{"id":1645,"date":"2018-02-02T10:00:25","date_gmt":"2018-02-02T09:00:25","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1645"},"modified":"2023-04-25T13:35:51","modified_gmt":"2023-04-25T11:35:51","slug":"captar-clientes-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/","title":{"rendered":"C\u00f3mo captar clientes con Inbound Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#%C2%BFComo_captar_leads_con_el_Inbound_Marketing\" >\u00bfC\u00f3mo captar leads con el Inbound Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#La_metodologia_del_inbound_marketing\" >La metodolog\u00eda del inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Las_cuatro_fases_del_inbound_marketing_para_atraer_clientes_y_leads\" >Las cuatro fases del inbound marketing para atraer clientes y leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Blogging\" >Blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Estrategia_de_contenido\" >Estrategia de contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Redes_sociales\" >Redes sociales\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Convertir_visitantes_en_clientes_potenciales\" >Convertir visitantes en clientes potenciales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Utiliza_un_CRM_adecuado\" >Utiliza un CRM adecuado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Cuida_a_tus_leads\" >Cuida a tus leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Email\" >Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Y_Por_ultimo_Deleita\" >Y, Por \u00faltimo, Deleita<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketingdecontenidos\/captar-clientes-inbound-marketing\/#Conclusiones\" >Conclusiones:<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_captar_leads_con_el_Inbound_Marketing\"><\/span><strong>\u00bfC\u00f3mo captar leads con el Inbound Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>El marketing de entrada o inbound marketing<\/strong>, se centra en atraer clientes a trav\u00e9s de contenido relevante y \u00fatil y agregar valor en cada etapa del proceso de compra del cliente.<\/p>\n<p><strong>Con el inbound marketing, los clientes potenciales lo encuentran a trav\u00e9s de canales como blogs, motores de b\u00fasqueda y redes sociales.<\/strong><\/p>\n<p>A diferencia del marketing de salida, el marketing de entrada no necesita luchar por la atenci\u00f3n de los clientes potenciales.<\/p>\n<p>Al crear contenido dise\u00f1ado para abordar los problemas y las necesidades de sus clientes ideales, atraer\u00e1 leads (clientes potenciales cualificados) y generar\u00e1 confianza y credibilidad para tu negocio.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"La_metodologia_del_inbound_marketing\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1646\" src=\"https:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/inbound-marketing.jpg\" alt=\"inbound-marketing\" width=\"950\" height=\"633\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/inbound-marketing.jpg 950w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/inbound-marketing-300x200.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/inbound-marketing-768x512.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/inbound-marketing-696x464.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/01\/inbound-marketing-630x420.jpg 630w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><br \/>\n<strong>La metodolog\u00eda del inbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La mejor manera de convertir a extra\u00f1os en <strong>leads<\/strong> es utilizar la metodolog\u00eda propia del <strong>inbound marketing<\/strong>.<\/p>\n<p>Esta t\u00e9cnica de marketing de contenidos se centra en atraer, convertir, cerrar y deleitar, convierten a los extra\u00f1os en visitantes, clientes potenciales, clientes y promotores.<\/p>\n<p>La metodolog\u00eda es a\u00fan m\u00e1s efectiva cuando se implementa junto a otras estrategias de \u00e9xito de ventas y clientes.<\/p>\n<p>En los \u00faltimos a\u00f1os, el cambio en el comportamiento de compra que gener\u00f3 el movimiento del\u00a0inbound marketing tambi\u00e9n se ha extendido a lo largo de toda la experiencia de usuario en el proceso de compra.<\/p>\n<p>C\u00f3mo la gente se comunica intensamente en redes sociales, comentan y comparten sobre empresas y productos, lo que esperan de tu negocio ha cambiado.<\/p>\n<p><strong>\u00bfLa buena noticia? La metodolog\u00eda de inbound marketing contin\u00faa ayudando a las empresas a adaptarse a las r\u00e1pidamente cambiantes necesidades de los leads y clientes actuales, no solo con el marketing, sino con una experiencia completa de cliente.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_cuatro_fases_del_inbound_marketing_para_atraer_clientes_y_leads\"><\/span><strong>Las cuatro fases del inbound marketing para atraer clientes y leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Atraer &#8211; Convertir &#8211; Cerrar &#8211; Deleitar<\/strong><\/p>\n<p>Supongo que como casi todo el que est\u00e1 en internet como una empresa, no quieres que venga cualquier persona a tu web.<\/p>\n<p>Deseas personas con m\u00e1s probabilidades de convertirse en clientes potenciales\u00a0y, en \u00faltima instancia, clientes satisfechos.<\/p>\n<p>\u00bfC\u00f3mo los obtienes? Buena pregunta, la soluci\u00f3n: Atrae a m\u00e1s clientes adecuados con contenido relevante en el momento adecuado, cuando lo buscan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blogging\"><\/span><strong>Blogging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>El inbound marketing comienza con el contenido.<\/strong> Un blog es la mejor forma de atraer nuevos visitantes a tu sitio web. Para que los leads lo encuentren, debes crear contenido educativo que les informe y responda a sus preguntas.<\/p>\n<p><strong>Crea contenido que interese sin parar.<\/strong><br \/>\nConozco una startup que empez\u00f3 muy bien hasta que se agotaron los primeros clientes, familia y amigos. Iban camino de cerrar pero lo dejaron todo en standby para dedicarse a generar decenas de art\u00edculos.