{"id":183,"date":"2014-11-27T10:15:57","date_gmt":"2014-11-27T10:15:57","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=183"},"modified":"2023-04-25T13:37:04","modified_gmt":"2023-04-25T11:37:04","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/","title":{"rendered":"Black Friday"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#%C2%BFQue_es_el_Black_Friday\" >\u00bfQu\u00e9 es el Black Friday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#%C2%BFCuando_es_el_Black_Friday\" >\u00bfCu\u00e1ndo es el Black Friday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#%C2%BFCual_es_la_importancia_del_Black_Friday_en_internet\" >\u00bfCual es la importancia del Black Friday en internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#Como_promocionar_nuestro_ecommerce_para_este_dia\" >Como promocionar nuestro ecommerce para este d\u00eda<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#Slider_o_banner_de_portada\" >Slider \u00f3 banner de portada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#Envie_un_mensaje_masivo\" >Env\u00ede un mensaje masivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#Redes_Sociales\" >Redes Sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#Expandir_tus_ofertas_en_paginas_especificas\" >Expandir tus ofertas en p\u00e1ginas espec\u00edficas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/black-friday\/#Anuncios_de_compra\" >Anuncios de compra<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Se puede decir que el <strong>Black Friday<\/strong> es el \u00ab<em>agosto<\/em>\u00bb de los ecommerce, sabiendo esto vamos a aprovecharlo lo m\u00e1ximo posible para vender y captar clientes.<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_Black_Friday\"><\/span>\u00bfQu\u00e9 es el Black Friday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El <strong>Black Friday<\/strong> es el pistoletazo de salida para las compras navide\u00f1as en Estados Unidos, y como es habitual todo los que se hace en Estados unidos se expande en todo el mundo. Este es el d\u00eda con mayores descuentos del a\u00f1o, y provoca largas colas en las puertas de los comercios deseando adquirir productos al mejor precio.<\/p>\n<p>Esta medida se ha implementado en los comercios online ya que ha d\u00eda de hoy un gran porcentaje de las compras se realizan a trav\u00e9s de internet.<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2014\/11\/blackfriday-tienda.jpg\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-187 aligncenter\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2014\/11\/blackfriday-tienda.jpg\" alt=\"Black Friday\" width=\"620\" height=\"310\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2014\/11\/blackfriday-tienda.jpg 620w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2014\/11\/blackfriday-tienda-300x150.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuando_es_el_Black_Friday\"><\/span>\u00bfCu\u00e1ndo es el Black Friday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El \u00faltimo jueves de Noviembre se celebra en Estados Unidos el d\u00eda de <em>Acci\u00f3n de Gracias, <\/em>una tradici\u00f3n que tiene sus or\u00edgenes desde 1620. El <strong>Black Friday<\/strong> se celebra el d\u00eda siguiente siendo viernes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCual_es_la_importancia_del_Black_Friday_en_internet\"><\/span>\u00bfCual es la importancia del Black Friday en internet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las grandes compa\u00f1\u00edas est\u00e1n apostando fuerte por el <strong>Black Friday<\/strong> no s\u00f3lo en las tiendas f\u00edsicas sino en sus comercios online, con lo que los consumidores pueden ahorrarse largas esperas a las puertas de los establecimientos esperando las mejores ofertas.<\/p>\n<p>Internet, como reflejo de la realidad, no ha permanecido impasible a este auge de ventas y cada vez son m\u00e1s las empresas que inician sus rebajas online tambi\u00e9n el <strong>Black Friday<\/strong>, una tendencia que no para de crecer. Se espera que el 51.1% de los consumidores mundiales comprar\u00e1n online en las navidades de 2014.