{"id":1860,"date":"2018-04-18T10:00:39","date_gmt":"2018-04-18T08:00:39","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1860"},"modified":"2023-04-25T13:35:40","modified_gmt":"2023-04-25T11:35:40","slug":"mas-alla-del-seo-otras-formas-de-posicionamiento-web","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/mas-alla-del-seo-otras-formas-de-posicionamiento-web\/","title":{"rendered":"M\u00e1s all\u00e1 del SEO: otras formas de posicionamiento web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/mas-alla-del-seo-otras-formas-de-posicionamiento-web\/#Posicionamiento_web_gracias_a_redes_sociales\" >Posicionamiento web gracias a redes sociales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/mas-alla-del-seo-otras-formas-de-posicionamiento-web\/#Ventajas\" >Ventajas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/mas-alla-del-seo-otras-formas-de-posicionamiento-web\/#Posicionamiento_web_por_peticion_de_enlaces\" >Posicionamiento web por petici\u00f3n de enlaces<\/a><\/li><\/ul><\/nav><\/div>\n<p>En el mundo del posicionamiento web cambian los algoritmos pr\u00e1cticamente cada mes. Hay que estar al d\u00eda en las t\u00e9cnicas que usar. <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/claves-buen-posicionamiento-seo\/\" target=\"_blank\" rel=\"noopener nofollow\">Las t\u00e9cnicas de SEO funcionan bien hoy<\/a>, pero Google puede cambiarlo ma\u00f1ana y tirar a la basura todo nuestro trabajo. Es por ello que tenemos que hacer que nuestro contenido sea algo m\u00e1s que el SEO. Hay que ver m\u00e1s all\u00e1.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Posicionamiento_web_gracias_a_redes_sociales\"><\/span>Posicionamiento web gracias a redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada d\u00eda van ganando m\u00e1s terreno. Ahora son el medio en el que introducir publicidad de forma creativa, sustituyendo los molestos banners iniciales. Se genera una gran cantidad de contenido \u00fatil y de calidad que Google premia. Hay que estar en redes sociales y que tengan posicionamiento web. Hay que moverlas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ventajas\"><\/span>Ventajas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Cuantas m\u00e1s redes posicionen en la primera p\u00e1gina de Google, m\u00e1s posibilidades tenemos de que no posicionen malas opiniones de nuestra empresa.<\/li>\n<li>Cuantas m\u00e1s redes posicionen, m\u00e1s visibilidad ganamos. Una empresa que maneja muchas redes tiene la capacidad de atraer m\u00e1s clientes.<\/li>\n<li>En las redes sociales se usan los hashtags que, en definitiva, son palabras clave. Manejarlas bien es un arte.<\/li>\n<li>Gracias a las redes sociales se crean m\u00e1s contenidos en nuestro nombre. Por ejemplo: un gran evento con el nombre de nuestra empresa tendr\u00e1 mucha interacci\u00f3n y eso ser\u00e1 premiado por Google.<\/li>\n<li>Con una buena visibilidad de nuestros enlaces podemos redirigir el tr\u00e1fico y ganar a\u00fan m\u00e1s posicionamiento.<\/li>\n<li>Ayuda al branding y a las ventas en general.<\/li>\n<li>Siempre hay un componente viral que puede disparar el posicionamiento web. De hecho, hay webs que recogen esos momentos virales, as\u00ed como buenas campa\u00f1as de publicidad creativa. Esos enlaces acabar\u00e1n llevando a nuestra web.<\/li>\n<li>En redes se mueven muy bien los v\u00eddeos, que posicionan siempre muy bien.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Posicionamiento_web_por_peticion_de_enlaces\"><\/span>Posicionamiento web por petici\u00f3n de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aqu\u00ed tenemos tres formas: petici\u00f3n de revisi\u00f3n de enlaces rotos, petici\u00f3n de enlaces en webs de autoridad y reclamaci\u00f3n de enlaces en sitios que hacen referencia a tu web.<\/p>\n<p><strong>La petici\u00f3n de revisi\u00f3n de enlaces rotos para sustituirlos por los de tu web<\/strong> significa una cura de contenidos para la otra web y es una ayuda que siempre van a aceptar, ya que tener enlaces externos rotos en su web da mala imagen. Se usa desde 2015 y merece la pena actualmente y en el futuro. Colocar tu web en otros sitios siempre ser\u00e1 una forma de hacerse visible.<\/p>\n<p><strong>Pedir que coloquen enlaces de tu web en otras de mayor notoriedad<\/strong>\u00a0puede ser m\u00e1s espinoso, pero siempre merece la pena intentarlo. Debe ser alguien relativamente cercano a tu tem\u00e1tica pero que no sea competencia. Esto crear\u00e1 muy buen posicionamiento web al atraer tr\u00e1fico.<\/p>\n<p><strong>Pedir que se enlace tu web cuando se hace referencia<\/strong> no tendr\u00eda ni que pedirse. No hacerlo implica una mala pr\u00e1ctica por parte de quien te menciona y ocurre en pocas ocasiones, pero puedes perder clientes potenciales. Siempre est\u00e1 bien estar atento porque, cuanto m\u00e1s f\u00e1cil lo tiene el p\u00fablico para llegar a tu web, m\u00e1s f\u00e1cil es que se convierta en una venta. Es m\u00e1s f\u00e1cil hacer clic que hacer una nueva b\u00fasqueda. Se pueden programar alertas para vigilar tu propia marca.<\/p>\n<p>Y, por supuesto, <strong>la creaci\u00f3n de un contenido \u00fanico y de calidad<\/strong> siempre traer\u00e1 visitas org\u00e1nicas a nuestra web. Nunca se ha de dejar de lado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo del posicionamiento web cambian los algoritmos pr\u00e1cticamente cada mes. Hay que estar al d\u00eda en las t\u00e9cnicas que usar. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1860","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e1s all\u00e1 del SEO: otras formas de posicionamiento web - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/mas-alla-del-seo-otras-formas-de-posicionamiento-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s all\u00e1 del SEO: otras formas de posicionamiento web - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"En el mundo del posicionamiento web cambian los algoritmos pr\u00e1cticamente cada mes. 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