{"id":2926,"date":"2023-02-20T13:56:14","date_gmt":"2023-02-20T12:56:14","guid":{"rendered":"https:\/\/www.profesionalhosting.com\/blog\/?p=2926"},"modified":"2023-06-08T11:14:09","modified_gmt":"2023-06-08T09:14:09","slug":"curso-prestashop-1-7-actualizado-08-configurar-marcas-y-proveedores","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/curso-prestashop-1-7-actualizado-08-configurar-marcas-y-proveedores\/","title":{"rendered":"Curso PrestaShop 1.7 ACTUALIZADO #08 C\u00f3mo configurar marcas y proveedores"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/curso-prestashop-1-7-actualizado-08-configurar-marcas-y-proveedores\/#Marcas_y_proveedores_en_Prestashop\" >Marcas y proveedores en Prestashop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/curso-prestashop-1-7-actualizado-08-configurar-marcas-y-proveedores\/#Proveedores_en_Prestashop\" >Proveedores en Prestashop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/curso-prestashop-1-7-actualizado-08-configurar-marcas-y-proveedores\/#Gestion_de_marcas_en_el_BackOffice\" >Gesti\u00f3n de marcas en el BackOffice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/curso-prestashop-1-7-actualizado-08-configurar-marcas-y-proveedores\/#Visualizar_las_marcas_en_la_tienda\" >Visualizar las marcas en la tienda<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Continuamos con nuestro <strong>curso de Prestashop 1.7 actualizado<\/strong> donde veremos en este octavo v\u00eddeo c\u00f3mo <strong>gestionar y configurar las marcas y proveedores<\/strong> en nuestra tienda. Puedes ver la serie completa del curso en <a href=\"https:\/\/bit.ly\/3Y4LFnO\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">este enlace<\/a>.<\/p>\n\n\n\n<p>Recordamos que la continuaci\u00f3n de esta serie de v\u00eddeos est\u00e1 realizada bajo Prestashop 1.7.8.7 y el tema visual por defecto, <em>Classic<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marcas_y_proveedores_en_Prestashop\"><\/span>Marcas y proveedores en Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un resumen muy r\u00e1pido:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Las <strong>marcas<\/strong> est\u00e1n enfocadas al <strong>frontend<\/strong><\/li>\n\n\n\n<li>Los <strong>proveedores<\/strong> est\u00e1n enfocados al <strong>backend<\/strong>Como nota de inter\u00e9s, las marcas y proveedores son grupos donde podremos asignar <strong>descuentos de manera masiva<\/strong> a alguna de ellas en particular, al igual que ocurre con las <strong>categor\u00edas<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"has-black-color has-text-color\">Como nota de inter\u00e9s, las marcas y proveedores son grupos donde podremos asignar <strong>descuentos de manera masiva<\/strong> a alguna de ellas en particular, al igual que ocurre con las <strong><a href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/curso-prestashop-1-7-actualizado-07-como-configurar-categorias\/\" target=\"_blank\" rel=\"noreferrer noopener\">categor\u00edas de la tienda<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proveedores_en_Prestashop\"><\/span>Proveedores en Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aclaraci\u00f3n realizada, vamos a centrarnos en las marcas, pues es la informaci\u00f3n que vamos a presentar en tienda y a nuestros clientes; veremos c\u00f3mo gestionarlas y sus utilidades.<\/p>\n\n\n\n<p>Respecto a los <strong>proveedores<\/strong>, en el caso de no tener ninguno, por ejemplo, vendemos productos propios, es interesante dar nuestra marca de alta como proveedor, para tener asignado a los productos nuestro distribuidor.<\/p>\n\n\n\n<p>Podemos asignar un proveedor a un producto desde ruta <strong>Cat\u00e1logo &gt; Productos &gt; Editar producto &gt; Pesta\u00f1a \u201cOpciones\u201d<\/strong>; tendremos, adem\u00e1s, un campo para referencia interna y el precio que nos cobra el distribuidor por dicho producto.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"1449\" src=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto.jpg\" alt=\"\" class=\"wp-image-2928\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto.jpg 950w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto-197x300.jpg 197w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto-671x1024.jpg 671w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto-768x1171.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto-696x1062.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-opciones-producto-275x420.jpg 275w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">Edici\u00f3n de producto, pesta\u00f1a \u201cOpciones\u201d, vista del apartado \u201cDistribuidor\u201d.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gestion_de_marcas_en_el_BackOffice\"><\/span>Gesti\u00f3n de marcas en el BackOffice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las marcas van a ser muy \u00fatiles puesto que act\u00faan como un gran segundo filtro, despu\u00e9s de las categor\u00edas de la tienda.