convertir clientes potenciales en ventas o conversiones a trav\u00e9s de Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.\" \/>\n<meta property=\"og:description\" content=\"Si quieres saber \u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente no te pierdas este post que te guiar\u00e1 para empezar a convertir clientes potenciales en ventas o conversiones a trav\u00e9s de Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"ProfesionalHosting | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profesionalhosting\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-12T11:12:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T16:11:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Ortega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hostingyvps\" \/>\n<meta name=\"twitter:site\" content=\"@hostingyvps\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Ortega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\"},\"author\":{\"name\":\"Jorge Ortega\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8\"},\"headline\":\"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.\",\"datePublished\":\"2018-01-12T11:12:52+00:00\",\"dateModified\":\"2026-04-17T16:11:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\"},\"wordCount\":946,\"publisher\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg\",\"articleSection\":[\"Vende por Internet\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\",\"name\":\"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.\",\"isPartOf\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg\",\"datePublished\":\"2018-01-12T11:12:52+00:00\",\"dateModified\":\"2026-04-17T16:11:40+00:00\",\"description\":\"Si quieres saber \u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente no te pierdas este post que te guiar\u00e1 para empezar a convertir clientes potenciales en ventas o conversiones a trav\u00e9s de Facebook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg\",\"contentUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg\",\"width\":945,\"height\":487,\"caption\":\"de-lead-a-cliente\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.profesionalhosting.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#website\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/\",\"name\":\"ProfesionalHosting | blog\",\"description\":\"Blog sobre Hosting, Ecommerce, PrestaShop, Magento, WordPress, Joomla y Drupal.\",\"publisher\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.profesionalhosting.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\",\"name\":\"Profesional Hosting\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png\",\"contentUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png\",\"width\":360,\"height\":82,\"caption\":\"Profesional Hosting\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profesionalhosting\",\"https:\/\/x.com\/hostingyvps\",\"https:\/\/www.youtube.com\/channel\/UCGm-8k07wzutzxT6Upvw5tQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8\",\"name\":\"Jorge Ortega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g\",\"caption\":\"Jorge Ortega\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.","description":"Si quieres saber \u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente no te pierdas este post que te guiar\u00e1 para empezar a convertir clientes potenciales en ventas o conversiones a trav\u00e9s de Facebook.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.","og_description":"Si quieres saber \u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente no te pierdas este post que te guiar\u00e1 para empezar a convertir clientes potenciales en ventas o conversiones a trav\u00e9s de Facebook.","og_url":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/","og_site_name":"ProfesionalHosting | blog","article_publisher":"https:\/\/www.facebook.com\/profesionalhosting","article_published_time":"2018-01-12T11:12:52+00:00","article_modified_time":"2026-04-17T16:11:40+00:00","og_image":[{"width":945,"height":487,"url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg","type":"image\/jpeg"}],"author":"Jorge Ortega","twitter_card":"summary_large_image","twitter_creator":"@hostingyvps","twitter_site":"@hostingyvps","twitter_misc":{"Escrito por":"Jorge Ortega","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#article","isPartOf":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/"},"author":{"name":"Jorge Ortega","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8"},"headline":"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.","datePublished":"2018-01-12T11:12:52+00:00","dateModified":"2026-04-17T16:11:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/"},"wordCount":946,"publisher":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg","articleSection":["Vende por Internet"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/","url":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/","name":"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook.","isPartOf":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg","datePublished":"2018-01-12T11:12:52+00:00","dateModified":"2026-04-17T16:11:40+00:00","description":"Si quieres saber \u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente no te pierdas este post que te guiar\u00e1 para empezar a convertir clientes potenciales en ventas o conversiones a trav\u00e9s de Facebook.","breadcrumb":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#primaryimage","url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg","contentUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/de-lead-a-cliente.jpg","width":945,"height":487,"caption":"de-lead-a-cliente"},{"@type":"BreadcrumbList","@id":"https:\/\/www.profesionalhosting.com\/blog\/ideais-y-sugerencias-para-vender-en-internet-para-ecommerce\/que-es-un-lead-y-como-convertirlo-en-cliente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.profesionalhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es un lead? y C\u00f3mo convertirlo en cliente a trav\u00e9s de Facebook."}]},{"@type":"WebSite","@id":"https:\/\/www.profesionalhosting.com\/blog\/#website","url":"https:\/\/www.profesionalhosting.com\/blog\/","name":"ProfesionalHosting | blog","description":"Blog sobre Hosting, Ecommerce, PrestaShop, Magento, WordPress, Joomla y Drupal.","publisher":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.profesionalhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization","name":"Profesional Hosting","url":"https:\/\/www.profesionalhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png","contentUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png","width":360,"height":82,"caption":"Profesional Hosting"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profesionalhosting","https:\/\/x.com\/hostingyvps","https:\/\/www.youtube.com\/channel\/UCGm-8k07wzutzxT6Upvw5tQ"]},{"@type":"Person","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/128082c1b5162241cbdeb714fc76fea8","name":"Jorge Ortega","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/907265cbbfaf61d3515602bc4481a2ac?s=96&d=mm&r=g","caption":"Jorge Ortega"}}]}},"_links":{"self":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts\/1631"}],"collection":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1631"}],"version-history":[{"count":0,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts\/1631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/media\/1632"}],"wp:attachment":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}