{"id":1824,"date":"2018-03-22T10:00:59","date_gmt":"2018-03-22T09:00:59","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1824"},"modified":"2023-04-25T13:35:43","modified_gmt":"2023-04-25T11:35:43","slug":"como-elegir-una-agencia-de-medios","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-elegir-una-agencia-de-medios\/","title":{"rendered":"\u00bfC\u00f3mo elegir una agencia de medios?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-elegir-una-agencia-de-medios\/#Antes_de_elegir_una_agencia_de_medios\" >Antes de elegir una agencia de medios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-elegir-una-agencia-de-medios\/#Al_elegir_una_agencia_de_medios\" >Al elegir una agencia de medios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-elegir-una-agencia-de-medios\/#Criterios_a_tener_en_cuenta_para_la_eleccion\" >Criterios a tener en cuenta para la elecci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-elegir-una-agencia-de-medios\/#Previa_al_briefing\" >Previa al briefing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-elegir-una-agencia-de-medios\/#Por_la_entrevista\" >Por la entrevista<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Si tienes una empresa peque\u00f1a, a la hora de hacer frente a una campa\u00f1a publicitaria lo mejor es elegir una <strong>agencia de medios<\/strong>. Las grandes corporaciones suelen incorporar la agencia como un departamento en s\u00ed por su importancia. Pero est\u00e1 claro que no todo el mundo puede. Y por esa importancia, lo mejor es delegar los servicios en profesionales. A continuaci\u00f3n, te dejamos los pasos a seguir para hacer una buena elecci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Antes_de_elegir_una_agencia_de_medios\"><\/span>Antes de elegir una agencia de medios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fa mismo puedes realizar la publicidad. Y muchas agencias tambi\u00e9n. Lo que necesitas debe ser algo m\u00e1s espec\u00edfico. <strong>Debes saber lo que quieres llevar a cabo para elegir la mejor agencia de publicidad<\/strong>. Responde a las siguientes preguntas para enfocar un poco mejor la b\u00fasqueda.<\/p>\n<ul>\n<li>\u00bfHas hecho publicidad por tu cuenta y, al no funcionar, quieres intentarlo de una forma nueva?<\/li>\n<li>\u00bfQuieres aumentar las ventas o ser m\u00e1s visible?<\/li>\n<li>\u00bfNecesitas un plan de medio digital?<\/li>\n<li>\u00bfSolo la necesitas para un \u00fanico proyecto o para m\u00e1s?<\/li>\n<li>\u00bfNecesitas una marca nueva, es decir, un rebranding?<\/li>\n<li>\u00bfRequieres de una agencia con una lista de clientes potenciales o prefieres centrarte en la publicidad creativa?<\/li>\n<li>\u00bfNecesitas introducir un producto nuevo?<\/li>\n<li>\u00bfQuieres un an\u00e1lisis de datos en redes?<\/li>\n<li>\u00bfNecesitas una planificaci\u00f3n estrat\u00e9gica?<\/li>\n<li>\u00bfNecesitas un reporte de datos, tracking y control de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/\" target=\"_blank\" rel=\"noopener nofollow\">redes sociales<\/a>?<\/li>\n<li>\u00bfTienes definido a tu p\u00fablico objetivo?<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Al_elegir_una_agencia_de_medios\"><\/span>Al elegir una agencia de medios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Recomendamos hacer una entrevista a varias agencias y no quedarse con la primera que se encuentre<\/strong>. Aunque si has respondido a las preguntas anteriores y haces un peque\u00f1o estudio, es probable que puedas encontrar encontrar una perfecta para tu plan. Tambi\u00e9n se puede realizar una selecci\u00f3n previa de unas cinco y hacer una entrevista o briefing.\u00a0 En ese caso, se deber\u00e1 comunicar a la agencia los criterios de selecci\u00f3n. Tambi\u00e9n el modelo de remuneraci\u00f3n y el tipo de contrato. Se dar\u00e1 un tiempo realista para que todas las agencias tengan un plan preparado y se comunicar\u00e1 la decisi\u00f3n lo m\u00e1s r\u00e1pido posible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Criterios_a_tener_en_cuenta_para_la_eleccion\"><\/span>Criterios a tener en cuenta para la elecci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se puede hacer un concurso con puntuaci\u00f3n y se pueden tener en cuenta para elegir una agencia de medios estos elementos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Previa_al_briefing\"><\/span>Previa al briefing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Experiencia previa<\/strong>.\u00a0Esto puede ser positivo y negativo. Hay empresas que lo tienen todo tan estudiado que no dejan lugar a la creatividad. Trabajar con una agencia nueva tambi\u00e9n puede dar buenos resultados por la frescura y la soltura.<\/li>\n<li><strong>Premios<\/strong>.\u00a0Que la agencia haya ganado premios siempre suena bien y da confianza. Aunque los premios no lo son todo. Estos son solo puntos a tener en cuenta. Depende de ti decidir si son positivos, neutrales o negativos.<\/li>\n<li><strong>Clientes grandes<\/strong>.\u00a0Siempre debes esperar un tratamiento equitativo de la agencia. Que trate igual a los clientes grandes que a los peque\u00f1os. Debes estar seguro de contratarla en ese caso. Que atienda a grandes corporaciones puede dar tanto confianza (por el buen trabajo) como desconfianza (por considerarte menos importante).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Por_la_entrevista\"><\/span>Por la entrevista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Ideas<\/strong>.\u00a0Un mayor n\u00famero de ideas no quiere decir que sean mejores o que est\u00e9n m\u00e1s trabajadas. Pero tambi\u00e9n hablan de una gran capacidad de creaci\u00f3n. Da igual como lo abordes, es un punto a tener en cuenta para elegir una agencia de medios.<\/li>\n<li><strong>Creatividad<\/strong>.\u00a0La creatividad es especulativa y subjetiva. Hasta que una campa\u00f1a no se pone en marcha no se sabe realmente si es atractiva para los clientes.<\/li>\n<li><strong>Servicios<\/strong>.\u00a0Da igual que tengan muchos servicios: lo que importa es que te aporten los que necesitas.<\/li>\n<\/ul>\n<p>Elegir una agencia de medios es algo que debe hacerse con calma ante todo. Es una nueva relaci\u00f3n profesional que ha de estar bien pensada ya que puede ser muy buena, duradera y fructuosa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes una empresa peque\u00f1a, a la hora de hacer frente a una campa\u00f1a publicitaria lo mejor es elegir una agencia de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1824","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo elegir una agencia de medios? 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