{"id":1966,"date":"2018-07-26T12:00:53","date_gmt":"2018-07-26T10:00:53","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1966"},"modified":"2023-04-25T13:35:31","modified_gmt":"2023-04-25T11:35:31","slug":"como-maximizar-el-uso-de-google-analytics","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-maximizar-el-uso-de-google-analytics\/","title":{"rendered":"C\u00f3mo maximizar el uso de Google Analytics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-maximizar-el-uso-de-google-analytics\/#Como_maximizar_el_uso_de_Google_Analytics\" >C\u00f3mo maximizar el uso de Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-maximizar-el-uso-de-google-analytics\/#Informe_de_trafico\" >Informe de tr\u00e1fico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-maximizar-el-uso-de-google-analytics\/#Tipos_de_trafico\" >Tipos de tr\u00e1fico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-maximizar-el-uso-de-google-analytics\/#Informe_de_audiencia\" >Informe de audiencia<\/a><\/li><\/ul><\/nav><\/div>\n<p>No <strong>maximizar el uso de Google Analytics<\/strong> es estar malgastando el tiempo. Una herramienta tan completa merece que se le saque todo el provecho posible. Requiere un poco tiempo comprender todos los datos que nos ofrece, pero merece la pena. Si no est\u00e1s seguro de estar haci\u00e9ndolo, lee la entrada.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_maximizar_el_uso_de_Google_Analytics\"><\/span>C\u00f3mo maximizar el uso de Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deber\u00e1s sacarle partido mediante dos partes b\u00e1sicas: <strong>La audiencia y el tr\u00e1fico<\/strong>. La primera nos hablar\u00e1 sobre si hemos conseguido establecer correctamente el cliente objetivo. El tr\u00e1fico, en cambio, nos dir\u00e1 si hemos conseguido atraerles a nuestra web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Informe_de_trafico\"><\/span>Informe de tr\u00e1fico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Este se encuentra en la secci\u00f3n de Canales &gt; dentro de Adquisici\u00f3n &gt; Todo el tr\u00e1fico. Se puede visualizar, claramente, c\u00f3mo y de d\u00f3nde se genera tr\u00e1fico tu web. Puedes saber, a simple vista, cuales son los tipos de tr\u00e1fico en los que triunfas, como por ejemplo, redes sociales o por posicionamiento de Google, es decir, gracias al SEO. <strong>Es por eso que el maximizar el uso de Google Analytics, ser\u00e1 beneficioso. Se pueden analizar los datos al m\u00e1ximo y mejorarlos continuamente<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tipos_de_trafico\"><\/span>Tipos de tr\u00e1fico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Tr\u00e1fico directo<\/strong>. Deriva de las <strong>b\u00fasquedas que se hacen en las que se utiliza tu marca o tus art\u00edculos<\/strong>.\u00a0Permite\u00a0evaluar cuan fuerte es el\u00a0branding de tu marca y contenidos. Es un dato que alude a la popularidad. Tambi\u00e9n permite cuantificar el grado de fidelizaci\u00f3n de clientes asiduos.<\/p>\n<p><strong>Tr\u00e1fico Social<\/strong>.\u00a0 Imprescindible hoy en d\u00eda y con gran impacto en el resto., ya que del social se pasa al resto de tr\u00e1ficos. Los datos de este gr\u00e1fico permiten realizar un an\u00e1lisis de la estrategia de difusi\u00f3n seguida en las redes sociales. Se pueden ver picos de incrementos antes <a href=\"https:\/\/profesionalhosting.com\/blog\/marketing\/sorteos-y-concursos-para-atraer-a-tu-audiencia-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener nofollow\">buenas campa\u00f1as de marketing online<\/a>. Este tr\u00e1fico aporta visitas y lo m\u00e1s importante: conversi\u00f3n de objetivos.<\/p>\n<p><strong>Tr\u00e1fico Org\u00e1nico<\/strong>.\u00a0Se refiere al n\u00famero de\u00a0visitas que llegan\u00a0 a trav\u00e9s de Google. Es decir, por b\u00fasqueda org\u00e1nica, la que se deriva del SEO. Este dato es un indicador clave sobre buen uso de las palabras clave y sobre el posicionamiento que hayamos conseguido.<\/p>\n<p><strong>Tr\u00e1fico por referencia<\/strong>.\u00a0Si queremos ser referenciados, deberemos seguir una buena\u00a0<strong>estrategia de linkbuilding<\/strong>. En esta secci\u00f3n se pueden ver cuantas de las visitas de tu web vienen por enlaces de otras p\u00e1ginas, es decir, en referencia. Con esto veremos nuestra relevancia en el sector. Esto solo podemos saberlo al\u00a0maximizar el uso de Google Analytics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Informe_de_audiencia\"><\/span>Informe de audiencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El panel de audiencia contiene muchas m\u00e9tricas de vanidad, como el n\u00famero de visitas totales a la web. Sin embargo, hay otros datos muchos m\u00e1s importantes que analizar y mejorar.<\/p>\n<ul>\n<li><strong>Duraci\u00f3n de la sesi\u00f3n<\/strong>. Si este dato es muy peque\u00f1o para todo el contenido que ofreces, hay algo negativo. Deben quedarse en tu web el mayor tiempo posible. El SEO est\u00e1 muy bien, pero debes ofrecer un contenido de calidad para que los usuarios se queden.<\/li>\n<li><strong>Porcentaje de rebote<\/strong>. En este caso se busca reducir el porcentaje que nos ofrece google analytics. Los usuarios no deben llegar y saltar de nuestra web a los dos segundos.<\/li>\n<li><strong>Visitas recurrentes<\/strong>.\u00a0 Lo que importa no es tener muchos visitantes, sino que vuelvan. Fidelizarlos. Ver este dato y buscar aumentarlo nos ayuda a maximizar el uso de Google Analytics.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>No maximizar el uso de Google Analytics es estar malgastando el tiempo. Una herramienta tan completa merece que se le saque todo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo maximizar el uso de Google Analytics - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/marketing\/como-maximizar-el-uso-de-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo maximizar el uso de Google Analytics - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"No maximizar el uso de Google Analytics es estar malgastando el tiempo. 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