{"id":1848,"date":"2018-04-11T10:00:15","date_gmt":"2018-04-11T08:00:15","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1848"},"modified":"2023-04-25T13:35:41","modified_gmt":"2023-04-25T11:35:41","slug":"como-crear-contenido-visual-impactante","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/","title":{"rendered":"C\u00f3mo crear contenido visual impactante"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/#Importancia_de_lo_visual_en_el_diseno_web\" >Importancia de lo visual en el dise\u00f1o web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/#%C2%BFComo_crear_contenido_visual_impactante\" >\u00bfC\u00f3mo crear contenido visual impactante?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/#Recursos\" >Recursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/#Uso_de_las_imagenes\" >Uso de las im\u00e1genes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/#Si_vas_a_sacar_tus_propias_fotos\" >Si vas a sacar tus propias fotos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/#La_manipulacion_de_la_imagen\" >La manipulaci\u00f3n de la imagen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Una p\u00e1gina web es, sobre todo, un elemento visual. Las webs se leen pero, antes de leerse, se ven. Por eso, cuidar su aspecto y a\u00f1adir <strong>contenido visual impactante<\/strong> forman parte importante tanto del dise\u00f1o web como del marketing de contenidos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importancia_de_lo_visual_en_el_diseno_web\"><\/span>Importancia de lo visual en el dise\u00f1o web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como ya hemos <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/errores-web-design-debes-evitar\/\" target=\"_blank\" rel=\"noopener nofollow\">explicado en otros art\u00edculos<\/a>, los dise\u00f1adores web deben encargarse de que una p\u00e1gina sea:<\/p>\n<ul>\n<li>Legible<\/li>\n<li>Clara<\/li>\n<li>Atractiva<\/li>\n<li>De f\u00e1cil navegaci\u00f3n<\/li>\n<li>Que permita encontrar el contenido deseado con facilidad<\/li>\n<\/ul>\n<p>La distribuci\u00f3n de texto, im\u00e1genes y colores es b\u00e1sica. Tambi\u00e9n lo es la elecci\u00f3n de las fuentes y la estructura en p\u00e1rrafos, t\u00edtulos, listas, etc. Pero ahora se trata de <strong>crear contenido visual<\/strong>. Es decir, de impactar con im\u00e1genes en s\u00ed mismas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_crear_contenido_visual_impactante\"><\/span>\u00bfC\u00f3mo crear contenido visual impactante?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Recursos\"><\/span>Recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En primer lugar, hay que conocer los recursos. Cuando hablamos de contenido visual nos referimos a im\u00e1genes. Internet est\u00e1 plagada de im\u00e1genes. De hecho, el propio Google tiene un buscador de contenido visual, o sea, de im\u00e1genes. Sin embargo, si queremos movernos dentro de la legalidad, <strong>no podemos usar cualquier imagen<\/strong> que encontremos en la red.<\/p>\n<p>Hay que acudir a <strong>im\u00e1genes libres de derechos<\/strong>. Para eso est\u00e1n los bancos de im\u00e1genes. Cuando un negocio est\u00e1 dando sus primeros pasos, o si busca experimentar, el presupuesto escasea. Para estos casos existen <strong>bancos de im\u00e1genes gratuitas<\/strong> como Storyblocks o Pixabay, entre otros. En ellos se pueden encontrar todo tipo de im\u00e1genes que pueden usarse con total libertad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uso_de_las_imagenes\"><\/span>Uso de las im\u00e1genes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es importante escoger <strong>im\u00e1genes<\/strong> que est\u00e9n <strong>relacionadas con la tem\u00e1tica<\/strong> de la p\u00e1gina web y con la del post que ilustran. Por ejemplo, en este art\u00edculo hemos usado la imagen de un pu\u00f1o. \u00bfPor qu\u00e9? Porque un pu\u00f1o crea un impacto considerable. Pero el pu\u00f1o solo no daba suficiente informaci\u00f3n: por eso hemos a\u00f1adido el texto.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Si_vas_a_sacar_tus_propias_fotos\"><\/span>Si vas a sacar tus propias fotos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El ojo y el cerebro humano tienen una forma espec\u00edfica de percibir la realidad y, por eso, a la mayor parte de las personas que visiten tu web les gustar\u00e1n un tipo de im\u00e1genes m\u00e1s que otro. Las <strong>im\u00e1genes claras<\/strong> tienen mayor aceptaci\u00f3n que las oscuras. El <strong>color<\/strong> se prefiere al blanco y negro y nos atraen m\u00e1s los <strong>objetos aislados<\/strong> o los grupos de objetos <strong>similares<\/strong> que los montones heterog\u00e9neos. Si vas a escogerlas de un banco de im\u00e1genes tenlo en cuenta tambi\u00e9n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_manipulacion_de_la_imagen\"><\/span>La manipulaci\u00f3n de la imagen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>No hace falta ser dise\u00f1ador gr\u00e1fico<\/strong> para manipular una\u00a0 imagen para que se ajuste a tu necesidades. Basta con unas pocas herramientas. Casi todas ellas vienen de serie en los sistemas operativos m\u00e1s comunes y te ayudar\u00e1n a crear contenido visual impactante.<\/p>\n<ul>\n<li><strong>A\u00f1ade texto<\/strong> para aclarar el sentido de la imagen. Puedes escoger una tipograf\u00eda llamativa o colocar el texto sobre una cuadr\u00edcula transparente en el centro. El ojo percibir\u00e1 la imagen pero leer\u00e1 el texto. As\u00ed percibimos la informaci\u00f3n.<\/li>\n<li><strong>Corta la imagen<\/strong> para que muestre solo aquellos elementos que necesitas.<\/li>\n<li><strong>Aplica filtros que adapten el color<\/strong> de la imagen a la paleta de colores de tu marca. O \u00fasalos para hacer un poco de colorterapia. Echa un vistazo por la red, Los art\u00edculos informativos suelen llevar im\u00e1genes de color azul. Los art\u00edculos sobre comida usan el color naranja&#8230;<\/li>\n<\/ul>\n<p>Crear contenido visual impactante puede ser muy divertido y <strong>aportar mucho <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/objetivos-persigue-rebranding\/\" target=\"_blank\" rel=\"noopener nofollow\">valor a tu marca<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una p\u00e1gina web es, sobre todo, un elemento visual. Las webs se leen pero, antes de leerse, se ven. Por eso, cuidar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1848","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear contenido visual impactante - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-crear-contenido-visual-impactante\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear contenido visual impactante - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Una p\u00e1gina web es, sobre todo, un elemento visual. 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