<\/p>\n\n\n\n<p>Podremos a\u00f1adir la informaci\u00f3n a la p\u00e1gina de marca, con enlaces o banners en su descripci\u00f3n, o enlaz\u00e1ndolos desde secciones que sean de inter\u00e9s, como promoci\u00f3n de marca, etc.<\/p>\n\n\n\n<p>Para dar de<strong> alta una nueva marca <\/strong>en el BackOffice, accedemos a la ruta <strong>Cat\u00e1logo &gt; Marcas y Proveedores &gt;<\/strong> y pulsamos sobre el bot\u00f3n \u201cA\u00f1adir nueva marca\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"679\" src=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca.jpg\" alt=\"\" class=\"wp-image-2929\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca.jpg 950w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca-300x214.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca-768x549.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca-100x70.jpg 100w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca-696x497.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-nueva-marca-588x420.jpg 588w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">Secci\u00f3n \u201cA\u00f1adir nueva marca\u201d en Cat\u00e1logo del <em>backoffice<\/em>.<\/figcaption><\/figure>\n\n\n\n<p>Necesitaremos una <strong>descripci\u00f3n<\/strong> de la marca y las <strong>etiquetas meta<\/strong> necesarias; una imagen con el logotipo ser\u00eda id\u00f3neo. Una vez demos de alta la marca, la podremos asignar a los productos que deseemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visualizar_las_marcas_en_la_tienda\"><\/span>Visualizar las marcas en la tienda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dependiendo de la plantilla usada, en nuestro caso tenemos el tema <em>Classic<\/em>, disponemos de un enlace desde la pesta\u00f1a de detalle del producto. Al pulsar en ella nos llevar\u00e1 a la nueva marca y podremos visualizar toda la info. Como hemos aplicado la marca a un producto, aparecer\u00e1 justo debajo de la info de marca, todos los productos que lleven asignada dicha marca.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"730\" src=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca.jpg\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca.jpg 950w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca-300x231.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca-768x590.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca-80x60.jpg 80w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca-696x535.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-pagina-marca-547x420.jpg 547w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">Visualizaci\u00f3n de la nueva marca en tienda.<\/figcaption><\/figure>\n\n\n\n<p>Adicionalmente se podr\u00e1 a\u00f1adir bloques con enlaces a estas categor\u00edas, modificar bloques existentes, enlazar slides o banner, etc, todo depender\u00e1 de los m\u00f3dulos usados y sus posiciones.<\/p>\n\n\n\n<p><strong>Respecto a las URLs de marcas<\/strong>, por defecto Prestashop tiene la p\u00e1gina \u201cmarcas\u201d establecida con el slug o URL \u201cbrands\u201d; podremos cambiar este ajuste desde la secci\u00f3n <strong>Par\u00e1metros de la tienda &gt; Tr\u00e1fico &amp; SEO<\/strong>, localizando la p\u00e1gina y ajustando la URL reescrita que necesitemos.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"593\" src=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-url-marca.jpg\" alt=\"\" class=\"wp-image-2931\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-url-marca.jpg 950w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-url-marca-300x187.jpg 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-url-marca-768x479.jpg 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-url-marca-696x434.jpg 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2023\/02\/curso-prestashop-1.7-actualizado-08-configurar-marcas-proveedores-url-marca-673x420.jpg 673w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">Ajustes de la p\u00e1gina \u201cmarcas\u201d.<\/figcaption><\/figure>\n\n\n\n<p>Os dejamos con el v\u00eddeo actualizado de c\u00f3mo gestionar las marcas y proveedores en Prestashop.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Curso PrestaShop 1.7 (Actualizado) #08 C\u00f3mo gestionar marcas y proveedores\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3J-NRpq0zFQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Octavo v\u00eddeo de nuestro curso de Prestashop 1.7 actualizado donde veremos c\u00f3mo gestionar y configurar las marcas y proveedores de nuestra tienda.<\/p>\n","protected":false},"author":40,"featured_media":2927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[126,2],"tags":[19],"class_list":["post-2926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cms","category-prestashop","tag-prestashop-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas y proveedores en Prestashop 1.7 - Profesional Hosting<\/title>\n<meta name=\"description\" content=\"Octavo v\u00eddeo de nuestro curso de Prestashop 1.7 actualizado donde vemos c\u00f3mo gestionar y configurar las marcas y proveedores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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