{"id":1883,"date":"2018-05-04T10:00:32","date_gmt":"2018-05-04T08:00:32","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1883"},"modified":"2023-04-25T13:35:37","modified_gmt":"2023-04-25T11:35:37","slug":"kpi-en-marketing-online","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/","title":{"rendered":"KPI en marketing online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#%C2%BFQue_es_una_conversion\" >\u00bfQu\u00e9 es una conversi\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#%C2%BFComo_se_miden_los_KPI_en_marketing_online\" >\u00bfC\u00f3mo se miden los KPI en marketing online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#Ejemplos_de_KPI_en_marketing_online\" >Ejemplos de KPI en marketing online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#Aqui_van_unos_ejemplos_de_KPI_en_marketing_online_con_su_canal_especifico\" >Aqu\u00ed van unos ejemplos de KPI en marketing online con su canal espec\u00edfico:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Los <strong>KPI en marketing online<\/strong> est\u00e1n intr\u00ednsecamente relacionados con las conversiones que son, a fin de cuentas, lo que buscamos con este tipo de publicidad. KPI son las siglas, en ingl\u00e9s, de Key Performance Indicators, cuya traducci\u00f3n ser\u00eda Indicadores clave del rendimiento. Miden la eficiencia de nuestra campa\u00f1a, y, como en todo, hay que trabajar de forma inteligente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_una_conversion\"><\/span>\u00bfQu\u00e9 es una conversi\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Una conversi\u00f3n<\/strong>\u00a0es el fin de una acci\u00f3n deseada en tu empresa. Puede tratarse de una descarga, una compra en nuestra web, un registro de usuario o el env\u00edo de un formulario para una lista de email marketing.<\/p>\n<p>Para llegar a las conversiones hay que hacer una estrategia S.M.A.R.T y ya que uno de esos puntos es que sea medible, lo haremos mediante los KPI en marketing online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_miden_los_KPI_en_marketing_online\"><\/span>\u00bfC\u00f3mo se miden los KPI en marketing online?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se eligen unos pocos. Hay que evitar tanto las variables que no puedes controlar como las variables de vanidad. Las primeras porque te har\u00e1n perder el tiempo y, las segundas, porque no son rendimiento real para tu empresa. Son logros que te hacen sentir bien pero no se convierten en conversiones de valor real.<\/p>\n<p><strong>Elige un KPI principal y un par secundarios<\/strong>. Hasta puedes darle una importancia terciaria si quieres focalizar mejor la atenci\u00f3n. El leading indicator es importante, pero el KPI debe ser lo que buscas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ejemplos_de_KPI_en_marketing_online\"><\/span>Ejemplos de KPI en marketing online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ejemplos de KPI pueden ser las conversiones per se, aumentar ingresos, el coste por adquisici\u00f3n, los clics por anuncio, ratio de conversi\u00f3n por embudo&#8230; deber\u00e1 depender del canal que se elige. No se puede querer, por ejemplo, sacar ingresos directos de una red social. Se deber\u00e1n esperar conversiones, que ser\u00e1n ventas en s\u00ed, no el dinero.<\/p>\n<p>Un KPI secundario podr\u00edan ser la visitas, que al final se acaban traduciendo en ventas (no todas), pero sin ellas, est\u00e1 claro que ventas no hay.<br \/>\nElegirlos KPI por canal es muy importante por ese motivo. Y como mencionamos anteriormente deben seguir una estrategia SMART. Deben ser, espec\u00edficos, medibles, alcanzables, relevantes y posibles en el tiempo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aqui_van_unos_ejemplos_de_KPI_en_marketing_online_con_su_canal_especifico\"><\/span>Aqu\u00ed van unos ejemplos de KPI en marketing online con su canal espec\u00edfico:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Visitas totales<\/strong>. M\u00e9trica del n\u00famero total de visitas a una p\u00e1gina. Es interesante aunque no primordial (web o blog)<\/li>\n<li><strong>Tiempo de estancia<\/strong>. Este dato es importante ya que a la vez muestra una baja tasa de rebote y es lo que queremos. Que los visitantes pasen tiempo en nuestra web, ya sea leyendo o comprando\u00a0 (web o blog)<\/li>\n<li><strong>Visitantes \u00fanicos<\/strong>. Este n\u00famero de visita (web o blog)<\/li>\n<li><strong>Emails abiertos<\/strong>. Cuando mandamos un email lo que m\u00e1s interesa no es solo que llegue a un gran n\u00famero de personas sino que, adem\u00e1s, lo abran y lo lean. Los emails tienen otras m\u00e9tricas similares a las webs como tasa de rebote (Email marketing)<\/li>\n<li><strong>Tasa de bajas<\/strong>. Muy importante en el email marketing. Si un gran n\u00famero de personas se est\u00e1n dando de baja nos indica que alg\u00fan cambio introducido no funciona o se considera spam<\/li>\n<li><strong>Formularios completados<\/strong>. Tanto si es una encuesta, como uno de registro o uno de venta, nos interesa que se finalice del todo (web, blog, email)<\/li>\n<li><strong>Seguidores<\/strong>. Uno de los indicadores <a href=\"https:\/\/profesionalhosting.com\/blog\/marketing\/esperar-del-social-media-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">primordiales en redes<\/a>, seguido de otro KPI como comentarios e interacciones (red social)<\/li>\n<\/ul>\n<p>Algo muy importante y que afecta directamente es tener <a href=\"https:\/\/profesionalhosting.com\/blog\/hosting\/\" target=\"_blank\" rel=\"noopener nofollow\">un buen hosting<\/a>. Nosotros damos un buen servicio que ayuda a disminuir la tasa de rebote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los KPI en marketing online est\u00e1n intr\u00ednsecamente relacionados con las conversiones que son, a fin de cuentas, lo que buscamos con este [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1883","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI en marketing online - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI en marketing online - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Los KPI en marketing online est\u00e1n intr\u00ednsecamente relacionados con las conversiones que son, a fin de cuentas, lo que buscamos con este [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\" \/>\n<meta property=\"og:site_name\" content=\"ProfesionalHosting | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profesionalhosting\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-04T08:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T11:35:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonio Torres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atowersg\" \/>\n<meta name=\"twitter:site\" content=\"@hostingyvps\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Torres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\"},\"author\":{\"name\":\"Antonio Torres\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/c283bfed4f721dbdec6cea7dcf671e9a\"},\"headline\":\"KPI en marketing online\",\"datePublished\":\"2018-05-04T08:00:32+00:00\",\"dateModified\":\"2023-04-25T11:35:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\"},\"wordCount\":606,\"publisher\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\",\"name\":\"KPI en marketing online - ProfesionalHosting | blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg\",\"datePublished\":\"2018-05-04T08:00:32+00:00\",\"dateModified\":\"2023-04-25T11:35:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg\",\"contentUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg\",\"width\":800,\"height\":800,\"caption\":\"KPI en marketing online\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.profesionalhosting.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KPI en marketing online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#website\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/\",\"name\":\"ProfesionalHosting | blog\",\"description\":\"Blog sobre Hosting, Ecommerce, PrestaShop, Magento, WordPress, Joomla y Drupal.\",\"publisher\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.profesionalhosting.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#organization\",\"name\":\"Profesional Hosting\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png\",\"contentUrl\":\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png\",\"width\":360,\"height\":82,\"caption\":\"Profesional Hosting\"},\"image\":{\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profesionalhosting\",\"https:\/\/x.com\/hostingyvps\",\"https:\/\/www.youtube.com\/channel\/UCGm-8k07wzutzxT6Upvw5tQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/c283bfed4f721dbdec6cea7dcf671e9a\",\"name\":\"Antonio Torres\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87d127f5d7b133a346b65366703c0acb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87d127f5d7b133a346b65366703c0acb?s=96&d=mm&r=g\",\"caption\":\"Antonio Torres\"},\"description\":\"Director t\u00e9cnico de soporte especializado en Profesionalhosting | Experto en WordPress, Ecommerce y Prestashop.\",\"sameAs\":[\"https:\/\/x.com\/atowersg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI en marketing online - ProfesionalHosting | blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/","og_locale":"es_ES","og_type":"article","og_title":"KPI en marketing online - ProfesionalHosting | blog","og_description":"Los KPI en marketing online est\u00e1n intr\u00ednsecamente relacionados con las conversiones que son, a fin de cuentas, lo que buscamos con este [&hellip;]","og_url":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/","og_site_name":"ProfesionalHosting | blog","article_publisher":"https:\/\/www.facebook.com\/profesionalhosting","article_published_time":"2018-05-04T08:00:32+00:00","article_modified_time":"2023-04-25T11:35:37+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg","type":"image\/jpeg"}],"author":"Antonio Torres","twitter_card":"summary_large_image","twitter_creator":"@atowersg","twitter_site":"@hostingyvps","twitter_misc":{"Escrito por":"Antonio Torres","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#article","isPartOf":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/"},"author":{"name":"Antonio Torres","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/c283bfed4f721dbdec6cea7dcf671e9a"},"headline":"KPI en marketing online","datePublished":"2018-05-04T08:00:32+00:00","dateModified":"2023-04-25T11:35:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/"},"wordCount":606,"publisher":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/","url":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/","name":"KPI en marketing online - ProfesionalHosting | blog","isPartOf":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg","datePublished":"2018-05-04T08:00:32+00:00","dateModified":"2023-04-25T11:35:37+00:00","breadcrumb":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#primaryimage","url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg","contentUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2018\/04\/06.03.-PH.jpg","width":800,"height":800,"caption":"KPI en marketing online"},{"@type":"BreadcrumbList","@id":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/kpi-en-marketing-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.profesionalhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KPI en marketing online"}]},{"@type":"WebSite","@id":"https:\/\/www.profesionalhosting.com\/blog\/#website","url":"https:\/\/www.profesionalhosting.com\/blog\/","name":"ProfesionalHosting | blog","description":"Blog sobre Hosting, Ecommerce, PrestaShop, Magento, WordPress, Joomla y Drupal.","publisher":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.profesionalhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.profesionalhosting.com\/blog\/#organization","name":"Profesional Hosting","url":"https:\/\/www.profesionalhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png","contentUrl":"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/04\/2x-logo.png","width":360,"height":82,"caption":"Profesional Hosting"},"image":{"@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profesionalhosting","https:\/\/x.com\/hostingyvps","https:\/\/www.youtube.com\/channel\/UCGm-8k07wzutzxT6Upvw5tQ"]},{"@type":"Person","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/c283bfed4f721dbdec6cea7dcf671e9a","name":"Antonio Torres","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.profesionalhosting.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87d127f5d7b133a346b65366703c0acb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87d127f5d7b133a346b65366703c0acb?s=96&d=mm&r=g","caption":"Antonio Torres"},"description":"Director t\u00e9cnico de soporte especializado en Profesionalhosting | Experto en WordPress, Ecommerce y Prestashop.","sameAs":["https:\/\/x.com\/atowersg"]}]}},"_links":{"self":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts\/1883"}],"collection":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1883"}],"version-history":[{"count":0,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/posts\/1883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/media\/1884"}],"wp:attachment":[{"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profesionalhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}