<\/p>\n<p>Con el Inbound Marketing desde blog y un poco de Adwords y\/o Facebook Ads para promocionar el contenido les vali\u00f3 una recuperaci\u00f3n en tan solo 3 meses. (Un estudio de dise\u00f1o gr\u00e1fico)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategia_de_contenido\"><\/span><strong>Estrategia de contenido<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tus clientes comienzan su proceso de compra online, buscando por lo general, algo sobre lo que tienen dudas.<\/p>\n<p>Por lo tanto, debes asegurarte de que apareces cuando y donde buscan.<\/p>\n<p>Para hacerlo, aumenta tu presencia con herramientas que te ayuden a definir e implementar tu estrategia de contenido.<\/p>\n<p>Utiliza las versiones gratuitas que todo el mundo ofrece, Semrush, Xovi, o las gratuitas directamente Google Trends, Preguntas de Yahoo, Planificar de Adwords, Keywordtool<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redes_sociales\"><\/span><strong>Redes sociales\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las estrategias de inbound marketing exitosas tienen que ver con contenido extraordinario, y las redes sociales te permiten compartir esa informaci\u00f3n valiosa, interactuar con tus clientes potenciales y ponerle un rostro humano a tu marca.<\/p>\n<p><strong>Interact\u00faa en las plataformas donde tus leads pasan su tiempo.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Convertir_visitantes_en_clientes_potenciales\"><\/span><strong>Convertir visitantes en clientes potenciales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una vez que haya atra\u00eddo a los visitantes del sitio web, el siguiente paso es convertir a esos visitantes en leads.<\/p>\n<p>Para ello, abre una conversaci\u00f3n de la forma que mejor funcione para ellos: con mensajes, formularios o reuniones.<\/p>\n<p>Una vez que est\u00e9s en contacto, responde sus preguntas y proporciona contenido relevante que sea interesante y valioso para cada uno de ellos.<\/p>\n<p><strong>\u00bfY ahora?<br \/>\n<\/strong>Est\u00e1s en el camino correcto. Has atra\u00eddo a los visitantes adecuados y los has convertido en leads, pero ahora necesita transformar esos clientes potenciales en clientes.<\/p>\n<p><strong>\u00bfC\u00f3mo puedes hacer esto de la manera m\u00e1s efectiva?<\/strong> Deber\u00e1s de buscar las herramientas ventas adecuadas para asegurarte de cerrar los clientes potenciales correctos en el momento adecuado.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Utiliza_un_CRM_adecuado\"><\/span><strong>Utiliza un CRM adecuado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfC\u00f3mo sabes qu\u00e9 esfuerzos de marketing est\u00e1n trayendo a tus leads? \u00bfEst\u00e1 tu equipo\u00a0 de ventas transform\u00e1ndolos en compradores? Utiliza un CRM adecuado para analizarlo.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Cuida_a_tus_leads\"><\/span><strong>Cuida a tus leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Revisa tu comunicaci\u00f3n y adapta tus mensajes para que sigas siendo relevante y continuar ganando clientes r\u00e1pidamente, o como m\u00ednimo a ritmo constante.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Email\"><\/span><strong>Email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfQu\u00e9 haces si un visitante hace clic en tu llamada a la acci\u00f3n, rellena un formulario, pero todav\u00eda no est\u00e1 listo para convertirse en cliente?<\/p>\n<p>Un correo electr\u00f3nico centrado en contenido \u00fatil y relevante puede ayudarlo a estar m\u00e1s preparado para comprar.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Y_Por_ultimo_Deleita\"><\/span><strong>Y, Por \u00faltimo, Deleita<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Recuerda: el camino del inbound marketing trata de proporcionar una experiencia notable para tus clientes. Es importante comprometerte y deleitarlos con tu contenido.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusiones:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una de las apuestas m\u00e1s seguras para conseguir clientes sin salir a buscarlos es el inbound marketing.<\/p>\n<p>En la fase de <strong>Atracci\u00f3n<\/strong>, conseguir suscriptores no es el objetivo primordial, es simplemente generar y compartir contenido que atraiga visitas.<\/p>\n<p>Para <strong>Convertir al visitante en contacto<\/strong>, los formularios de suscripci\u00f3n y contacto son la base fundamental para conseguir el objetivo.<\/p>\n<p>Para la fase de <strong>Cerrar el proceso<\/strong>, deber\u00e1s usar un CRM pensando en que dicho sistema de gesti\u00f3n de relaciones con clientes es algo m\u00e1s, es un modelo de gesti\u00f3n para la satisfacci\u00f3n del cliente. Utiliza el email Marketing en esta fase.<\/p>\n<p><strong>Deleite<\/strong> del cliente, aqu\u00ed nos enfocamos en conseguir convertir a nuestro cliente en prescriptor y promotor de nuestro producto o servicio.<br \/>\nMonitoriza tu contenido m\u00e1s compartido y exitoso para generar m\u00e1s. Utiliza encuestas cortas de manera que el cliente sienta que es importante para ti.<\/p>\n<p>Sigue estos consejos y tus clientes, comprar\u00e1n m\u00e1s, se quedar\u00e1n contigo por m\u00e1s tiempo, te recomendar\u00e1n a sus amigos y estar\u00e1n felices de decirle al mundo que te quieren. <strong>\u00a1Aprov\u00e9chalos!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00bfC\u00f3mo captar leads con el Inbound Marketing? El marketing de entrada o inbound marketing, se centra en atraer clientes a trav\u00e9s [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[328],"tags":[],"class_list":["post-1645","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketingdecontenidos","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Captar Clientes con Inbound Marketing - Marketing de Atracci\u00f3n<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es y C\u00f3mo Captar Clientes con Inbound Marketing. 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