{"id":1842,"date":"2018-04-04T11:00:52","date_gmt":"2018-04-04T09:00:52","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1842"},"modified":"2023-04-25T13:35:42","modified_gmt":"2023-04-25T11:35:42","slug":"los-lead-magnets-que-impulsan-el-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/los-lead-magnets-que-impulsan-el-e-mail-marketing\/","title":{"rendered":"Los lead magnets que impulsan el e-mail marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/los-lead-magnets-que-impulsan-el-e-mail-marketing\/#Que_son_los_lead_magnets\" >Qu\u00e9 son los lead magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/los-lead-magnets-que-impulsan-el-e-mail-marketing\/#Que_es_un_suscriptor_de_calidad\" >Qu\u00e9 es un suscriptor de calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/los-lead-magnets-que-impulsan-el-e-mail-marketing\/#Tipos_de_lead_magnets_que_impulsan_el_e-mail_marketing\" >Tipos de lead magnets que impulsan el e-mail marketing<\/a><\/li><\/ul><\/nav><\/div>\n<p>Los <strong>lead magnets<\/strong> que impulsan el e-mail marketing son aquellos que <strong>atraen a suscriptores de calidad<\/strong>. As\u00ed que, si quieres ese tipo de suscriptores, ofrece productos que los merezcan. Por ejemplo, estos que mencionamos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_son_los_lead_magnets\"><\/span>Qu\u00e9 son los lead magnets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La traducci\u00f3n literal del t\u00e9rmino ser\u00eda algo as\u00ed como <strong>imanes directores o imanes que dirigen. Son contenidos que ofreces en tu blog o p\u00e1gina web de manera gratuita<\/strong>. Se dice de los lead magnets\u00a0impulsan el e-mail marketing porque<strong> atraen suscriptores a tu lista de correo<\/strong>.\u00a0 Como la lista de correo es un elemento de marketing, te interesa tener muchos suscriptores. Son ellos quienes recibir\u00e1n tus acciones de marketing. Pero no quieres cualquier suscriptor: te interesan los que son de calidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_suscriptor_de_calidad\"><\/span>Qu\u00e9 es un suscriptor de calidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Internet es campo abonado para que los usuarios cedan a sus impulsos sin pensarlo mucho. As\u00ed, <strong>un buen lead magnet atraer\u00e1 a dos tipos de suscriptores<\/strong> a tu lista de correo. Por una parte <strong>los que pasaban por all\u00ed,<\/strong> encontraron tu producto y lo descargaron sin m\u00e1s. S\u00ed, te dieron sus datos, pero es posible que jam\u00e1s abran una de tus newsletters.<\/p>\n<p><strong>Los suscriptores de calidad<\/strong> son los otros. Se trata de <strong>personas realmente interesadas en tu producto o servicio<\/strong>. Ellos han dado contigo porque buscan lo que ofreces. Se han descargado tu lead magnet, lo han usado, les ha gustado y siguen con asiduidad los correos que les env\u00edas. Los lead magnets que impulsan el mail marketing son capaces de atraer a este tipo de suscriptores. Estas son las personas a las que te interesa fidelizar, porque son ellas quienes comprar\u00e1n en tu tienda o solicitar\u00e1n tus servicios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_de_lead_magnets_que_impulsan_el_e-mail_marketing\"><\/span>Tipos de lead magnets que impulsan el e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dependiendo de tu tipo de negocio te interesa ofrecer un tipo u otro de lead magnets. Los m\u00e1s habituales y que t\u00fa mismo habr\u00e1s encontrado mientras navegabas son estos:<\/p>\n<ul>\n<li><strong>Contenido gr\u00e1fico<\/strong>: hay muchas tiendas de dise\u00f1o gr\u00e1fico que ofrecen bundles o paquetes de contenido de manera gratuita.<\/li>\n<li><strong>V\u00eddeos exclusivos<\/strong> o material igualmente exclusivo que conformen un curso a una gu\u00eda del tema sobre el que trata la p\u00e1gina web. En muchas ocasiones son accesos para ver online. Otras veces este material se pude descargar directamente.<\/li>\n<li><strong>E-books<\/strong> con contenido interesante que resuelva uno o varios de los problemas para los que tu posible cliente busca soluci\u00f3n en tu p\u00e1gina. Por ejemplo, si te dedicas al derecho y buscas clientes interesados en sucesiones, puedes ofrecer un peque\u00f1o manual b\u00e1sico con las normas aplicables.<\/li>\n<li><strong>Recursos pr\u00e1cticos<\/strong>. Muchos coaches ofrecen calendarios para aumentar la productividad o plantillas para organizarse. No dejan de ser archivos en excel o PDF descargables que, si est\u00e1n bien dise\u00f1ados, resultan muy \u00fatiles.<\/li>\n<\/ul>\n<p>La inversi\u00f3n en lead magnets que impulsan tu estrategia de e-mail marketing es realmente peque\u00f1a si tenemos en cuenta los beneficios que ofrece. Tal <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/estrategia-email-marketing-aumentar-las-ventas\/\" target=\"_blank\" rel=\"nofollow\">como dec\u00edamos en este art\u00edculo<\/a>, el e-mal marketing sirve para posicionarte como experto y aumentar tu reputaci\u00f3n en red. Un paso previo y, en ocasiones, imprescindible, para aumentar tus ventas de manera significativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los lead magnets que impulsan el e-mail marketing son aquellos que atraen a suscriptores de calidad. As\u00ed que, si quieres ese tipo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1842","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los lead magnets que impulsan el e-mail marketing - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/los-lead-magnets-que-impulsan-el-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los lead magnets que impulsan el e-mail marketing - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Los lead magnets que impulsan el e-mail marketing son aquellos que atraen a suscriptores de calidad. 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