{"id":1872,"date":"2018-04-25T10:00:54","date_gmt":"2018-04-25T08:00:54","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1872"},"modified":"2023-04-25T13:35:38","modified_gmt":"2023-04-25T11:35:38","slug":"diccionario-de-marketing-digital-10-terminos-que-debes-conocer","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/diccionario-de-marketing-digital-10-terminos-que-debes-conocer\/","title":{"rendered":"Diccionario de marketing digital: 10 t\u00e9rminos que debes conocer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/diccionario-de-marketing-digital-10-terminos-que-debes-conocer\/#Diccionario_de_marketing_digital_lo_basico\" >Diccionario de marketing digital: lo b\u00e1sico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/diccionario-de-marketing-digital-10-terminos-que-debes-conocer\/#Diccionario_de_marketing_digital_avanzado\" >Diccionario de marketing digital: avanzado<\/a><\/li><\/ul><\/nav><\/div>\n<p>Al entrar en el mundo de la publicidad digital encontraremos una gran cantidad de t\u00e9rminos nuevos, por ello hemos creado este peque\u00f1o <strong>diccionario de marketing digital<\/strong>. Es importante conocer todos los t\u00e9rminos relativos a lo que trabajaremos para no despistarnos ni un momento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diccionario_de_marketing_digital_lo_basico\"><\/span>Diccionario de marketing digital: lo b\u00e1sico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay unos t\u00e9rminos que se han de conocer, quiz\u00e1, hasta antes de entrar. Probablemente los conozcas porque son muy b\u00e1sicos, pero no viene mal recordarlos.<\/p>\n<p><strong>Anchor text<\/strong>: texto visible y que se puede pinchar de un enlace. Es el texto al que se enlaza el hiperv\u00ednculo.<\/p>\n<p><strong>Bounce rate<\/strong>: en espa\u00f1ol equivale a la tasa de rebote. Se expresa en porcentaje y equivale a las visitas que se hacen a nuestra web pero de usuarios que salen\u00a0de ella\u00a0sin haber visitado otras p\u00e1ginas de nuestro mismo site. El objetivo es reducirlo al m\u00e1ximo. Un buen bounce rate ser\u00eda del 50%.<\/p>\n<p><strong>Content curation<\/strong>:\u00a0es una estrategia que consiste en el an\u00e1lisis, el rastreo, la recopilaci\u00f3n, el filtrado y difusi\u00f3n de informaci\u00f3n interesante y de valor sobre un determinado tema. Adem\u00e1s de una estrategia, en esta \u00e9poca de sobre informaci\u00f3n, se ha convertido en un trabajo. Las empresas buscan mucho esta figura.<\/p>\n<p><strong>Conversi\u00f3n<\/strong>: es el fin de una acci\u00f3n deseada. Puede tratarse de una compra, una descarga, un registro o el env\u00edo de un formulario. Al crear una estrategia de marketing este ser\u00e1 nuestro objetivo y mediremos su efectividad con una tasa de conversi\u00f3n. Esta es una de las palabras m\u00e1s importantes de este diccionario de marketing digital.<\/p>\n<p><strong>Enlace roto<\/strong>: son hiperv\u00ednculos que no llevan a ninguna web, ya sea porque esta no existe o est\u00e1n en mal estado. Es de vital importancia buscarlos en otras webs de nuestro \u00e1mbito y contactar con ellos. As\u00ed podremos crear enlaces nuevos a nuestras p\u00e1ginas en lugares ya bien posicionados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diccionario_de_marketing_digital_avanzado\"><\/span>Diccionario de marketing digital: avanzado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para el nivel avanzado del diccionario de marketing digital os dejamos estas cinco palabras.<\/p>\n<p>El\u00a0<strong>Marketing B2B\u00a0(business-to-business)<\/strong> es el marketing que se hace desde una empresa hacia otra, no hacia el potencial cliente final. Se diferencia del marketing B2C\u00a0(business-to-customer) ya que el\u00a0<strong>B2B<\/strong> est\u00e1 sujeto a transacciones m\u00e1s complejas.<\/p>\n<p><strong>PPC<\/strong>:\u00a0Son las siglas de\u00a0Pago Por Clic. En este tipo de marketing el anunciante paga por cada vez que un\u00a0usuario\u00a0hace clic en uno de sus banners anunciantes. Tambi\u00e9n se le llama Coste Por Clic (CPC).<\/p>\n<p>Un <strong>mapa de contenidos<\/strong> es una <a href=\"https:\/\/profesionalhosting.com\/blog\/ph\/infografia-la-fusion-definitiva-informacion-imagenes-negocio\/\" target=\"_blank\" rel=\"noopener nofollow\">infograf\u00eda<\/a> de\u00a0 contenidos espec\u00edficos que crear para cada cliente potencial y tambi\u00e9n para los diferentes momentos de su ciclo de compra y que esta finalice con \u00e9xito.<\/p>\n<p><strong>Newsjacking<\/strong>: es una <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/como-hacer-publicidad-en-internet-de-forma-exitosa\/\" target=\"_blank\" rel=\"noopener nofollow\">estrategia de publicidad<\/a> que consiste en utilizar noticias para dar a conocer nuestra marca. Es bastante efectiva porque tiene un componente viral muy alto. Otro de esos t\u00e9rminos que no pod\u00eda faltar en este diccionario de marketing digital.<\/p>\n<p>Un <strong>snippet<\/strong> es la descripci\u00f3n (o un peque\u00f1o resumen de esta) de un sitio web. Se puede ver en los resultados de b\u00fasqueda.\u00a0 Es lo primero que leen las personas que hacen b\u00fasquedas ya que aparece bajo el enlace. Se puede ir un paso m\u00e1s all\u00e1 gracias\u00a0a los\u00a0<strong>snippets enriquecidos<\/strong>. Estos muestran\u00a0elementos visuales, como pueden ser fotograf\u00edas, im\u00e1genes destacadas, rese\u00f1as o valoraciones en estrellas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al entrar en el mundo de la publicidad digital encontraremos una gran cantidad de t\u00e9rminos nuevos, por ello hemos creado este peque\u00f1o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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