{"id":1830,"date":"2018-03-27T10:00:02","date_gmt":"2018-03-27T08:00:02","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1830"},"modified":"2023-04-25T13:35:42","modified_gmt":"2023-04-25T11:35:42","slug":"por-que-es-necesaria-la-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/por-que-es-necesaria-la-identidad-corporativa\/","title":{"rendered":"Por qu\u00e9 es necesaria la identidad corporativa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/por-que-es-necesaria-la-identidad-corporativa\/#%C2%BFQue_es_la_identidad_corporativa_y_en_que_se_diferencia_de_la_identidad_visual_corporativa\" >\u00bfQu\u00e9 es la identidad corporativa y en qu\u00e9 se diferencia de la identidad visual corporativa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/por-que-es-necesaria-la-identidad-corporativa\/#%C2%BFPor_que_es_necesaria_la_identidad_corporativa\" >\u00bfPor qu\u00e9 es necesaria la identidad corporativa?<\/a><\/li><\/ul><\/nav><\/div>\n<p>La <em><strong>identidad corporativa<\/strong><\/em> es la personalidad de una empresa. Es el pilar sobre el que se sostiene el branding. Si te reconocen y te valoran eres alguien. Y al igual que pasa con las personas, tambi\u00e9n con las empresas. Conseguirlo significa que has logrado crear una marca.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_identidad_corporativa_y_en_que_se_diferencia_de_la_identidad_visual_corporativa\"><\/span>\u00bfQu\u00e9 es la identidad corporativa y en qu\u00e9 se diferencia de la identidad visual corporativa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>La identidad corporativa<\/strong> no es el logo y los colores reconocidos de la empresa, es lo que el cliente ve m\u00e1s all\u00e1 de ello. <strong>Es la raz\u00f3n de que el cliente sea cliente y se mantenga fiel a la marca<\/strong>. Es la confianza en la empresa. Es saber los valores que defienden las empresas y su reputaci\u00f3n. En definitiva, es la percepci\u00f3n que se tiene sobre la empresa. Que debe corresponder con la que se quiere transmitir.<br \/>\n<strong>Sin embargo, la identidad visual corporativa es la parte f\u00edsica y tangible<\/strong>. El logo, la fuente del nombre, los colores, las tarjetas, el eslogan&#8230;<br \/>\nLa identidad visual corporativa (IVC) se recoge en el manual de identidad corporativa, donde se explican las normas de desarrollo de la misma, as\u00ed como la aplicaci\u00f3n y uso del logotipo en los medios de comunicaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/la-imagen-corporativa-adecuada-conseguirla\/\" target=\"_blank\" rel=\"noopener nofollow\">Conseguir ambas y que el resultado sea positivo<\/a> es lo que hace triunfar de verdad a una empresa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_necesaria_la_identidad_corporativa\"><\/span>\u00bfPor qu\u00e9 es necesaria la identidad corporativa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Porque visibiliza la marca<\/strong>. Todas las empresas tiene un logo, pero las que van m\u00e1s all\u00e1 y se implican m\u00e1s para llevar su marca al siguiente nivel son las que los clientes potenciales acaban por recordar. El constante bombardeo de una empresa hace que surja el inter\u00e9s por ella y de ah\u00ed se consiguen ventas. Si saben que existes es m\u00e1s f\u00e1cil que te compren productos.<\/li>\n<li><strong>Crea una buena reputaci\u00f3n<\/strong>. Asociar la identidad visual corporativa a razones sociales es lo que crea una identidad corporativa. El posicionamiento de una empresa frente a una causa la dota de personalidad. Una noticia que hable del suceso, en las redes sociales, siempre tiene la posibilidad de convertirse en viral.<\/li>\n<li><strong>Se tiene una <a href=\"https:\/\/www.profesionalhosting.com\/empresa\/filosofia.html\" target=\"_blank\" rel=\"noopener\">filosof\u00eda<\/a> alineada con el p\u00fablico<\/strong>. Hay que conocer al p\u00fablico objetivo. Tener los mismos valores, hablarle en el tono que quiere y en definitiva, tenerlo en el bolsillo. Si se consigue generar empat\u00eda con el cliente puede que incluso nos haga publicidad indirecta, es decir, nos diga lo que quiere, o nos recomiende a m\u00e1s como \u00e9l.<\/li>\n<li><strong>Impacta en la fidelizaci\u00f3n<\/strong>. No solo se han de buscar clientes puntuales si no clientes fieles. Ninguna empresa tiene el monopolio de ning\u00fan producto por lo que si no les gusta una dar\u00e1n su dinero a otra. Incluso aunque les suponga un prejuicio. Adem\u00e1s, si no tienen una buena experiencia pueden hablar mal de ella.<\/li>\n<li><strong>Aumenta la pertenencia al grupo<\/strong>. Dentro de la empresa tambi\u00e9n hay ventajas. Saber c\u00f3mo es, c\u00f3mo funciona y los pasos a dar tambi\u00e9n da cohesi\u00f3n y afianza las relaciones. Se crea un grupo funcional y centrado.<\/li>\n<\/ol>\n<p>La identidad corporativa es algo que perdura, que hoy en d\u00eda no muchas empresas tienen pero que, si lo consiguen, sabr\u00e1n que el efecto potenciar\u00e1 las ventas y la marca. <a href=\"https:\/\/www.profesionalhosting.com\/hosting\/\" target=\"_blank\" rel=\"noopener\">Hostea tu web en profesional hosting<\/a> para crear una p\u00e1gina en la que dejes clara tu filosof\u00eda de empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La identidad corporativa es la personalidad de una empresa. Es el pilar sobre el que se sostiene el branding. Si te reconocen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 es necesaria la identidad corporativa - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/por-que-es-necesaria-la-identidad-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 es necesaria la identidad corporativa - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"La identidad corporativa es la personalidad de una empresa. 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