{"id":2151,"date":"2019-02-14T18:59:48","date_gmt":"2019-02-14T17:59:48","guid":{"rendered":"https:\/\/www.profesionalhosting.com\/blog\/?p=2151"},"modified":"2023-04-25T13:35:23","modified_gmt":"2023-04-25T11:35:23","slug":"prestashop-vs-woocomerce","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/","title":{"rendered":"PrestaShop VS WooCommerce \u00bfCu\u00e1l elegir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#%C2%BFQue_es_Prestashop\" >\u00bfQu\u00e9 es Prestashop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#Caracteristicas_principales_de_Prestashop\" >Caracter\u00edsticas principales de Prestashop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#%C2%BFQue_es_WooCommerce\" >\u00bfQu\u00e9 es WooCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#%C2%BFComo_instalar_WooCommerce_en_tu_ordenador\" >\u00bfC\u00f3mo instalar WooCommerce en tu ordenador?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#Caracteristicas_especiales_de_Prestashop_y_WooCommerce\" >Caracter\u00edsticas especiales de Prestashop y WooCommerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#Diseno\" >Dise\u00f1o:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#Forma_de_pago_y_metodos_de_envio\" >Forma de pago y m\u00e9todos de env\u00edo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#Modulos_o_plugins\" >M\u00f3dulos o plugins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#%C2%BFElegir_PrestaShop_o_WooCommerce\" >\u00bfElegir PrestaShop o WooCommerce?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop-vs-woocomerce\/#Resumen\" >Resumen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Si deseas iniciarte en el mundo del marketing y deseas montar una tienda online, estas plataformas te ser\u00e1n de mucha utilidad, ya que sus caracter\u00edsticas funcionales te ayudar\u00e1n a expandir y mejorar la presentaci\u00f3n de ese negocio que tanto anhelas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, <strong>te explicar\u00e9 brevemente qu\u00e9 es Prestashop y WooCommerce<\/strong>, sus <strong>caracter\u00edsticas<\/strong>, <strong>funcionalidad<\/strong>, <strong>instalaci\u00f3n<\/strong>, <strong>dise\u00f1o<\/strong>, entre otros, donde <strong>aprender\u00e1s a instalar, configurar <\/strong>y disfrutar de tu propia p\u00e1gina web y, por ende, ofrecer tus servicios.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Prestashop\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es Prestashop?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Prestashop es una <strong>plataforma de comercio electr\u00f3nico<\/strong>, la cual ha sido <strong>dise\u00f1ada para peque\u00f1as, medianas o grandes empresas<\/strong> que se dediquen al comercio de productos online, que te permite personalizar tu tienda, seg\u00fan tus propias necesidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta plataforma cuenta con una data de 11 a\u00f1os aproximadamente, ya que fue lanzada al mercado en el 2007, por sus excelentes caracter\u00edsticas que la han posicionado como <strong>una de las plataformas m\u00e1s efectiva y completa en el mercado online<\/strong>, ofreciendo soluciones, seguridad y confianza en el comercio electr\u00f3nico a nivel mundial, tanto para los clientes como para ti.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caracteristicas_principales_de_Prestashop\"><\/span><span style=\"font-weight: 400;\">Caracter\u00edsticas principales de Prestashop<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, te mostrar\u00e9 las caracter\u00edsticas m\u00e1s fundamentales que esta plataforma ofrece a sus usuarios, entre ellas:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Atributos de producto:<\/strong> donde podr\u00e1s utilizar una serie de caracter\u00edsticas en un solo producto, entre ellos, talla, color, medidas, entre otros, as\u00ed como asignar una imagen, precio y stock del producto.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Reglas de descuentos:<\/strong> all\u00ed podr\u00e1s gestionar los descuentos que quieras colocarle a tus productos, dependiendo de las exigencias que pidan tus clientes.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Gesti\u00f3n avanzada de stock:<\/strong> all\u00ed gestionar\u00e1s la disponibilidad de tus productos, adem\u00e1s de las cantidades existentes en almac\u00e9n, pedidos, entre otros.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Productos virtuales:<\/strong> aqu\u00ed puedes vender tus productos tanto f\u00edsicos como descargables.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Modo cat\u00e1logo:<\/strong> especifica cu\u00e1les de los productos no est\u00e1n disponibles para la venta.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Comparador de producto:<\/strong> permite que el usuario seleccione los productos y pueda compararlos dependiendo de sus caracter\u00edsticas.