{"id":1863,"date":"2018-04-20T10:00:46","date_gmt":"2018-04-20T08:00:46","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1863"},"modified":"2023-04-25T13:35:39","modified_gmt":"2023-04-25T11:35:39","slug":"campanas-de-marketing-en-twitter","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/","title":{"rendered":"Campa\u00f1as de marketing en Twitter"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/#Campanas_de_marketing_en_Twitter\" >Campa\u00f1as de marketing en Twitter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/#Sorteo\" >Sorteo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/#Hilos\" >Hilos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/#Encuestas\" >Encuestas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/#Promocion_simbiotica\" >Promoci\u00f3n simbi\u00f3tica<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>El <strong>marketing en Twitter<\/strong> tiene un componente viral fort\u00edsimo que todos quieren explotar. Se comparten m\u00e1s publicaciones que en Facebook y de manera m\u00e1s r\u00e1pida. Son vistas por m\u00e1s gente, ya que los perfiles no suelen tener privacidad. Hay muchas formas de crear campa\u00f1as. Desde las m\u00e1s simples a las m\u00e1s creativas, pero todas son efectivas. Twitter es una red en la que estar presente. Y si aprendes a manejarla, ser visible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Campanas_de_marketing_en_Twitter\"><\/span>Campa\u00f1as de marketing en Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Sorteo\"><\/span>Sorteo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un sorteo es una de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/como-hacer-publicidad-en-internet-de-forma-exitosa\/\" target=\"_blank\" rel=\"noopener nofollow\">las formas m\u00e1s usadas de marketing<\/a> en Twitter. Quienes lo convocan deben crear una imagen personalizada con una fuente grande, para que se vea. <strong>Deber\u00e1n pedir seguimiento, retweet y fav<\/strong> para mayor difusi\u00f3n del tweet y, por lo tanto, de la cuenta. Se debe especificar que se ha de cumplir esos tres requisitos para salir ganador. Tras elegirlo, se puede contactar con \u00e9l y pedirle una <strong>foto del objeto<\/strong> cuando le llegue, as\u00ed quedar\u00e1 demostrado que el sorteo es leg\u00edtimo. Tampoco cuesta nada <strong>pedir una rese\u00f1a<\/strong> de lo que se sortee. La persona, al haber recibido algo gratis, se sentir\u00e1 en deuda y es probable que deje una positiva.<br \/>\nLa desventaja es que tras el sorteo se pierden seguidores de la cuenta, pero siempre hay alguno que se queda.<br \/>\nEste tipo de campa\u00f1as se usa mucho con libros.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hilos\"><\/span>Hilos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La <strong>nueva funcionalidad de Twitter<\/strong> permite escribir de golpe los hilos con facilidad. Se pueden preparar con antelaci\u00f3n y conseguir que el contenido sea perfecto. Es por eso que se han convertido en algo muy atractivo.\u00a0 La informaci\u00f3n se da en peque\u00f1os p\u00e1rrafos, lo cual hace que se lean bien. Los m\u00e1s difundidos son los hilos de informaci\u00f3n. A la gente le gusta aprender de esta forma. Hablar de la vida de una persona, su obra o de la historia de un producto da muchos puntos. Hace que la imagen de la marca sea positiva aunque no promociona los productos per se. Los hilos que crean historias de ficci\u00f3n tambi\u00e9n son compartidos muchas veces.<br \/>\nLa desventaja de este tipo es que es una publicidad muy indirecta y no siempre es compartida al m\u00e1ximo.<br \/>\nComo ejemplo de este tipo de campa\u00f1as tenemos el famoso hilo de Manuel Bartual, que le hizo famoso y le erigi\u00f3 como un grande del marketing en Twitter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encuestas\"><\/span>Encuestas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay dos formas de hacer encuestas. La primera es usando las funcionalidades que nos da Twitter y que permiten 4 opciones de respuesta y pedir difusi\u00f3n. <strong>Tiene mucho engage y a la gente le encanta votar<\/strong>.<br \/>\nLa otra es enfrentar dos opciones sugiriendo que una se vota por medio del RT y la otra por medio del fav. Para ilustrarlo mejor se recomienda subir dos fotos. No es la forma de marketing en Twitter m\u00e1s directa pero, con <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/todo-lo-que-no-sabias-sobre-publicidad-creativa\/\" target=\"_blank\" rel=\"noopener nofollow\">un poco de creatividad<\/a> y buen CM, puede funcionar muy bien.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promocion_simbiotica\"><\/span>Promoci\u00f3n simbi\u00f3tica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Esta es una forma de marketing en Twitter de la que se benefician tanto la empresa como el usuario. Las empresas suelen tener muchos seguidores, y los usuarios tambi\u00e9n quieren promoci\u00f3n. Si se les pide contenido como una foto junto a un producto y un hashtag lo dar\u00e1n para que la cuenta de la empresa les haga RT. El cliente, a su vez, est\u00e1 haciendo el marketing y recomendando el producto, creando esas simbiosis.<\/p>\n<p>Hay que recordar que siempre se ha de tener un <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/community-manager-definicion-funciones\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>community manager profesional<\/strong><\/a> para manejar las redes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing en Twitter tiene un componente viral fort\u00edsimo que todos quieren explotar. Se comparten m\u00e1s publicaciones que en Facebook y de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1863","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1as de marketing en Twitter - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/campanas-de-marketing-en-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de marketing en Twitter - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"El marketing en Twitter tiene un componente viral fort\u00edsimo que todos quieren explotar. 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