{"id":1968,"date":"2018-07-30T13:00:14","date_gmt":"2018-07-30T11:00:14","guid":{"rendered":"https:\/\/profesionalhosting.com\/blog\/?p=1968"},"modified":"2024-02-02T11:27:34","modified_gmt":"2024-02-02T10:27:34","slug":"hacer-el-analisis-de-la-competencia-en-marketing-online","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/","title":{"rendered":"Hacer el an\u00e1lisis de la competencia en marketing online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/#Como_hacer_el_analisis_de_la_competencia_en_marketing_online\" >C\u00f3mo hacer el an\u00e1lisis de la competencia en marketing online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/#Identifica_a_tus_competidores\" >Identifica a tus competidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/#Analisis_de_la_estrategia_de_precios\" >An\u00e1lisis de la estrategia de precios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/#Analisis_del_sitio_web_de_referencia\" >An\u00e1lisis del sitio web de referencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/#Analisis_SEO_y_SEM\" >An\u00e1lisis SEO y SEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/#Analisis_de_redes_sociales\" >An\u00e1lisis de redes sociales<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Siempre hay que hacer un <strong>an\u00e1lisis de la competencia en marketing online<\/strong> para saber que podemos mejorar sobre ellos. Hay unas herramientas clave que usar, unos beneficios que sacar y unos elementos que observar con detenimiento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_hacer_el_analisis_de_la_competencia_en_marketing_online\"><\/span>C\u00f3mo hacer el an\u00e1lisis de la competencia en marketing online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Identifica_a_tus_competidores\"><\/span>Identifica a tus competidores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay tres tipos de competencia que analizar pero muchos niveles dentro de ellos.<\/p>\n<ul>\n<li>Competencia directa: Aqu\u00ed la competencia es la marca por completo. Son aquellas similares a la tuya, con productos parecidos y mismos canales de distribuci\u00f3n. Son empresas con las que peleas por los clientes potenciales.<\/li>\n<li>Competencia indirecta: Lo com\u00fan con esta competencia es el mercado, los canales de distribuci\u00f3n y el perfil del cliente potencial (que no el objetivo). Lo diferente es el producto, que mantiene alguna similitud, pero no es lo mismo con el caso anterior.<\/li>\n<li>Competencia sustitutiva: Este tipo de competencia la hacen tan solo productos que satisfacen la misma necesidad principal, pero con atributos son diferentes.<\/li>\n<\/ul>\n<p>Hay que priorizar el an\u00e1lisis de competencia directa para el que se recomienda analizar de 5 y 10 marcas competidoras.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analisis_de_la_estrategia_de_precios\"><\/span>An\u00e1lisis de la estrategia de precios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A pesar de hacer todo mejor que la competencia, el precio final puede ser lo que el cliente mire antes de decantarse por un producto u otro. Es por eso que hay que estar incre\u00edblemente atentos a movimientos como rebajas. Tambi\u00e9n pueden hacer bajadas de precio por cambio de distribuidores.\u00a0Si hay precios que no podemos ver, habr\u00e1 que conseguirlos, ya que es ah\u00ed donde m\u00e1s terreno puede ganar la competencia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analisis_del_sitio_web_de_referencia\"><\/span>An\u00e1lisis del sitio web de referencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La plataforma que se use para hacer ventas o promocionarse es la base de la marca competidora. Important\u00edsimo hacer el an\u00e1lisis de la competencia en marketing online en este punto.<\/p>\n<ul>\n<li>La\u00a0<strong>experiencia de usuario<\/strong> hace referencia a la facilidad de usar la web y encontrar la informaci\u00f3n que se busca. Hay que buscar los puntos fuertes para implementarlos en la nuestra.<\/li>\n<li>La <strong>estrategia de contenidos<\/strong> aporta mucha informaci\u00f3n utilizable al hacer sobre ella un an\u00e1lisis de la competencia en marketing online. Los contenidos y su estrategia son la finromaci\u00f3n est\u00e1tica de la web y tambi\u00e9n publicaciones regular, por ejemplo, en un blog.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Analisis_SEO_y_SEM\"><\/span>An\u00e1lisis SEO y SEM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo mejor es <a href=\"https:\/\/profesionalhosting.com\/blog\/marketing\/diccionario-de-marketing-digital-10-terminos-que-debes-conocer\/\" target=\"_blank\" rel=\"noopener nofollow\">conocer t\u00e9rminos de marketing online<\/a>\u00a0para entender bien este punto.<br \/>\nUn an\u00e1lisis de la competencia en marketing online debe incluir:<\/p>\n<ul>\n<li>Estudio de\u00a0<strong>palabras clave<\/strong>. Hay herramientas sumamente \u00fatiles para la tarea como AdWords Keyword Planner. Tambi\u00e9n saltan a la vista\u00a0 visitar en los t\u00edtulos y apartados del sitio web.<\/li>\n<li>An\u00e1lisis de\u00a0<strong>posicionamiento<\/strong>. Ser los primero posicionados en Google al introducir las\u00a0palabras clave estudiadas es una gran ventaja sobre la competencia. Es donde hay que mejorar y luchar. Hay que atender tanto a resultados org\u00e1nicos (SEO) como a los de pago (SEM).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Analisis_de_redes_sociales\"><\/span>An\u00e1lisis de redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La presencia en redes es importante porque es parte del branding de las marcas competidoras. El an\u00e1lisis de la competencia en marketing online en este punto aporta mucha visi\u00f3n a su alcance. <strong>Hay que saber en qu\u00e9 redes se mueve y cuantos seguidores tiene en cada de ellas. Tambi\u00e9n fijarse en el nivel de engagement que tiene.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siempre hay que hacer un an\u00e1lisis de la competencia en marketing online para saber que podemos mejorar sobre ellos. Hay unas herramientas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[330,1],"tags":[],"class_list":["post-1968","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","category-noticias","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hacer el an\u00e1lisis de la competencia en marketing online - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/hacer-el-analisis-de-la-competencia-en-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacer el an\u00e1lisis de la competencia en marketing online - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"Siempre hay que hacer un an\u00e1lisis de la competencia en marketing online para saber que podemos mejorar sobre ellos. 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