{"id":1795,"date":"2018-03-07T10:00:42","date_gmt":"2018-03-07T09:00:42","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1795"},"modified":"2023-04-25T13:35:46","modified_gmt":"2023-04-25T11:35:46","slug":"4-claves-brand-manager-exito","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/","title":{"rendered":"4 claves para ser un brand manager de \u00e9xito"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/#Brand_management_un_circo_de_tres_pistas\" >Brand management: un circo de tres pistas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/#Las_cuatro_areas_clave_de_un_brand_manager_de_exito\" >Las cuatro \u00e1reas clave de un brand manager de \u00e9xito<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/#Conocimiento\" >Conocimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/#Diseno\" >Dise\u00f1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/#Gestion\" >Gesti\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/#Comunicacion\" >Comunicaci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Un <em><strong>brand manager<\/strong><\/em> de \u00e9xito ser\u00e1 capaz de<strong> analizar y planear la percepci\u00f3n de la marca en el mercado<\/strong>. Para conseguirlo, deber\u00e1 manejar las relaciones con los clientes y los proveedores por igual. Aqu\u00ed te mostramos c\u00f3mo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_management_un_circo_de_tres_pistas\"><\/span>Brand management: un circo de tres pistas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un brand manager de \u00e9xito debe ser capaz de trabajar como el maestro de ceremonias de un circo de tres pistas. Tambi\u00e9n har\u00e1 de domador y, en algunos casos, de payaso o trapecista.<\/p>\n<p>Su funci\u00f3n es <strong>planificar c\u00f3mo una marca ser\u00e1 percibida en el mercado<\/strong>. Para ello debe manejar dos tipos de p\u00fablico y varias herramientas:<\/p>\n<ul>\n<li>Por una parte, debe <strong>relacionarse con el target de clientes<\/strong> y crear con ellos un v\u00ednculo de confianza.<\/li>\n<li>Por otra parte, debe hacer lo propio <strong>con la cadena de proveedores<\/strong>. La cuesti\u00f3n es que, si esta cadena no funciona, la relaci\u00f3n con el cliente final se resentir\u00e1.<\/li>\n<li>Para ello debe manejar algunos<strong> elementos tangible<\/strong><strong>s<\/strong>: aspecto y precio del producto de cara a los clientes. Pagos y calidad de la informaci\u00f3n de cara a los proveedores.<\/li>\n<li>Tambi\u00e9n entran en juego <strong>elementos intangibles<\/strong>, como el tipo de asociaciones que la marca sugiere al cliente.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Las_cuatro_areas_clave_de_un_brand_manager_de_exito\"><\/span>Las cuatro \u00e1reas clave de un brand manager de \u00e9xito<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Conocimiento\"><\/span>Conocimiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conocer a tus clientes potenciales, a tu target, a lo que se conoce como buyer persona, es primordial. Si no sabes a qui\u00e9n vas a venderle tus productos \u00bfc\u00f3mo vas a darle lo que necesita? <strong>Analiza tu mercado, encuentra sus problemas y soluci\u00f3nalos<\/strong>. Que sepa que las soluciones llegan de la mano de tu marca.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diseno\"><\/span>Dise\u00f1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y no nos referimos solo al logo, sino a lo que ese logo representa. <strong>Junto con esa combinaci\u00f3n de formas, colores y letras debes dise\u00f1ar tus valores<\/strong>. Como empresa, debes saber si quieres ser percibida como barata, r\u00e1pida, sostenible. Por supuesto, algunos valores son m\u00e1s positivos que otros. Lo b\u00e1sico es que <strong>no faltes a la verdad<\/strong>. Puede que tu modelo de producci\u00f3n sea lento porque tu atenci\u00f3n al detalle es milim\u00e9trica. En ese caso, no vendas rapidez. El mercado identifica y penaliza a los mentirosos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestion\"><\/span>Gesti\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un brand manager de \u00e9xito gestiona su marca, no la lanza y deja que funcione sola. Para ello busca que la marca tenga <strong>presencia en lugares relevantes<\/strong>. No solo que aparezca en buscadores, sino que sea reconocible all\u00e1 <strong>donde pueda mostrar los valores que representa<\/strong>. Esto incluye apoyar determinados eventos, crear premios y, tambi\u00e9n, dise\u00f1ar una estrategia de publicidad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comunicacion\"><\/span>Comunicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Habl\u00e1bamos de la importancia de las <strong>relaciones con la cadena de proveedores y con los clientes<\/strong>. La marca no puede ser un ente lejano y sin personalidad. Debe ser <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/las-claves-profesional-las-relaciones-publicas\/\" target=\"_blank\" rel=\"nofollow\">capaz de comunicarse de manera eficaz<\/a>. Esto dar\u00e1 resultados positivos en los dos tipos b\u00e1sicos de comunicaci\u00f3n. Por una parte permitir\u00e1 <strong>mantener la confianza en casos de gesti\u00f3n de crisis<\/strong>. Por otro lado las campa\u00f1as promocionales y de informaci\u00f3n cumplir\u00e1n con mayor eficacia los objetivos. Las redes sociales y la comunicaci\u00f3n directa son perfectas para ello. Un brand manager de \u00e9xito sabr\u00e1 moverse en redes, redactar newsletters atractivas y gestionar los momentos m\u00e1s delicados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un brand manager de \u00e9xito ser\u00e1 capaz de analizar y planear la percepci\u00f3n de la marca en el mercado. Para conseguirlo, deber\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 claves para ser un brand manager de \u00e9xito - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/4-claves-brand-manager-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 claves para ser un brand manager de \u00e9xito - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Un brand manager de \u00e9xito ser\u00e1 capaz de analizar y planear la percepci\u00f3n de la marca en el mercado. 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