{"id":831,"date":"2017-01-25T19:21:48","date_gmt":"2017-01-25T18:21:48","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=831"},"modified":"2024-02-02T11:34:07","modified_gmt":"2024-02-02T10:34:07","slug":"congreso-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/noticias\/congreso-marketing-digital\/","title":{"rendered":"Congreso Marketing Digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/congreso-marketing-digital\/#Los_Ponentes\" >Los Ponentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/congreso-marketing-digital\/#Agenda\" >Agenda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.profesionalhosting.com\/blog\/noticias\/congreso-marketing-digital\/#Ubicacion\" >Ubicaci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Desde ENAE Business School han organizado un congreso de Marketing Digital en la provincia de Murcia.<\/p>\n<p><!--more--><\/p>\n<p>ENAE Business School es una Escuela de Negocios con m\u00e1s de 25 a\u00f1os de experiencia impartiendo formaci\u00f3n en gesti\u00f3n y direcci\u00f3n de empresas y son los organizadores principales de este congreso de marketing online.<\/p>\n<p>En este congreso se expondr\u00e1n los temas de m\u00e1s actualidad y tendencia del marketing digital de estos momentos. El evento tendr\u00e1 lugar el 11 de febrero de 2017.<\/p>\n<p>Un d\u00eda antes del congreso, y para calentar los motores, se ofrece la posibilidad de realizar dos seminarios donde se podr\u00e1n aplicar los conocimientos a cualquier proyecto digital.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_Ponentes\"><\/span>Los Ponentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Alicia Broncal:<\/strong> Digital &amp; SEO Analyst en Play Hawkers. Consultora digital, analista y optimizaci\u00f3n de campa\u00f1as, CRO, implementaci\u00f3n GTM y SEO. Actualmente es la responsable de anal\u00edtica y SEO en Hawkers.<\/p>\n<p><strong>Antonio Parra:<\/strong> Responsable de Desarrollo de Audiencias y SEO en ABC.es<br \/>\nIngeniero inform\u00e1tico con m\u00e1s de 9 a\u00f1os trabajando en Internet en proyectos como marca.com, rtve.es, hoteles.net, motor.es, tiempo.com, hispasonic.com, guitarristas.info, tutellus.com entre otros.<br \/>\nDesarrollador web especializado en SEO, negocio online, ecommerce, UX, analytics y estrategia digital. Obsesionado con el estudio del comportamiento de los usuarios en la web.<\/p>\n<p><strong>F\u00e9lix Ros:<\/strong> SEM Manager en PcComponentes<br \/>\nGestor con amplia experiencia a nivel nacional e internacional en campa\u00f1as de Google Adwords y publicidad en redes sociales, en los sectores de tecnolog\u00eda, ocio, turismo y moda. En la actualidad, es el responsable de publicidad online en PcComponentes (Google Adwords, Facebook Ads y Anal\u00edtica web).<\/p>\n<p><strong>Miguel L\u00f3pez:<\/strong> Miguel L\u00f3pez es director de la agencia de marketing online MOV Marketing, director del Congreso SEO Profesional, encuentro anual de profesionales desde 2010, y Director del M\u00e1ster SEO\/SEM.<br \/>\nAutor del &#8216;Libro SEO: Posicionamiento en Buscadores&#8217; en 2011, lleva a\u00f1os trabajando en el an\u00e1lisis y posicionamiento de proyectos en Internet.<\/p>\n<p><strong>\u00d3scar Rodr\u00edguez:<\/strong> Consultor independiente en Marketing Digital, especializado en Anal\u00edtica web y posicionamiento en buscadores (SEO\/SEM).<\/p>\n<p><strong>Rafael D\u00edez:<\/strong> Rafael D\u00edez es SEO Specialist en Uvinum, el mayor marketplace de vinos y destilados de Europa, y anteriormente ha trabajado en tiendas online como El Armario de la Tele y grandes en medios de comunicaci\u00f3n como RTVE.<br \/>\nEspecializado en SEO t\u00e9cnico, y centrado en sitios web internacionales, multi-idioma y multi-pais, ayuda a compa\u00f1\u00edas de tama\u00f1o medio y grande, desde startups a ecommerce, a maximizar su visibilidad org\u00e1nica y a conseguir tr\u00e1fico relevante y conversiones desde buscadores.