{"id":957,"date":"2017-05-05T12:08:45","date_gmt":"2017-05-05T10:08:45","guid":{"rendered":"http:\/\/profesionalhosting.com\/blog\/?p=957"},"modified":"2023-04-25T13:36:34","modified_gmt":"2023-04-25T11:36:34","slug":"prestashop-day-2017","status":"publish","type":"post","link":"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/prestashop-day-2017\/","title":{"rendered":"PrestaShop Day: debates y networking en torno a la plataforma l\u00edder en ecommerce"},"content":{"rendered":"<p>Madrid ha acogido, por segundo a\u00f1o consecutivo, la celebraci\u00f3n del evento referente en comercio electr\u00f3nico: <strong>PrestaShop Day<\/strong>. Agencias web, dise\u00f1adores, desarrolladores, vendedores y pymes se han reunido en el Teatro Goya durante todo el jueves 4 de mayo para analizar la plataforma de ecommerce y debatir todas las tendencias del momento.<\/p>\n<p><strong>Bertrand Amaraggi<\/strong>, Director General en Espa\u00f1a de PrestaShop, ha dado la bienvenida a los asistentes al evento recordando las cifras de la plataforma de ecommerce. \u201cEspa\u00f1a es el segundo mercado mundial de PrestaShop con <strong>m\u00e1s de 45.000 tiendas online<\/strong>\u201d, declaraba el experto.<\/p>\n<p>La jornada ha dado inicio con una mesa redonda en torno a la escalabilidad de los negocios en la que han participado <strong>Carmen Ram\u00edrez Moreno<\/strong>, de Paypal; <strong>Paola Amoruso<\/strong>, de Google; <strong>Ra\u00fal Lleber\u00eda<\/strong>, de Jugueter\u00edas Drim; y <strong>Fernando Criado<\/strong>, de L\u00ednea Gr\u00e1fica. \u201cLa inversi\u00f3n en marketing es m\u00e1s importante que la dedicada a la tienda online\u201d, declaraba este \u00faltimo experto, Fernando Criado, adelantando as\u00ed otro de los temas que despu\u00e9s tendr\u00edan protagonismo de forma individual: el marketing online.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XBxID8Q-jUE\" width=\"650\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Para hablar de este tema los asistentes han podido disfrutar de la ponencia de <strong>Jos\u00e9 Facchin<\/strong>, consultor de marketing digital y posicionamiento web. \u201c<strong>El contenido es el reino donde el usuario debe ser feliz<\/strong>\u201d, afirmaba el experto. Recomendaciones y t\u00e9cnicas SEO, dise\u00f1o de negocios digitales, c\u00f3mo mejorar la experiencia de los pagos online o c\u00f3mo optimizar las ventas y la recurrencia han sido otros de los temas tratados en los <strong>20 talleres<\/strong> organizados durante el PrestaShop Day.<\/p>\n<p>El evento ha puesto sobre la mesa, una vez m\u00e1s, <strong>el potencial que encierra la plataforma para tiendas online<\/strong>. Tambi\u00e9n se han tratado cuestiones relativas a la propia plataforma que influyen en el \u00e9xito o el fracaso de nuestro negocio, desde la log\u00edstica y el env\u00edo de los pedidos hasta las tecnolog\u00edas indispensables para crecer.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/K-XM9enGgrk\" width=\"650\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La plataforma de PrestaShop llega en 2007 y en tan solo diez a\u00f1os ya cuenta con m\u00e1s de 45.000 tiendas online en el territorio nacional. Concretamente <strong>Madrid ya es la capital mundial de PrestaShop con m\u00e1s de 7.000 tiendas online<\/strong>, seg\u00fan las cifras ofrecidas por Bertrand Amaraggi, Director General de PrestaShop Espa\u00f1a. <strong>Antonio Torres<\/strong>, nuestro Director de Soporte Especializado, quien tambi\u00e9n estuvo presente en el PrestaShop Day, ha recomendado la plataforma en diferentes ocasiones. Puedes ver un v\u00eddeo analizando PrestaShop <a href=\"https:\/\/www.youtube.com\/watch?v=312jA39ooww\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">aqu\u00ed<\/a>.<\/p>\n<p><a href=\"https:\/\/www.profesionalhosting.com\/hosting-prestashop\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-959\" src=\"http:\/\/profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/05\/Informaci\u00f3n-PrestaShop.png\" alt=\"\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/05\/Informaci\u00f3n-PrestaShop.png 728w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/05\/Informaci\u00f3n-PrestaShop-300x37.png 300w, https:\/\/www.profesionalhosting.com\/blog\/wp-content\/uploads\/2017\/05\/Informaci\u00f3n-PrestaShop-696x86.png 696w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No nos pod\u00edamos perder estar presentes en el evento referente en comercio electr\u00f3nico: PrestaShop Day. Madrid ha sido la ciudad que ha acogido esta jornada celebrada el jueves 4 de mayo, con el fin de analizar la plataforma l\u00edder en ecommerce y debatir las tendencias actuales. <\/p>\n","protected":false},"author":2,"featured_media":958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[126,2],"tags":[58,19,246],"class_list":["post-957","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-cms","category-prestashop","tag-ecommerce-2","tag-prestashop-2","tag-prestashop-day","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PrestaShop Day: debates y networking en torno a la plataforma l\u00edder en ecommerce - ProfesionalHosting | blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profesionalhosting.com\/blog\/cms\/prestashop\/prestashop-day-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PrestaShop Day: debates y networking en torno a la plataforma l\u00edder en ecommerce - ProfesionalHosting | blog\" \/>\n<meta property=\"og:description\" content=\"No nos pod\u00edamos perder estar presentes en el evento referente en comercio electr\u00f3nico: PrestaShop Day. 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