{"id":1797,"date":"2018-03-13T10:00:09","date_gmt":"2018-03-13T09:00:09","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1797"},"modified":"2023-04-25T13:35:45","modified_gmt":"2023-04-25T11:35:45","slug":"necesitas-mejorar-employer-branding","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/","title":{"rendered":"\u00bfPor qu\u00e9 necesitas mejorar tu employer branding?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/#%C2%BFQue_es_el_employer_branding\" >\u00bfQu\u00e9 es el employer branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/#Politicas_que_te_ayudaran_a_mejorar_tu_employer_branding\" >Pol\u00edticas que te ayudar\u00e1n a mejorar tu employer branding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/#Se_transparente_como_el_agua\" >Se transparente, como el agua<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/#Propon_condiciones_flexibles_de_trabajo\" >Prop\u00f3n condiciones flexibles de trabajo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/#Teletrabajo_siempre_que_sea_posible\" >Teletrabajo siempre que sea posible<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><em><strong>Mejorar tu employer branding<\/strong><\/em> es uno de los modos m\u00e1s inteligentes de aumentar tus beneficios. Conseguir\u00e1s\u00a0<strong>atraer talento a tu empresa para hacerla mejor y m\u00e1s competitiva<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_employer_branding\"><\/span>\u00bfQu\u00e9 es el employer branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque el t\u00e9rmino ha llegado hace poco a territorio espa\u00f1ol, el employer branding se cre\u00f3 en Estados Unidos en la d\u00e9cada de los 60 y se populariz\u00f3 en los 80. En pocas palabras, cuando se habla de mejorar tu employer branding, la idea es<strong> conseguir que los mejores empleados quieran trabajar para ti<\/strong>. En Espa\u00f1a ya se han empezado a\u00a0 hacer encuestas de satisfacci\u00f3n laboral.\u00a0 A partir de estas encuestas,\u00a0 se crean rankings de empresas. Y estos rankings no miden beneficios, sino la satisfacci\u00f3n de los trabajadores.<\/p>\n<p>Seguro que, cuando piensas en una empresa en la que todo el mundo quiere trabajar, la primera que se te viene a la cabeza es Google. Eso es porque Google ha trabajado muy bien su employer branding. Efectivamente, sus pol\u00edticas de recursos humanos son muy populares. Y eso hace que sus empleados trabajen lo mejor posible para continuar en plantilla.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Politicas_que_te_ayudaran_a_mejorar_tu_employer_branding\"><\/span>Pol\u00edticas que te ayudar\u00e1n a mejorar tu employer branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Puede que lo que leas a continuaci\u00f3n te parezca la lista de los Reyes Magos, pero en realidad son <strong>propuestas que funcionan<\/strong>. Recuerda que no se trata de regalar nada a tus empleados, sino de crear un entorno laboral tan positivo que ellos deseen dar lo mejor de s\u00ed mismos. La rentabilidad que se obtiene con pol\u00edticas mucho m\u00e1s sencillas de lo que piensas es, sencillamente, incre\u00edble.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Se_transparente_como_el_agua\"><\/span>Se transparente, como el agua<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aunque te parezca mentira, las empresas con mucha rotaci\u00f3n de empleados no consiguen retener el talento. Esto es as\u00ed porque, en las entrevistas de trabajo, no dicen la verdad. <strong>La t\u00e9cnica de vender humo a tus candidatos, lejos de mejorar tu employer branding, te perjudicar\u00e1<\/strong>. Puede que contrates a tu candidato ideal pero, si no le das lo que le ofreciste, se marchar\u00e1. Y lo peor es que hablar\u00e1 mal de ti a otros posibles candidatos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Propon_condiciones_flexibles_de_trabajo\"><\/span>Prop\u00f3n condiciones flexibles de trabajo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Tus empleados son personas adultas y les gusta ser tratados como tales<\/strong>. A ti, como empresario, debe preocuparte que el trabajo est\u00e9 hecho a tiempo y bien. Has contratado a personas verdaderamente eficientes. Sabes que son capaces de sacar tu empresa adelante de manera eficaz. \u00bfPor qu\u00e9 no permitir que se tomen sus vacaciones cuando les vaya bien? Deja\u00a0 que se vayan a casa cuando hayan acabado aunque no sea la hora l\u00edmite de salida. <strong>Google y Netflix lo hacen<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teletrabajo_siempre_que_sea_posible\"><\/span>Teletrabajo siempre que sea posible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cada vez m\u00e1s, hay muchas tareas que se pueden realizar si necesidad de ir a una oficina. Tus empleados valorar\u00e1n muy positivamente madrugar menos un par de d\u00edas a la semana. <strong>Su productividad mejorar\u00e1 y tu imagen tambi\u00e9n<\/strong>. Hemos hablado de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/las-5-estrategias-marketing-traeran-exito-negocio\/\" target=\"_blank\" rel=\"nofollow\">marketing, de estrategias digitales y de publicidad<\/a> en otras ocasiones. Pues bien, la publicidad que hacen los empleados de una empresa es impagable. Sobre todo si es positiva. Las opiniones negativas vertidas por empleados son una verdadera lacra. De ah\u00ed que <strong>mejorar tu employer branding no solo multiplique tus beneficios: tambi\u00e9n te ahorrar\u00e1 algunos gastos<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mejorar tu employer branding es uno de los modos m\u00e1s inteligentes de aumentar tus beneficios. Conseguir\u00e1s\u00a0atraer talento a tu empresa para hacerla [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1797","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 necesitas mejorar tu employer branding? - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/necesitas-mejorar-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 necesitas mejorar tu employer branding? - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Mejorar tu employer branding es uno de los modos m\u00e1s inteligentes de aumentar tus beneficios. 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