{"id":808,"date":"2016-12-29T16:52:34","date_gmt":"2016-12-29T15:52:34","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=808"},"modified":"2023-04-25T13:36:40","modified_gmt":"2023-04-25T11:36:40","slug":"practicidad-comodidad-claves-ecommerce","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/ecommerce\/practicidad-comodidad-claves-ecommerce\/","title":{"rendered":"La practicidad y la comodidad en la compra, claves en el ecommerce"},"content":{"rendered":"<p>El sector ecommerce hace <strong>balance de lo que ha sido el a\u00f1o 2016 y c\u00f3mo han evolucionado los h\u00e1bitos de los compradores<\/strong>, mientras contin\u00faa haciendo caja, especialmente por los regalos de la \u00e9poca navide\u00f1a. El crecimiento es innegable, y la compra online ha dejado de ser la alternativa frente a la f\u00edsica. La Comisi\u00f3n Nacional de los Mercados y de la Competencia anunciaba recientemente que durante el primer trimestre de 2016 el comercio electr\u00f3nico en Espa\u00f1a super\u00f3 los 5.400 millones de euros, un 21.5% m\u00e1s que el a\u00f1o anterior.<\/p>\n<p>Seg\u00fan el estudio anual elaborado por IAB Spain y Elogia, en Espa\u00f1a <strong>el 74% de los internautas realizan compras online<\/strong>, lo que supone una cifra superior a las 15 millones de personas entre 16 y 60 a\u00f1os. Estos, cruzando la cantidad con el estudio global de \u2018Tendencias de consumo en Navidad\u2019 elaborado por la consultora TNS para eBay, <strong>se gastar\u00e1n durante estas fechas navide\u00f1as un total de 248\u20ac de media solo en comercio electr\u00f3nico<\/strong>.<\/p>\n<p>El perfil del comprador online tienen un contacto activo y continuado con los medios y soportes m\u00e1s digitales: el 98% utiliza alguna red social y el 77% hace uso de aplicaciones de mensajer\u00eda. Adem\u00e1s, en su mayor\u00eda, se corresponde con una persona cualificada con estudios universitarios y que se encuentra trabajando. Respecto a la edad en promedio se sit\u00faa en 38 a\u00f1os, el 42% de los compradores online tienen entre 31 y 44 a\u00f1os.<\/p>\n<p>El informe elaborado por IAB tambi\u00e9n analiza la frecuencia de compra y el gastro promedio con una conclusi\u00f3n clara: <strong>disminuye el promedio aunque aumenta ligeramente el precio final del ticket<\/strong>. Mientras que en el a\u00f1o 2015 la frecuencia de compra mensual se situaba en 2,8 veces, en 2016 disminuy\u00f3 hasta las 2,4 veces al mes. Por otra parte, el gasto medio aument\u00f3 en 5 euros pasando de 70 en 2015 a 75\u20ac en el a\u00f1o actual.<\/p>\n<p>Entre los motivos de compra online nos encontramos uno principal, se\u00f1alado en ambos estudios analizados: <strong>la practicidad y comodidad<\/strong>. Adquirir el producto o servicio que deseamos, en cualquier momento, a cualquier hora y desde cualquier dispositivo es clave para el \u00e9xito del ecommerce. Otros motivos destacados son la facilidad del proceso, las ofertas exclusivas de internet y el ahorro de tiempo.<\/p>\n<p>Las categor\u00edas m\u00e1s compradas online vuelven a ser <strong>los viajes, el ocio y la tecnolog\u00eda<\/strong>, seguido de moda, alimentaci\u00f3n y hogar en un segundo foco de inter\u00e9s. Curiosamente, los compradores online tienden en mayor proporci\u00f3n a adquirir productos f\u00edsicos antes que servicios, quedando muy por detr\u00e1s el servicio digital, entendiendo este como software, juegos online, pel\u00edculas, m\u00fasica, etc.).<\/p>\n<p>Estas navidades las mujeres se decantar\u00e1n por comprar y regalar m\u00e1s productos relacionados con la moda, los libros, las joyas y la cosm\u00e9tica. Mientras tanto, los hombres buscar\u00e1n gadgets, moda y vidoejuegos. Adem\u00e1s el 19% de los espa\u00f1oles reconoce preferir regalos experienciales como los viajes, la categor\u00eda m\u00e1s comprada como hemos indicado anteriormente.<\/p>\n<p>Tanto el estudio de IAB como el de la consultora TNS, incluso el informe de la Comisi\u00f3n Nacional de los Mercados y de la Competencia, llegan a una misma conclusi\u00f3n, clara y contundente: <strong>el crecimiento del ecommerce es imparable.<\/strong><\/p>\n<p>\u00bfQuieres dar el paso y montar tu propia tienda digital pero no sabes c\u00f3mo hacerlo? \u00bfTe han hablado de las ventajas de Prestashop y quieres saber m\u00e1s? \u00bfTe gustar\u00eda debatir con profesionales sobre este CMS y dar a conocer tu experiencia? Si es tu caso, desde ProfesionalHosting queremos invitarte al primer <a href=\"http:\/\/profesionalhosting.com\/blog\/noticias-ph\/meetup-prestashop-almeria\/\" target=\"_blank\" rel=\"nofollow\"><strong>Meetup Prestashop en Almer\u00eda<\/strong><\/a>. \u00a1No lo dudes e <a href=\"https:\/\/www.meetup.com\/es-ES\/meetup-prestashop-almeria\/\" target=\"_blank\" rel=\"nofollow\">inscr\u00edbete<\/a>!<\/p>\n<p><a href=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-809\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce-410x1024.png\" alt=\"claves-ecommerce\" width=\"410\" height=\"1024\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce-410x1024.png 410w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce-120x300.png 120w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce-768x1920.png 768w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce-696x1740.png 696w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce-168x420.png 168w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2016\/12\/claves-ecommerce.png 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 15 millones de personas en Espa\u00f1a ya realizan compras online, un sector que ha continuado en crecimiento durante el a\u00f1o 2016. <\/p>\n","protected":false},"author":2,"featured_media":811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[184,58],"class_list":["post-808","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","tag-compra-online","tag-ecommerce-2","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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