<\/p>\n<p><strong>Eduardo S\u00e1nchez:<\/strong> Ingeniero inform\u00e1tico especializado en SEM y Anal\u00edtica Web con sus poyectos MakingSEM y Estrategas Web donde realiza formaci\u00f3n, consultor\u00eda y gesti\u00f3n de grandes cuentas como ONO, Decathlon, Segittur..<\/p>\n<p><strong>Antonio Torres:<\/strong> Director de Soporte Especializado de ProfesionalHosting, programador con m\u00e1s de 8 a\u00f1os de experiencia en los cuales me he especializado en diferentes CMS (WordPress, Prestashop&#8230;). Obsesionado en la mejora del rendimiento, amante de la seguridad inform\u00e1tica y SEO aficionado.<br \/>\nActualmente dedicado casi en exclusiva en I+D de ProfesionalHosting as\u00ed como mejorar la calidad de servicio a nivel de programaci\u00f3n de todos nuestros clientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agenda\"><\/span>Agenda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Viernes 10 de febrero de 2017:<\/strong><\/p>\n<p>Seminarios profesionales impartidos en las instalaciones de ENAE Business School con una duraci\u00f3n de 3 horas.<\/p>\n<ul>\n<li>A las 17:00 \u00d3scar Rodr\u00edguez realizara un seminario sobre la introducci\u00f3n Google Tag Manager en tu estrategia de medici\u00f3n.<\/li>\n<li>A las 17:00 Miguel L\u00f3pez realizar\u00e1 un seminario de An\u00e1lisis de campa\u00f1as SEO y PPC con Excel Avanzado<\/li>\n<\/ul>\n<p>El coste de los seminarios son de 45\u20ac, puedes inscribirte en <a href=\"http:\/\/www.enae.es\/congreso-marketing-digital-meeting-enae\/\" target=\"_blank\" rel=\"nofollow noopener\">este enlace.<\/a><\/p>\n<p><strong>S\u00e1bado 11 de febrero de 2017:<\/strong><\/p>\n<ul>\n<li><strong> 9:00-9:20<\/strong> Entrada y Acreditaci\u00f3n<\/li>\n<li><strong>9:20-9:30<\/strong> Bienvenida al EN@E Digital Meeting<\/li>\n<li><strong>9:35-10:20<\/strong> SEO Mobile (ANTONIO PARRA)<\/li>\n<li><strong>10:25-11:10<\/strong> Publicidad online eficiente para ecommerce con peque\u00f1o presupuesto (F\u00c9LIX ROS)<\/li>\n<li><strong>11:10-11:40<\/strong> CAF\u00c9<\/li>\n<li><strong>11:45-12:30<\/strong> Lean Marketing Strangers things in my funnel (ALICIA BROCAL)<\/li>\n<li><strong>12:35-13:20<\/strong> Como mejorar WPO en WordPress (ANTONIO TORRES)<\/li>\n<li><strong>13:20-15:30<\/strong> COMIDA<\/li>\n<li><strong>15:35-16:20<\/strong> Datastudio: Dashboards profesionales a tu alcance (\u00d3SCAR RODR\u00cdGUEZ)<\/li>\n<li><strong>16:25-17:10<\/strong> B\u00fasqueda por voz (RAFAEL D\u00cdEZ)<\/li>\n<li><strong>17:10-17:40<\/strong> CAF\u00c9<\/li>\n<li><strong>17:45-18:30<\/strong> Google Analytics como centro de la anal\u00edtica de tu negocio (EDUARDO S\u00c1NCHEZ)<\/li>\n<li><strong>18:35-19:20<\/strong> Link Building Avanzado &#8211; Topic SEO (MIGUEL L\u00d3PEZ)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ubicacion\"><\/span>Ubicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ser\u00e1 celebrado en el edificio Maria Center ubicado en:<br \/>\nAv. Dr. Pedro Guill\u00e9n, 5, 30100 Murcia<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m14!1m8!1m3!1d25150.746866990175!2d-1.145459!3d38.004114!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x0%3A0xd82698e966b21b5d!2sMarla+Center!5e0!3m2!1ses!2ses!4v1486577613313\" width=\"100%\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p>Si deseas asistir puedes comprar tu entrada y ampliar informaci\u00f3n en el <a href=\"http:\/\/www.enae.es\/congreso-marketing-digital-meeting-enae\/\" target=\"_blank\" rel=\"nofollow noopener\">siguiente enlace<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Desde ENAE Business School han organizado un congreso de Marketing Digital en la provincia de Murcia.<\/p>\n","protected":false},"author":2,"featured_media":832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,86],"tags":[193,194,89,83],"class_list":["post-831","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-noticias","category-seo","tag-congreso-marketing-digital","tag-enae","tag-marketing","tag-seo","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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