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_promocionar_nuestro_ecommerce_para_este_dia\"><\/span>Como promocionar nuestro ecommerce para este d\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Slider_o_banner_de_portada\"><\/span>Slider \u00f3 banner de portada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El mejor lugar para informar a los clientes sobre las ventas es en tu p\u00e1gina principal. Tanto los visitantes en busca de ventas y los que simplemente navegan por su tienda ser\u00e1n recibidos con su anuncio de venta. Aseg\u00farese de que el slider o banner est\u00e1 vinculado a sus productos de venta, por lo que los clientes pueden empezar a comprar de inmediato.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Envie_un_mensaje_masivo\"><\/span>Env\u00ede un mensaje masivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entregando su venta directamente en la bandeja de entrada de su cliente pondr\u00e1 su venta directamente a su alcance. Induce a tu cliente para abrir su correo electr\u00f3nico con una l\u00ednea de asunto tentador.<\/p>\n<p>Tenga en cuenta que cada vez m\u00e1s clientes est\u00e1n abriendo correos electr\u00f3nicos en los dispositivos m\u00f3viles. Aseg\u00farese de que sus mensajes de correo electr\u00f3nico pueden ser f\u00e1cilmente le\u00eddos en pantallas m\u00e1s peque\u00f1as y que los enlaces se abren en la versi\u00f3n m\u00f3vil de su sitio web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Redes_Sociales\"><\/span>Redes Sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conecte con los clientes a trav\u00e9s de su canal de medios de comunicaci\u00f3n social favorita. Tenga en cuenta que muchas otras empresas tambi\u00e9n puedan ofrecer sus ofertas del Viernes Negro \/ Cyber \u200b\u200bMonday, as\u00ed que aseg\u00farese de que sus anuncios contienen:<\/p>\n<ul>\n<li>Ofertas tentadoras<\/li>\n<li>Hashtags espec\u00edficos, en concreto: #blackfriday #ofertas<\/li>\n<li>Im\u00e1genes (promoci\u00f3n de productos o temas festivos)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Expandir_tus_ofertas_en_paginas_especificas\"><\/span>Expandir tus ofertas en p\u00e1ginas espec\u00edficas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una vez que haya notificado sus actuales clientes sobre su venta, es el momento de llegar a los potenciales clientes. Incluya su venta en los sitios de cupones como <a href=\"http:\/\/www.groupon.es\" target=\"_blank\" rel=\"noopener nofollow\">Groupon<\/a>, <a href=\"http:\/\/www.oportunista.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Oportunista<\/a>, <a href=\"http:\/\/www.cupones.es\/\" target=\"_blank\" rel=\"noopener nofollow\">Cupones<\/a> &#8230; para ganar m\u00e1s visibilidad a los compradores en l\u00ednea. Todo el mundo est\u00e1 tratando de ahorrar dinero y comenzar sus compras navide\u00f1as. Haga su venta tan f\u00e1ciles de encontrar como sea posible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anuncios_de_compra\"><\/span>Anuncios de compra<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si su presupuesto lo permite, comprar publicidad. Ejecuci\u00f3n de anuncios durante la temporada de vacaciones no puede ser barato, pero te dan la mejor oportunidad de ganar incluso visibilidad entre los compradores navide\u00f1os. En este d\u00eda y edad, no est\u00e1 limitado a los anuncios de b\u00fasqueda del motor. Muchas plataformas de medios sociales ofrecen cuentas de las empresas y la capacidad de compra de anuncios. Aunque estos canales de publicidad no son tradicionales, tienen un gran alcance. Trate de <a href=\"https:\/\/www.facebook.com\/about\/ads\/\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a> y <a href=\"https:\/\/support.twitter.com\/articles\/20171888-como-twitter-ads-puede-ayudar-a-su-empresa\" target=\"_blank\" rel=\"noopener nofollow\">Twitter Anuncios<\/a> o incluso <a href=\"https:\/\/business.pinterest.com\/en\/promoted-pins\" target=\"_blank\" rel=\"noopener nofollow\">Promovido prendedores en Pinterest<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se puede decir que el Black Friday es el \u00abagosto\u00bb de los ecommerce, sabiendo esto vamos a aprovecharlo lo m\u00e1ximo posible para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[59,58],"class_list":["post-183","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","tag-black-friday","tag-ecommerce-2","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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