{"id":1880,"date":"2018-05-02T10:00:42","date_gmt":"2018-05-02T08:00:42","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1880"},"modified":"2023-04-25T13:35:37","modified_gmt":"2023-04-25T11:35:37","slug":"sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/","title":{"rendered":"Sorteos y concursos para atraer a tu audiencia en redes sociales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/#Haz_sorteos_y_concursos_para_atraer_a_tu_audiencia_en_cada_red_social\" >Haz sorteos y concursos para atraer a tu audiencia en cada red social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/#Diferencias_entre_sorteos_y_concursos_para_atraer_a_tu_audiencia\" >Diferencias entre sorteos y concursos para atraer a tu audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/#Ejemplos_de_sorteos_y_concursos_para_atraer_a_tu_audiencia\" >Ejemplos de sorteos y concursos para atraer a tu audiencia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/#Concursos\" >Concursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/#Sorteos\" >Sorteos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Es casi obligatorio <strong>organizar sorteos y concursos para atraer a tu audiencia<\/strong> en redes sociales. Es una de las formas m\u00e1s r\u00e1pidas de obtener visibilidad, engage, seguidores y, por \u00faltimo, clientes. Ahora, tras recomendarlos encarecidamente, hablemos un poco m\u00e1s sobre ellos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Haz_sorteos_y_concursos_para_atraer_a_tu_audiencia_en_cada_red_social\"><\/span>Haz sorteos y concursos para atraer a tu audiencia en cada red social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sabemos que <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/considerado-esta-lista-redes-sociales\/\" target=\"_blank\" rel=\"noopener nofollow\">redes sociales hay muchas<\/a>\u00a0y que, en cuantas m\u00e1s est\u00e9s, a m\u00e1s audiencia se puede llegar. Pero tambi\u00e9n hemos hablado muchas veces de la necesidad de centrarse en las que m\u00e1s p\u00fablico objetivo se mueve. Pues bien, <strong>los canales han de ser separados<\/strong>. No debes hacer un concurso conjunto entre, por ejemplo, Twitter y Facebook o Snapchat e Instagram. <strong>Cada red funciona de una manera<\/strong> y no todas las personas est\u00e1n en todas. Si, por ejemplo, quieres hacer un sorteo en Twitter, puedes proponer que sigan a la cuenta y que den retweet, que son las mejores conversiones. Si, por el contrario, lo haces en Facebook deber\u00e1s pedir, por ejemplo, que le den me gusta a la p\u00e1gina de la compa\u00f1\u00eda y que mencionen a un amigo al que le gustar\u00eda el producto en los comentarios.<br \/>\nUn peque\u00f1o consejo es que <strong>las bases se distribuyan siempre en una imagen<\/strong>. Se comparte con m\u00e1s facilidad y llama m\u00e1s la atenci\u00f3n que un texto simple en la publicaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferencias_entre_sorteos_y_concursos_para_atraer_a_tu_audiencia\"><\/span>Diferencias entre sorteos y concursos para atraer a tu audiencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No hay una opci\u00f3n mejor entre sorteos y concursos para atraer a tu audiencia <em>per se<\/em>.\u00a0 <strong>Son opciones diferentes para conseguir el objetivo que te propongas<\/strong>. A priori, los <strong>sorteos tienen m\u00e1s alcance<\/strong> porque suelen demandar menos del p\u00fablico. Por ejemplo, ganar un sorteo de un lote de productos de tu empresa le cuesta a una persona un par de clics. Eso motivar\u00e1 a m\u00e1s personas y te har\u00e1 m\u00e1s visible.<br \/>\n<strong>Un concurso<\/strong> es m\u00e1s costoso, pero tambi\u00e9n causa <strong>m\u00e1s fidelizaci\u00f3n<\/strong>.\u00a0 Se ve que la empresa ha preparado un proyecto y no simplemente quiere publicitar un producto. En este caso, <strong>el engage es mayor<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ejemplos_de_sorteos_y_concursos_para_atraer_a_tu_audiencia\"><\/span>Ejemplos de sorteos y concursos para atraer a tu audiencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Concursos\"><\/span>Concursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Concursos de v\u00eddeos\/fotograf\u00edas<\/strong>. Los v\u00eddeos tienen m\u00e1s alcance en Facebook y las im\u00e1genes funcionan mejor en Twitter por el car\u00e1cter inmediato de la red.<\/li>\n<li><strong>Concurso de hashtags<\/strong>. Todas las redes los usan. Son de vital importancia en Twitter y en Instagram porque las b\u00fasquedas son m\u00e1s f\u00e1ciles de esta forma. Asociar tu marca de empresa con un hashtag te hace reconocible. Afianza la marca.<\/li>\n<li><strong>Concursos de publicaciones m\u00e1s originales en formato textual<\/strong>. Si se hacen bien tambi\u00e9n pueden llamar la atenci\u00f3n como, por ejemplo con emoticonos. Tambi\u00e9n se puede pedir validaci\u00f3n externa por engage (reacciones).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Sorteos\"><\/span>Sorteos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Sorteo con m\u00faltiples ganadores dependiendo de las distintas formas en las que interaccionen con el contenido<\/strong>. Un ganador por likes o me gusta, otro por compartir el contenido, otro por comentarios e, incluso, doble en caso de mencionar a otra persona.<\/li>\n<li><strong>Sorteo al rellenar un formulario<\/strong>. Las gente es m\u00e1s receptiva a compartir informaci\u00f3n si va a ganar algo con ello. Conseguir que una persona se suscriba a, por ejemplo, una campa\u00f1a de <a href=\"https:\/\/profesionalhosting.com\/blog\/seo\/estrategia-email-marketing-aumentar-las-ventas\/\" target=\"_blank\" rel=\"noopener nofollow\">email marketing vale much\u00edsimo<\/a>, y con un sorteo se pueden conseguir muchos emails.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Es casi obligatorio organizar sorteos y concursos para atraer a tu audiencia en redes sociales. Es una de las formas m\u00e1s r\u00e1pidas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1880","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sorteos y concursos para atraer a tu audiencia en redes sociales - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sorteos y concursos para atraer a tu audiencia en redes sociales - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Es casi obligatorio organizar sorteos y concursos para atraer a tu audiencia en redes sociales. 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