{"id":1954,"date":"2018-07-05T12:00:49","date_gmt":"2018-07-05T10:00:49","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1954"},"modified":"2023-04-25T13:35:33","modified_gmt":"2023-04-25T11:35:33","slug":"la-estrategia-del-growth-hacking","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/la-estrategia-del-growth-hacking\/","title":{"rendered":"La estrategia del growth hacking"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/la-estrategia-del-growth-hacking\/#El_growth_hacking_y_las_capacidades_de_los_que_lo_aplican\" >El growth hacking y las capacidades de los que lo aplican<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/la-estrategia-del-growth-hacking\/#Tecnicas_de_growth_hacking\" >T\u00e9cnicas de growth hacking<\/a><\/li><\/ul><\/nav><\/div>\n<p>El <strong>growth hacking<\/strong> es una estrategia de mercadotecnia usada, sobre todo, en start-ups. La estrategia combina la capacidad anal\u00edtica, curiosidad y creatividad de los creadores para hacer crecer el n\u00famero de usuarios de la start-up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_growth_hacking_y_las_capacidades_de_los_que_lo_aplican\"><\/span>El growth hacking y las capacidades de los que lo aplican<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los que desarrollan esta metodolog\u00eda se hacen llamar growth hackers. Que equivaldr\u00eda a \u00abhackers del crecimiento\u00bb. Estas son las habilidades que necesitan para desempe\u00f1ar la tarea con ma\u00f1a.<\/p>\n<ul>\n<li><strong>Capacidad anal\u00edtica<\/strong>. Debe ser alguien que lo analice todo.\u00a0 Que tenga sus m\u00e9tricas bien estudiadas y siempre est\u00e9 buscando m\u00e1s datos para analizarlos y crear una imagen general de c\u00f3mo funciona todo.\u00a0 Es consciente que pueden surgir problemas inesperados y que haya elementos que funcionen o fallen por factores externos, de los que no se explican a primera vista. A\u00fan as\u00ed, es su trabajo estudiarlo en profundidad.<\/li>\n<li><strong>Curiosidad<\/strong>. Cuando el an\u00e1lisis anterior falla no hay que quedarse en \u00abalgo ha ocurrido por causas externas que no puedo controlar\u00bb. Hay que tener esa curiosidad por buscar por qu\u00e9 ocurren las cosas y mejorarlas. Por ejemplo,\u00a0 averiguar por qu\u00e9 se ha dado de baja de un suscriptor. Quiz\u00e1 ese sea el primero de muchos. Hay que llegar hasta el por qu\u00e9 de eso. Se han de saber las razones para mejorar. Tambi\u00e9n en los casos positivos, como en nuevos registros. Hay que buscar <a href=\"https:\/\/profesionalhosting.com\/blog\/marketing\/estrategias-de-marketing-3-casos-de-exito\/\" target=\"_blank\" rel=\"noopener nofollow\">optimizar la estrategia de marketing<\/a>.<\/li>\n<li><strong>Creatividad<\/strong>. Las campa\u00f1as de publicidad creativa son caras. El marketing en s\u00ed es caro. No se puede uno publicitar a coste 0 y esperar que eso tenga un buen crecimiento. Pero se puede intentar ser creativo para hacerlo a un coste m\u00ednimo.<\/li>\n<li>Otras capacidades. <strong>Es una persona con conocimientos en distintas \u00e1reas<\/strong>. No es un programador, no es un dise\u00f1ador, no es un especialista en ventas, sino que suele conocer un poco de todo y estar especializado en ciertos aspectos. Sabe de \u00a0m\u00e9tricas web\u00a0y de\u00a0redes sociales.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tecnicas_de_growth_hacking\"><\/span>T\u00e9cnicas de growth hacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Gamificaci\u00f3n<\/strong>. Consiste en crear peque\u00f1os juegos dentro de la red. Fomentan que los usuarios\u00a0 participen en la plataforma y la mantienen viva. Tambi\u00e9n aportan muchos datos a la start-up.<\/li>\n<li><strong>Freemium<\/strong>.\u00a0Consiste en\u00a0ofrecer una versi\u00f3n gratuita de tu producto, pero con ciertas limitaciones. Si esas limitaciones son un impedimento para el uso completo de la experiencia del producto puede que el cliente est\u00e9 dispuesto a pagar y tener acceso a la versi\u00f3n premium sin esas restricciones. Los mayores ejemplos de esta t\u00e9cnica son Dropbox, que es uno de los reyes del growth hacking (limita el espacio) y Spotify, que emite anuncios entre canciones.<\/li>\n<li><strong>Ventajas al referenciar el producto a terceros<\/strong>. Por ejemplo, Dropbox ofrece m\u00e1s espacio a quienes recomienden la aplicaci\u00f3n a su amigos. Hotmail tambi\u00e9n ofrec\u00eda servicio gratuito a otros mediante invitaci\u00f3n. Con esto la start-up gana nuevos suscriptores y a la vez fidelizan a los antiguos.<\/li>\n<li><strong>Invitaciones exclusivas<\/strong>.\u00a0Cuanto m\u00e1s exclusivo es algo m\u00e1s gente lo quiere y lo necesita. Es el quiero y no puedo y eso le viene bien a la estrategia de growth hacking. Aqu\u00ed tendr\u00edamos a Ello, la red social contraria a Facebook. Vero, la contraparte Instagram y Drip, que por el momento solo tiene betatesters de su servicio y una gran cola de gente esperando a que abra a m\u00e1s personas.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>El growth hacking es una estrategia de mercadotecnia usada, sobre todo, en start-ups. La estrategia combina la capacidad anal\u00edtica, curiosidad y creatividad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1954","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La estrategia del growth hacking - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/la-estrategia-del-growth-hacking\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La estrategia del growth hacking - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"El growth hacking es una estrategia de mercadotecnia usada, sobre todo, en start-ups. 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