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Modo vista r\u00e1pida:<\/strong> permite al usuario obtener una informaci\u00f3n detallada del producto con solo darle clic a la imagen.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Estad\u00edsticas:<\/strong> te permite acceder r\u00e1pidamente al panel de estad\u00edsticas donde ver\u00e1s toda la informaci\u00f3n que necesitas en cuanto a las ventas, clientes, productos vendidos, entre otros.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Multi-tienda:<\/strong> donde podr\u00e1s visualizar varias tiendas a la vez desde un mismo panel.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es importante acordarte que <strong>todas estas caracter\u00edsticas y funcionalidades no las tiene WooCommerce de casa<\/strong>, ya que para ello deber\u00e1s instalar un plugins donde podr\u00e1s gestionar las funciones de precios, multi-tienda, multi-lenguaje, comparador de productos, modo cat\u00e1logo, entre otros.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_WooCommerce\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es WooCommerce?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WooThemes, conocido actualmente como WooCommerce, es un <strong>plugin gratuito creado en el a\u00f1o 2011 con el prop\u00f3sito de vender plantillas dise\u00f1adas para WordPress<\/strong>. \u00a0Su \u00e9xito tan inesperado, logr\u00f3 revolucionar el comercio electr\u00f3nico, ya que a trav\u00e9s de sus plantillas, pudo transformar un sitio web en una tienda online sin muchas complicaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el a\u00f1o 2015, cambia su nombre a WooComerce, ya que la empresa Automatic, decide comprar este plugin con la intenci\u00f3n de expandir sus funciones de ventas a trav\u00e9s de las plantillas de WordPress, entre ellas, incluir productos para la venta en la web, ofrecer modalidades de pago, gestionar las formas y los gastos de los env\u00edos de los productos, dependiendo de la localidad, incluir la modalidad de los cupones de descuento, venta de productos digitales, stock de ventas, entre otros.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_instalar_WooCommerce_en_tu_ordenador\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo instalar WooCommerce en tu ordenador?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La instalaci\u00f3n es muy sencilla, ya que es el mismo procedimiento para instalar WordPress. En este caso, <strong>podr\u00e1s gestionar tu tienda online desde el panel de WordPress, siguiendo los siguientes pasos:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">En el men\u00fa que est\u00e1 ubicado en la parte izquierda del panel de administraci\u00f3n de tu WordPress, <strong>selecciona \u201cplugins\u201d.<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Una vez realizado el paso anterior, debes darle clic en el bot\u00f3n <strong>\u201cAgregar nuevo\u201d<\/strong> que est\u00e1 en la p\u00e1gina del \u201cplugin\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>En la barra de b\u00fasqueda, escribe \u201cWooCommerce\u201d<\/strong>, luego presiona el bot\u00f3n <strong>\u201cinstalar\u201d y \u201cActivar\u201d.<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una vez que hayas realizado estos pasos, el sistema te enviar\u00e1 un mensaje d\u00e1ndote la bienvenida a WooCommerce y empezar\u00e1s a disfrutar de todos los beneficios y sorpresas que esta plataforma tiene para ti.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caracteristicas_especiales_de_Prestashop_y_WooCommerce\"><\/span><span style=\"font-weight: 400;\">Caracter\u00edsticas especiales de Prestashop y WooCommerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ahora bien, te mostrar\u00e9 cu\u00e1les son las caracter\u00edsticas principales de estas dos plataformas en cuanto a dise\u00f1o, formas de pago y env\u00edo, as\u00ed como sus m\u00f3dulos. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diseno\"><\/span><b>Dise\u00f1o:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En ambas plataformas podr\u00e1s usar diferentes temas y realizar un dise\u00f1o a tu medida, ya que est\u00e1n creadas para facilitar un dise\u00f1o propio, dependiendo de tus necesidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, con <strong>Prestashop podr\u00e1s tener cualquier tema y dise\u00f1o en tu tienda online<\/strong>, facilitando el reconocimiento de tus usuarios a la hora de elegir una tienda online que cumpla con las expectativas de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cambio, con <strong>WooCommerce, el usuario o cliente,<\/strong> no tendr\u00e1 la misma aceptaci\u00f3n, ya que la mayor\u00eda de las veces, la p\u00e1gina no tiene buena resoluci\u00f3n en cuanto a calidad de imagen, por lo tanto, puedes correr el riesgo de que termine abandonando la p\u00e1gina.<\/span><\/p>\n<p>Esto se debe a la gran diversidad de temas disponibles para Woocommerce, que algunos pueden tener dicho problema en cuanto al dise\u00f1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Forma_de_pago_y_metodos_de_envio\"><\/span><b>Forma de pago y m\u00e9todos de env\u00edo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Este es un punto importante, ya que permite facilitar a los clientes el acceso a los productos de tu tienda desde cualquier parte donde se encuentre, entre ellos, PayPal, transferencias y contra reembolso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a los m\u00e9todos de env\u00edo, <strong>Prestashop de casa establece diferentes costos de env\u00edo, dependiendo del peso, tama\u00f1o, costo de la compra, grupo de usuarios y zona o lugar de env\u00edo, dependiendo de la zona donde residas.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cambio, con <strong>WooCommerce de casa no te permite fijar diversos costes de env\u00edos, ya que necesitar\u00e1s instalar un m\u00f3dulo adicional, donde te permita ampliar tu red de mercado.<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Modulos_o_plugins\"><\/span><b>M\u00f3dulos o plugins<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Permiten incorporar nuevas funciones en tu tienda online, ya que a<strong>mbas plataformas cuentan con diversos m\u00f3dulos gratuitos y pago<\/strong>s, que te permitir\u00e1n a\u00f1adir nuevas funciones en tu tienda, entre ellas, <strong>marketing, ventas, afiliaci\u00f3n, m\u00e9todos de pago, transporte, entre otros.<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFElegir_PrestaShop_o_WooCommerce\"><\/span>\u00bfElegir PrestaShop o WooCommerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien, vamos a tomar al decisi\u00f3n final sobre que elegir entre estas d<strong>os grandes plataformas seg\u00fan las necesidades.<\/strong><\/p>\n<ul>\n<li><strong>PrestaShop:<\/strong><\/li>\n<\/ul>\n<p>En mi opini\u00f3n PrestaShop es una buena plataforma cuanto <strong>tu linea de negocio es clara y amplia<\/strong>, es decir, tienes muchos productos y <strong>tu web esta enfocada 100% a la conversi\u00f3n de producto f\u00edsico, necesitando env\u00edos.<\/strong><\/p>\n<ul>\n<li><strong>WooCommerce<\/strong>:<\/li>\n<\/ul>\n<p>En mi opini\u00f3n WooCommerce es una buena herramienta, pero la suelo usar cuando tengo <strong>tiendas peque\u00f1as o webs que han pasado de ser informativas a tiendas <\/strong>no muy grandes de productos f\u00edsicos.<\/p>\n<p>Con no muy grandes me refiero a t<strong>iendas de 100 a 500 productos<\/strong>, y no es porque <strong>WooCommerce<\/strong> no valga para m\u00e1s productos, sino porque no es un CMS para tiendas onlince espec\u00edfico.<\/p>\n<p>Es un <strong>gestor de contenidos con un plugin o varios plugin para poder comercializar productos.<\/strong><\/p>\n<p>En cambio <strong>PrestaShop si es un CMS para tiendas<\/strong>, todos los plugins\/complementos que <strong>se venden en su tienda, y est\u00e1n revisados y aprobados por PrestaShop,<\/strong> ya que los sistemas de verificaci\u00f3n de plugins son <strong>mucho m\u00e1s rigurosos por parte de PrestaShop que de WooCommerce.<\/strong><\/p>\n<p>En cambio si queremos integrar una tienda peque\u00f1a a nuestra web, o queremos vender servicios WooCoomerce es m\u00e1s que valido para esta funci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Resumen\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los dos son unos buenos gestores de contenido, pero cada uno se especializa en un apartado.<\/p>\n<p>Me quedo con <strong>PrestaShop cuando:<\/strong><\/p>\n<ul>\n<li><strong>Tiendas grandes &gt;500 productos<\/strong><\/li>\n<li><strong>Vendo productos f\u00edsicos con muchas configuraciones de envi\u00f3<\/strong><\/li>\n<li><strong>Tengo una empresa que me puede ayudar con los problemas<\/strong><\/li>\n<\/ul>\n<p>Me quedo con <strong>WooCommece cuando:<\/strong><\/p>\n<ul>\n<li><strong>Tiendas peque\u00f1as &lt;500 productos<\/strong><\/li>\n<li><strong>Vendo info-productos o servicios<\/strong><\/li>\n<li><strong>Mis gesti\u00f3n de env\u00edos no es complicada o no necesito una gran configuraci\u00f3n<\/strong><\/li>\n<\/ul>\n<p>Si este post te ha servido de ayuda te dejo un enlace hacia sus servidores correspondientes,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si deseas iniciarte en el mundo del marketing y deseas montar una tienda online, estas plataformas te ser\u00e1n de mucha utilidad, ya [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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